News
LCW 2020 The drinks indusTry has uniTed To ensure London CoCkTaiL Week WiLL go ahead in 2020, WiTh a pLedge To supporT The on-Trade
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he organisers of London Cocktail Week have announced that the 2020 festival will be taking place, running for the entire month of October. Four leading spirits portfolios – Brown-Forman, Diageo, EdringtonBeam Suntory & Moët Hennessy – have committed their support alongside 26 individual brands. Together, they have joined forces with the festival’s co-owners, Hannah Sharman-Cox, Siobhan Payne and brothers, Rajbir and Sukhinder Singh, to ensure the festival can go ahead this year.
Siobhan and Hannah
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London Cocktail Week 2020 will focus on celebrating and supporting the London bar scene, and giving consumers a renewed reason to get back to some of the capital’s very best bars during the month of October. The Cocktail Village will not run this year. Instead, all efforts will be focused on driving much-needed revenue to the partnering venues. For 2020, the festival will be underpinned by a number of fresh commitments, to bolster consumer confidence, support responsible operators and reignite supply chains through the £6
Cocktail Tours, in-venue brand activations and the addition of an at-home element. Hannah and Siobhan have been working tirelessly for a decade to put London firmly on the map as the cocktail capital of the world. “We feel it is our duty to use our platform and our voice to provide a solid, trusted foundation to support small businesses within our trade, and help get the London bar scene back where it should be,” the pair said. “We feel hugely grateful for the incredible backing of this mission from our sponsors and believe that London can act as a blueprint to show other major cities around the world what can be achieved when an industry shows a united front in the face of adversity.” For more information about London Cocktail Week, visit www.londoncocktailweek.com.
