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Adi and Nir Avital, co-founders of ANITA Group and Golda ice cream chain, just launched their next big project: a specialty Ice Cream Track at CHW Netanya Technological High School. The first of its kind in Israel, Adi shares why this ice cream program aimed at empowering youth is so close to his heart. Why did Golda ice cream establish a specialty Ice Cream Track at CHW Netanya Technological High School? This is one of the most exciting initiatives the company is leading today. We believe that every child needs someone who believes in them and gives them the tools for success. This made all the difference to us growing up. Opening a Golda ice cream training program will give students not only professional skills, but also the opportunity to be part of a dynamic industry in Israel. What does the program entail? The program is an extension of Golda’s culinary innovations, so students will develop new products, experiment with flavour combinations, and create quality ice cream; all proudly made in Israel. We’re also dedicating a lot of our time to personally mentor youth, share our story, and promote entrepreneurship. This program targets some of the most challenging youth from ‘rough’ neighborhoods and kids who dropped out of school. Many people gave up on them, but you see their potential. Can you explain?
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ORAH Magazine FALL 2022
Our goal is to give these youth hope, inspiration, and an opportunity to acquire a new profession in a growing industry. Thanks to this program, the ‘art’ of ice-cream making is officially recognized as a profession in Israel, under the supervision of The Ministry of Education. Our program is very unique because it offers a direct path to on-the-job training and professional employment in the future. Nir and I have been quietly, under the radar, dreaming about this for a number of years. Our high school [CHW Netanya Technological High School] provided us with more than just a framework; it warmly embraced us with so much love. We want to give back and reach out to those children who are still out there wandering the streets. You’re a busy entrepreneur and yet, you still found the time to drive this project forward. What does it personally mean for you? I feel happy and privileged to be in a position where I can pass on the professional knowledge developed and accumulated over the years. The connection that my brother Nir and I have with our high school is an integral part of the chain’s success today. We are so proud to have created such a successful brand recognized in Israel and abroad.