R
22 RESEARCH PLAN
At this stage, I started to plan out rapid primary research to be carried out throughout the next few days. These methods were simple and concise, and took no longer than a day.
POV STATEMENTS
ANALOGOUS EXPERIENCES
- Find inspiration from other solutions and identify pain and gain points 📌
IN-DEPTH INTERVIEW
- Build a deeper understanding into their own healthy habits 📌
OBSERVATION
- Uncovering patterns and insights from a new perspective 📌
BEHAVIOUR TRACKING
- Analyse process of completing a task, making use of continuous data
Initial research & synthesis With some desk and primary research in mind, I synthesised my findings into POV statements to further empathise with the problem. Users of healthcare can be segmented by different ages, needs and pain/gain points. By analysing a variety of users, I can gain a more holistic understanding of how my solution could possibly benefit everybody in some way or another.
RAPID PRIMARY RESEARCH TOOLS
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