Media Kit 2010
“Good Lord - how could CathNews possibly be improved? - Best wishes from a happy subscriber� Joan Carden AO OBE, Australian operatic soprano
CathNews & CathNews Perspectives
Media Kit 2011
CathNews and CathNews Perspectives Media Kit 2011 About CathNews and CathNews Perspectives CathNews is a free daily news service reporting on the latest developments on the Catholic Church in Australia, from the Vatican and from around the world. CathNews thrives as the premiere news service in the Australian Catholic Church today.
The CathNews website is one of the most popular religious websites in Australia. The CathNews website is complemented by a Daily Email of the latest headlines which is received by over 17,000 subscribers from around Australia and abroad. In 2011, we launched a new publication, CathNews Perspectives, which is sent to over 17,000 Subscribers every Friday afternoon, and provides a more in-depth view of the week’s news stories.
Advertising CathNews offers a range of different advertising opportunities to suit your specific needs. These include advertising on the CathNews daily email newsletter, CathNews Perspectives weekly email newsletter, and CathNews website; including job advertising. Advertisements are rotated throughout the website, ensuring that readers are exposed to a different ad on every page they visit. We guarantee 7,500 impressions per week per advertisement position on the website. On the email we can guarantee 5,000 impressions per ad per position*. Advertising Packages are available for ongoing advertising. Packages can be specifically tailored to suit the needs of your business or organisation. Please contact Peter Horton for more details or for a quote on 02 9478 1421 or email salesmkt@churchresources.com.au
Why advertise in CathNews and CathNews Perspectives The CathNews Daily Email distribution list is targeted to a Catholic audience which is a niche market. We offer various advertising opportunities in CathNews such as: - Placing jobs for positions in the education, health and religious sectors - Promoting Catholic events and conferences - Promoting products and services to Catholic schools, hospitals and parishes - And much more
Example of CathNews website
Readership profile CathNews has a diverse readership with readers in schools, parishes, welfare groups and other individuals throughout the Catholic and wider community. - 75% of readers are 41-70 years old - 39% of readers work for the Church or faith-related services. - 36% work for educational institutions - 30% of readers check CathNews for positions available*
CathNews daily email and CathNews Perspectives email The CathNews Daily Email is sent out to over 17,000 opt-in Subscribers daily. (Monday to Friday), and the CathNews Perspectives email is sent to over 17,000 opt-in Subscribers every Friday afternoon. We also have a very high forwarding rate among subscribers which boosts our circulation and readership.
CathNews website The CathNews website has around 200,000 visits and over 260,000 page views per month. #
* Data from a readership survey conducted in February 2011 # Data from Google Analytics (March 2011)
Example of CathNews daily email
Advertising terms and conditions CathNews’ Advertising Terms and Conditions are available on our website at : http://www.CathNews.com/redir/adtermsandconditions.aspx
CathNews and CathNews Perspectives Media Kit 2011 Advertising rates - CathNews daily email newsletter Type of advertisement
Location
Banner advertisement (top position)
Top of CathNews Daily Email
$500
Banner advertisement (bottom position)
Bottom of CathNews Daily Email
$400
Skyscraper (side position)
Side of every website page
$500
Positions Available Section (includes
Positions Available section of CathNews Daily Email for one week
$300
a CathNews website jobs listing for one month)
Cost per daily issue
Prices quoted don’t include GST
Advertising rates - CathNews Perspectives email newsletter (Friday afternoons) Type of advertisement
Location
Cost per daily issue
Banner advertisement (top position)
Top of CathNews Perspectives
$700
Banner advertisement (bottom position)
Bottom of CathNews Persectives
$600
Skyscraper (side position)
Side of CathNews Persectives email
$500
Prices quoted don’t include GST
Advertising Rates - CathNews website Type of advertisement
Location
Costs
Banner advertisement (top position)
Top of every website page
$500 per week
Banner advertisement (bottom position)
Bottom of every website page
$400 per week
Skyscraper (side posiiton)
Side of every website page
$500 per week
Square advertisement
Among news stories on website
$500 per week
Job listing
Website Positions Available page
$180 per listing*
Prices quoted don’t include GST
*Listing remains on Positions Available page for four weeks or until job application deadline (whichever is sooner)
Advertising specifications All finished artwork must be sent EXACTLY according to specifications below. Also note that animated adverts may appear on the website, but not the daily e-mail. Artwork must be sent as an ATTACHMENT to an email, not ebedded within the body of the email. Type of advertisement
Advertisement Size
Format
Data Size
Banner advertisement (top position)
728 x 90 Pixels
JPEG or GIF *
75Kb
Banner advertisement (bottom position)
728 x 90 Pixels
JPEG or GIF *
75Kb
Skyscraper advertisement
160 x 600 Pixels
JPEG or GIF *
75Kb
Square advertisement
250 x 250 Pixels
JPEG or GIF *
75Kb
Positions Available Section / Job listing
25 word summary and a full job description
Online form, MS Word or PDF
N/A
* Animated artwork must be in GIF format
CathNews and CathNews Perspectives Media Kit 2011 Advertisement Dimensions Square Advertisement 250 pixels (w) x 250 pixels (h)
Skyscraper Advertisement Banner Advertisement (top position) – 728 pixels (w) x 90 pixels (h)
Banner Advertisement (bottom position) –
160 pixels (w) x 600 pixels (h)
728 pixels (w) x 90 pixels (h)
Hints and tips for placing an advertisement
Church Resources design service
Firstly, look at the CathNews media kit and determine which section of CathNews you would like to place your advertisement. If you are looking to place a job advertisement you have three options:
Church Resources can design the artwork for your advertisement for an additional $150 per advertisement. Please allow seven days for us to prepare your advertisement.
• B anner Advertisement (top position). This requires a designed banner advertisement in the correct specifications (Please see page 3). This advertising position is best for maximum exposure of your advertisement. • P ositions available section. This is the most common option for jobs. A summary of the job position will appear in the CathNews Daily Email, with a link through to the CathNews website jobs page for full details. • J ob listing (Website only). This is a listing just on the CathNews website jobs page and is the most basic option. If you want to place a general advertisement, you have a number of options on both the CathNews Daily Email and the CathNews website. All options require a designed advertisement in the correct specifications (Please see page 3) 1. B anner advertisement (top position) (Daily Email or Website). This is the most common option for general advertisements and is the most effective. Some advertisers put an advertisement on the CathNews Daily Email and CathNews website to maximise their exposure. 2. S quare advertisement (Website Only). this option is only available on the CathNews website and appears within CathNews stories. 3. S kyscraper advertisement (Daily Email or Website).
How to place an advertisement
To place a job advertisement please visit http://www.CathNews.com/article.aspx?aeid=5154 and fill in the job advertising form. To place a general advertisement please visit http://www.CathNews.com/article.aspx?aeid=9134 and fill in the general advertising form. Otherwise call contact below.
Contacts Advertising enquiries & sales Contact Peter Horton or marketing department on (02) 9439 2622 or salesmkt@churchresources.com.au.
CathNews editorial E. news@CathNews.com Ph. 02 9439 7620