christy chan
visual communication
Brief Rebranding of a relatively unknown beer brand. Growing their prominence in a wider market Client Draft Denmark Role Design of creatives, conceptualisation of visual style, sourcing of stock images Outcome A clean, headline driven creative supported by bold and exciting figures. Draws inspiration from the crisp and refreshing taste of the beer
DRAFT BRANDING PITCH 6
Brief To create awareness of the Ricola Pearls product to Poly and Uni students Client Ricola Role Design of collateral and presentation deck, illustrations, mockup creation Outcome A colourful, fun looking box that will invite students to open it up and explore. Upon opening, they’re presented with a sticker booklet, coupons, some lighthearted tips on staying awake and of course the Ricola Pearls product
RICOLA PEARLS CAMPAIGN PITCH 7
Brief An original book that showcases work done by JacobAmanda to present to clients upon asking ‘So what does JacobAmanda do?’ Client JacobAmanda Role Conceptualisation of design direction, layout of book, illustrations Outcome Centered around the idea of a self sustaining island, each section of the book is presented as a different part of the island; whether it’s the farm representing fresh ideas, clouds representing dreams or a boat representing launching / success
JA LOOKBOOK 8
Brief A campaign targeted specifically to high school students. To appeal to them over other brands Client Himalaya Herbals Role Design of key visuals, sourcing of images Outcome Visuals and scenarios were brought in that students could relate to. Studying, social moments, sports etc. A subtle way to show between being comfortable and confident in relation to using Himalaya Herbals
HIMALAYA HERBALS CAMPAIGN PITCH 9
Brief A clean, modern cover design for their annual report with the theme ‘Looking Forward’ Client SIF Role Conceptualisation and design Outcome A simple gold page peeling back, the turning of a new chapter to represent looking forward. Gold is used to draw association to their logo and the arrow shape is a nod to their star motif
SIF ANNUAL REPORT COVER 10
Brief Onboarding pages for their new banking app Client SIF Role Design and illustration of icon, animation flow Outcome GIFS with clear simple diagrams showing the key features of the app
SIF MOBILE APP GETTING STARTED PAGES 11
Brief A product driven creative that showcases what their product can do and appeal as a friendly finance company Client SIF Role Conceptualisation and design Outcome A bright yellow to create a fresh new look for their branch. A visual that easily portrays growth of money at one glance
SIF BRANCH DECAL 12
Client SIF
SIF ESAVINGS CAMPAIGN
Brief A campaign to introduce their new app only savings account
Role Design of interface and conceptualisation of app flow
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Outcome A rewards driven app to entice people to open a savings account with SIF. A bright colour scheme is used to appeal to a larger target audience rather than employing their traditional colours
Brief New EDM templates that can be adopted by different designers for different uses to ensure continuity in branding Client Merries Role Design of templates Outcome Adopting visuals and elements in existing branding collateral to create easily sizeable templates
MERRIES EDM TEMPLATES 14
SINOPEC INSTORE DESIGNS
Client Sinopec Brief Bright, attractive posters to draw customers in
Role Design and adaptation of posters and collateral
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Outcome Fun, bright designs that don’t typically match the mould of what other petrol stations would use
Brief An elegant design that represents heritage Client NHB Role Conceptualisation and design Outcome 2 silhouettes are used, 1 to represent the past and the other the future. The circle motifs are also used to reflect this parallel. The night sky and constellations are used as the main aesthetic. As we look into the sky today and see the stars, we’re looking into the past as many of the stars are already gone. Preserving heritage is similar to this as it provides a glimpse into the past
PATRON OF HERITAGE AWARDS 2018 16
Brief Clean design for a Christian young adult conference Client VFC Role Conceptualisation and design of collateral Outcome A serene blue and white design with the ocean as the main focus. An ocean was chosen as it is a representation of renewing, just as the aim of the conference is to refresh and renew young adults
KINGDOM LIFE YOUNG ADULT CONFERENCE 17
Brief An elegant design that represents heritage Client NHB Role Conceptualisation and design Outcome The design is made up of a series of significant buildings that represent the heritage of Singapore. Buildings were chosen as they are a very prominent part of the country, both aesthetically and as fragments of history. Besides being gathering spaces, they are vessels of artefacts, art and people
PATRON OF HERITAGE AWARDS 2016 18
Client EMA
EMA BROCHURE DESIGN
Brief Refreshing of their scholarship collateral
Role Design and conceptualisation of collateral
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Outcome A touch of the power button triggers the relevant graphic of the industry, illustrating the connection between and showcasing the potential role that one can be in
event & 3D design
Brief An elegant design that represents heritage Client Ruihong Mall Role Conceptualisation and design of event, modelling and rendering of event booths Outcome A bright, vivid colour palette was chosen. A distinct colour used to represent each area represented in the exhibition. Iconic buildings were chosen to introduce the unique flavour of the locations
STREETS OF SINGAPORE EXHIBITION 22
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Brief Rakuten required a 3D visualisation of a cafe incorporating various showcases of their products. The brief called for a Japanese inspired design, other than this free reign was given in the creation of the cafe Client Rakuten Role Conceptualisation and design, modelling and rendering of space Outcome Timber and black steel were used as the main components of the design, and contrasted with glass and concrete. This created a soft yet clean feel. Organised around a main serving point, the seats are situated at the front of house. Moving back is the co-working spaces, encased in glass. Walking towards the back of the cafe brings you to the showcases of Rakuten’s products and a computer bar where customers can browse the online store
RAKUTEN CAFE VISUALISATION 24
Brief A fun design that will attract children to interact with and play the activities. Theme of everyday Singapore life Client MOE Role Conceptulisation of the exhibition area and activities, award ceremony backdrop and design of printed collateral Outcome Vibrant and bright colours were used throughout the whole event to appeal to children and create a fun environment in order to encourage them to be enthusiastic in learning of MTLs
MOTHER TONGUE LANGUAGE SYMPOSIUM 2018 25
Brief A modern, attractive event that reflects the aviation industry Client CAAS Role Design of exhibition structures, content and event atmosphere Outcome From the pitching stage, the feel of the event was proposed to match the design proposed. This was brought to fruition in the actual event with the mood lighting and lit exhibition structures, bringing life to the airport to create a celebratory atmosphere
CAAS AVIATION COMMUNITY RECEPTION 2018 26
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Brief A multi-use building complex in Liberty Village, a neighbourhood in Toronto, Ontario Client University Project Role Conceptulisation of the building complex, modelling and creation of presentation drawings Outcome An integrated commercial, retail and office space were weaved together to create continuinty between the public and the building complex
ARCHITECTURE SCHOOL YEAR 3 PROJECT 27
illustrations
Snapshots of Life This set of drawings were created as I was thinking of key moments in my life and how places we’ve been to, especially those we’ve spent a lot of time in can leave a lasting impression on us. A certain smell, emotion, or memory can suddenly transport us back into a place.
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+65 9230 2834 christychan1907@gmail.com linkedin.com/in/christy-chan-87476691 @christychan_designs
tha nks fo r lo o k ing th ro u g h !