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Logo

Typography

Supria Sans - Black Italic

ABCDEFGHIJKLM NOPQRSTUVWXYZ Supria Sans - Light

ABCDEFGHIJKLM NOPQRSTUVWXYZ

MAX PHYSICK TRAINER

Icons

01/01

Chris van Niekerk Max Physick OUGD301 Design Practice 3

Brief

Logo

Colour

Produce a brand and identity for a freelance personal trainer called Max Physick working at Virgin Active Leeds.

The aim of the logo is to be bold and incredibly legible. The logo has to fit into a commercial market.

The colour choices are either grey scale or black and red when flushed against image.

Typography

Icons

The typography used is part of the Supria sans family, a bold yet slightly curvey typeface. This typeface fairly neutral to appeal to Max’s wide customer audience.

The aim behind the icons is to connote the services Max provides for his clients.

Colour

Max Physic  

boards for max Physic

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