C HRIST Y C H A N design portfolio
3 6 18 30
exhibition & 3D design
There’s no doubt that design has always been what I wanted to do. Growing up it was drawing, painting and craft that instantly sparked my interest. Playing around with the computer and 3D models attracted me to architecture and spatial design. Finishing high school, I immediately entered into a Bachelor of Architectural Design where I was able to explore buildings, history and design with an earnest interest. Though during that time, it was really creating the drawings, designing the models and presentations that made the hours fly by. Joining an events company as a designer, gave me an opportunity to take a handle on a large variety of projects that covered a wide scope of design disciplines from graphic design to 3D models to illustrating.
work experience Designer Hydse Singapore Pte Ltd May 2016 - Present • • •
Conceptualisation of exhibition structures and 3D modelling for pitch proposals Design of a wide variety of collateral for print and media Spatial planning and drafting of event spaces
Graphic Design Intern Volunteering Australia June 2015 - December 2015 •
Designing of various print media for not-for-profit organisations
skills Illustrator +65 9230 2834
email@example.com linkedin.com/in/christy-chan-87476691 www
3ds Max Vray AutoCad
education Bachelor of Architectural Design University of Queensland 2013 - 2015 Exchange Semester University of Waterloo January 2015 - April 2015 Queensland Certificate of Education (High School) North Lakes State College 2003-2012
ARTS IN ELDERCARE 2016 The project
Held at the National Gallery Singapore and Lifelong Learning Institute, the event aimed to increase the practice for arts in the eldercare sector. It provided an opportunity for about 250 participants from Voluntary Welfare Organisations, government agencies and artists to learn and network.
MORGANFIELD’S 01 Wall Sticker
As part of a promotion, Morganfield’s wanted a wall sticker that doubled as an advertisement as well as an opportunity for customers to receive a voucher and visit their restaurants.
02 Pillar Wrap
The pillar wrap was designed as a wayfinding device to be placed in Vivo City to help customers find the restaurant. The design was based on Morganfield’s existing aesthetic and branding.
02 Christmas Menu
The menu was designed as part of a set of Christmas promotional items that Morganfield’s released during the holiday season.
PATRON OF HERITAGE AWARDS 2016 The project
The 2016 Patron of Heritage Awards is organized annually to honour and thank donors and supporters who have contributed to heritage causes in 2016. Collateral such as a programme booklet, EDMs, powerpoint slides and name tags were designed.
The design is made up of a series of significant buildings that represent the heritage of Singapore. Buildings were chosen as they are a very prominent part of the country, both aesthetically and as fragments of history. Besides being gathering spaces, they are vessels of artefacts, art and people. The design uses greys, golds and browns to create a clean and elegant look that blends into the feel of an awards night.
SUNBURST ALUMNI & STEP CHAPTER LOGO DESIGN The project
The Sunburst Alumni and STEP Chapter required logos to be designed for their organisations. Branding guidelines were also provided to accompany the logo design.
Step Chapter As STEP chapter spans across an international scale, the circle entwining the text signifies the globe. A clean and simple look is created using the typeface and the simplicity of a circle to create a logo that is easily adaptable to many different applications.
Sunburst Alumni The T of Sunburst, and the I of Alumni are figures of people, visually representing the alumni. An arch connects the figures in Sunburst, creating a link between the 2 words and embodying the friendship and relationship between all the alumni. The arch is also representative of a horizon that can be seen across the globe, linking all the alumni across the world as one.
KNORR MASHED POTATO POSM The project
This project required the design of POSM and a key visual for the sale of Knorr Mashed Potato in Malaysia and Indonesia.
UFS WORLD CUISINE RECIPE BOOK The project
There are 3 recipe booklets, each consisting of 10 recipes to promote and encourage end-users to cook using Unilever products. The booklets are for online viewing and offline distribution to customers.
UFS SALTED EGG CAMPAIGN The project
Unilever Food Solutions ran a Salted Egg Shiok campaign to promote their Knorr Salted Egg powder that included a instagram competition. Various promotional collateral were designed for this project based on their existing Salted Egg Shiok branding.
MCCY APPRECIATION DINNER 2017 The project
An exhibition, backdrop and programme booklet were designed for this annual MCCY event, held to recognize the employees of the organisation.
The design The simple and minimalist design creates a feeling of elegance. Connections are used as the main graphic to signify how MCCY is made up of a network of employees and people that all work together to drive forward the organisation.
ENERGY MARKET AUTHORITY BRANDING OF COLLATERAL The project
The Talent Attraction programmes are targeted to attract talent for the power sector with a wide range of branding exercises. This is done in order to create awareness and presence of EMA amongst the other private companies in the energy sector.
The design 01 The theme illustrates the ultimate goal of being part of the talent attraction
programme. Various relevant graphic elements are included in this design concept to associate with the presence of EMA and our vibrant city.
The theme encourages the target audience to see the a bright future with the programme. The graphic in the light bulb illustrates a person climbing the career path, about to plug in the electricty to power up success.
A touch of the power button triggers the relevant graphic of the industry, illustrating the connection between and showcasing the potential role that one can be in.
KINGDOM LIFE CONFERENCE 2018 The project
The 2018 Kingdom Life Conference, organised by Victory Family Centre, was held at Rubikon. The 300 pax event included key note speakers and workshops. The project started with the conceptualisation of the branding which was then applied to various collateral.
As this conference was organised for the Young Adults of the church, the content focused on life transitions. An ocean was chosen as the main theme for the design as it is a vast body and holds many unknowns. This is representive of the many opportunities and paths that life has to offer.
exhibition & 3D design
RAKUTEN CAFE VISUALISATION The project
Rakuten required a 3D visualisation of a cafe incorporating various showcases of their products. The brief called for a Japanese inspired design, other than this free reign was given in the imagining of the cafe.
