OutdOOrs
Out and about
Advice on creAting A sAfe And comfortAble outdoor trAding spAce
O
utdoor space, whether within a grassy pub garden, rooftop bar or alfresco drinking terrace, has always had great potential in terms of generating profit for venues. However, with operators returning from lockdown and consumers eager to meet up and enjoy quality food and drink, it has never been more important, especially when many outlets will be operating at reduced capacity. A fair share of customers may still be apprehensive about sitting indoors, and outside areas will offer peace of mind. The experience must be safe, as well as enjoyable, and this can be achieved by carefully considering key things such as design and layout, equipment and service. While some venues are blessed with large outdoor areas, others, coming out of lockdown, have taken the opportunity to extend outside seating into car parks and other previously unused space in order to maximise capacity. Obviously safety is paramount, but it’s also clear that some thought needs to be given to how these spaces look and feel. Abi Perry-Jones, creative director of hospitality design studio Jones AD, believes that, with some creativity, operators can produce a great backdrop to a really positive experience for customers over the coming months.
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The team at Jones AD are excited by the potential for external covered seating zones, bookable for small groups. “These could be pods, pergolas, booths or screens – to really elevate the experience while simultaneously minimising customer traffic flow,” says Abi. “Each could include its own heating, lighting, sound and visual systems, with direct communications to the bar to
that this needn’t be a hindrance, as lowcost materials such as upcycled pallets can be used with planting to create screens and dividers, making a space that’s full of character. “Where power is not easily accessed, there are some really effective solar and battery-operated light fittings on the market that will help set the mood, while outdoor mirrors are a smart way to
The weather is something that isn’t always on our side, so in order to make use of the outdoor space all-year-round, you can add customisable partitioned gazebos to shelter all your customers. place orders.” She adds that smart use of materials, finishes, fabrics and plantings can soften the space. “Clearly it’s important that any new features sit well with the venue’s brand, but a positive, colourful and fun outdoor space can really set the tone for a great customer experience.” For many operators, there will be restraints on time and budget. Abi explains
give the impression of extended space, with framed artwork, loose cushions and throws added for extra comfort and texture.” UK-based garden building supplier Dunster House offers a range of partitioned wooden gazebos, which are popular a choice with hospitality businesses looking to boost their outdoor areas. For the team, replicating the same atmosphere outside
