>> The men of Mad Men squarely put the ad game in our collective consciousness. Left to right: Vincent Kartheiser as Pete Campbell, Jon Hamm as Don Draper and John Slattery as Roger Sterling.
THE AD GAME HAS BEEN PORTRAYED IN MANY LIGHTS. Mad Men showed us how sexy and sinister it could be back in the day. The inherent genius of the show was its balance of duplicitous drama butting by Randy Mastronicola
up against moments of sincere humanity, and it resonated with viewers as true to life. It gave us fictionalized insight on how an ad campaign comes to life from concept to execution– how ingenious manipulation of people and their emotions could move product via consumer buy-in. Words like creatives, influencers and disrupters weren’t used back then as they are now, but that’s what they were.
Above and right photos courtesy of Diageo North America and Ketel One Vodka. Mad Men photo: PictureLux/The Hollywood Archive/Alamy Stock Photo
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