Timber and black steel were used as the main components of the design, and contrasted with glass and concrete. This created a soft yet clean feel. Organised around a main serving point, the seats are situated at the front of house. Moving back is the co-working spaces, encased in glass. Walking towards the back of the cafe brings you to the showcases of Rakutenâ€™s products and a computer bar where customers can browse the online store.
MOTHER TONGUE LANGUAGE SYMPOSIUM 2017 The project
The MTLS 2017 promotes bilingual education and supplement efforts by schools and the community in the teaching and learning of MTLs. The theme of MTLS 2017 was â€œFlourish in the Wonderland of Our Languagesâ€?.
As this symposium encouraged children to be active learners, traits such as creativity, curiosity, a sense of discovery, and having dreams are all things that should be instilled in them in order to give them the drive to become proficient users. Different activities were created centering around these 4 traits. Purples, greens and blues were used as the main colours to create a dreamy feel that would immerse kids in a wonderland.
2017 CULTURAL MEDALLION AND YOUNG ARTIST AWARD The project
The Cultural Medallion recognises individuals whose artistic excellence and contribution and commitment to the arts have enriched and made a distinction to Singaporeâ€™s arts and cultural landscape. The Young Artist Award, represents Singaporeâ€™s highest award for artists aged 35 years and below.
For the first design, it takes an unconventional approach, suspends individual strings against anopaque cloth. Light shines from either side, creating a glowing effect that emphasises the title of the event. For the second option, a clean and refined look is created by using subtle gold lines against a stark white background. The symmetry of the backdrop is broken by the irregular shifting form of the awards podium. This represents the distinction made by the artistic contribution of the individuals.
FIREFLY SYMPOSIUM 2017 The project
The annual Firefly Symposium is a key event on the Ministry of Trade and Industry (â€œMTIâ€?) calendar to celebrate achievements of the Firefly agencies, communicate MTI-wide strategies and share how the work of Firefly agencies contributes to the overall MTI vision and strategic thrusts.
GOVTECH INDUSTRY BRIEFING 2017 The project
The Energy Innovation 2016 is a conference and exhibition aimed at encouraging collaborations between industry, researchers and government, and grow key local capabilities in priority areas to meet Singapore’s energy and low carbon objectives. Jointly organised by EMA, NCCS and NRF, the 1000-pax event features two seminars, 4 break-out sessions, a Energy Game session and an interactive exhibition.
The design 01 The arrows, which are the main design element, are an abstract representation
to convey the idea of advancing and going forward, which is aligned with the objective and key message of GovTech –shaping Singapore and moving the country towards becoming a Smart Nation.
The design concept incorporates an LED wall that shows the backdrop shape constantly changing throughout the event, which illustrates the key message – shaping Singapore into a Smart Nation. The triangles illustrate the multiple efforts from different parties working together towards the goal of a Smart Nation.
ENERGY INNOVATION 2016 The project
The Energy Innovation 2016 is a conference and exhibition aimed at encouraging collaborations between industry, researchers and government, and grow key local capabilities in priority areas to meet Singaporeâ€™s energy and low carbon objectives. Jointly organised by EMA, NCCS and NRF, the 1000-pax event features two seminars, 4 break-out sessions, a Energy Game session and an interactive exhibition.
MUNICIPAL SERVICES AWARDS 2016 The project
The Municipal Awards is held to recognize the efforts in improving the governmentâ€™s overall coordination and delivery of a resident-centric municipal service. The OneService web portal was also launched during the event. Apart from the awards ceremony, an exhibition was set up to display the various contributions from the award winners and the corporate story of the Municipal Services Office.
A*STAR TALENT SEARCH & SINGAPORE SCIENCE & ENGINEERING FAIR AWARDS CEREMONY The project
The A*STAR Talent Search (ATS) is an initiative to reward students who have performed well in scientific research. The Singapore Science and Engineering Fair (SSEF) is a national fair intended for students who have conducted research over the past year to showcase their findings.
The triangle, which is the main design element, is an abstract representation of a mountain peak, symbolising the prestige of this award ceremony in the science and technology research sector. The forward facing arrow heads pointing towards the triangle illustrate that this recognition will help the participants move forward in the their respective fields. Blue lights around the backdrop create a look and feel that is consistent to the A*STAR branding.
ECOFRIEND AWARDS CEREMONY 2016
The EcoFriend Awards (EFA) was developed and launched by NEA in 2007 to recognize and honour individuals who have initiated and volunteered personal time to actively contribute to the protection, promotion and enhancement of Singaporeâ€™s clean and green environment.
The design 01 The backdrop uses cardboard tubes as the main material and cardboard
cutout letters for the text, both are recyclable materials that align with the values of the Ecofriend Awards. The cardboard tubes are disposed cores of vinyl sticker rolls, commonly used for events. Cutouts in the tubes allow for plants to be placed across the backdrop. All these come together to evoke a sense of environment and sustainability.
Aligned with the values of Ecofriend Awards, the backdrop uses a more sustainable material of reclaimed wooden planks which can again be recycled. The GOH, date and logos are on separate pieces of cardboard and placed on the shelves. The event logo is designed as a second tier backdrop with backlight to emphasize the events branding.
CHRISTY CHAN | ARCH392
ARCHITECTURAL THIRD YEAR DESIGN PROJECT The project
The brief was to design a multi purpose office and recreation complex in Liberty Village, Toronto, Canada. A mix of drafting, 3D modelling and photoshop were used to create these final drawings used in the presentation of the project.
WOMEN IN COLOUR ADELAIDE FRINGE POSTER COMPETITION 31
Various works from my experience as an Events Designer and personal projects.