R
60
COMPETITOR Unique selling point (USP) MY SOLUTION
"The healthcare system in Hong Kong needs to be dramatically improved in its service design. This solution proposes a hybriddigital system to cultivate holistic health awareness, social innovation and ultimately selfresilience.”
CLUE
DATA VISUALS
GOAL TRACKING
“…an interactive self-guided journal that teaches you the science of your well-being through data and reflection. It enables self-awareness by making positive louder through displaying your positive and negative influences in your life.” (Joyster, 2021)
BODYFAST
User friendly digital integrations (even to novice users such as elderly)
2. Service localised to Hong Kong market 3. Values: awareness, proactivity and selfresilience
User-friendly way to track period cycle
2. Well-designed icons and graphics, informative visuals, easy to navigate 3. Understand correlations between period + problems such as skin and sleep
1.
Appealing design - aligns with aim of the app in positivity and lightness
2. Very user friendly 3. It has great info already, helping the user think about their own activities/habits/ etc.
1. “…boost your immune system and lose weight quickly. After a short time you will see results. The base for that is intermittent fasting – you take a break from eating in varying periods.” (Bodyfast, 2021)
GOAL TRACKING
1.
1. "Cycle tracker that adapts to you and your unique cycle: the more you track, the more you learn, and the more you start to live in sync with your biology.” (Clue, 2021)
JOYSTER
Top 3 Features
Manage and track your fasting process effectively, straightforward interface
2. Additionally tracks water intake, weight and body measurements 3. Motivating coaching and meal planning tips
