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24
STORYTELLING INTERVIEWS
Research ethics ✅ Approach with courtesy ✅ Identify myself, project and intent ✅ Explained value of research
Turning user experiences into narratives
✅ Received permission to use document research
Storytelling interviews is a great way to uncover hidden insights from a more interactive approach. Being patient, asking the right questions and structuring the process from the ‘introduction’ of a problem to an ‘ending’ also made it easier for my users to provide valuable information. It also improved my own empathy and interpersonal skills.
✅ Established the scope of research and extent of use (FMP process, pitches, portfolio)
INTERVIEWEE 1*
INTERVIEWEE 2 👉
Once contracted a virus that was difficult to manage
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Once had a kidney problem that led to hospitalisation
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Lacks independence when it comes to healthcare
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Wants to be more independent when it comes to healthcare
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Experienced an emergency room situation due to food poisoning
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Doesn’t know anything about insurance but wants to learn
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Suffers from unhealthy habits and minor health issues
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Lacks incentive or proactivity to safeguard personal health
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Recently bought medical insurance which changed his attitudes to care
ANISSA FROM NEW JERSEY Interviewed by Maleela Hong
INTERVIEWEE 3*
CAMILA FROM BRAZIL
✅ Received permission to use pictures, and when unable, to use placeholder images
LOUISE FROM HONG KONG Interviewed by myself
INTERVIEWEE 4 👉
Medical student studying in Brazil
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Has a brother with heart condition Open minded to wearable technology
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Can identify flaws in Brazilian healthcare system
Interviewed by Laura Avedissian
TIM FROM HONG KONG Interviewed by myself
*PLACEHOLDER IMAGES
