Objectives

While the research phase, the following user journey was evident. 1. Shops due to varied impulses (based on personas of social adequacy, curiosity, and imitation). 2. Becomes aware of the clutter of the possessions and unused items. 3. Looks for donating/sharing options in surrounding and online.

An ideal way to introduce the launchable product would be in the third phase using marketing funnel from awareness to purchase. (mediums would include: webinars, social media, events, search, free trials, Media mentions, free trials, purchase, referrals)

The selected idea is targeted to achieve the following objectives:

Product objectives 1. Bringing clarity about past spendings of users. 2. Making users aware of unused, shareable possessions/expenses. 3. Put users’ possessions and monetary resources to better use and value.

Human objectives 1. Save more money to invest in things which really matter. 2. Know easy ways to learn from the past spending mistakes. 3. Become aware of possessions and experiences that spark joy.

Figure 11: Website architecture diagram, to achieve cross-device usage. The mentioned functionalities can be experienced through the website as well.