eBay Brand Guidelines
03 / Design Basics
People Photography / Just like our photography of products shot in context, images of people in our visual language should be candid, imperfect and realistic. Ideally, every photograph of a person we use should signal the fact that there’s another person on the other side of the camera capturing a moment. Avoid stock clichés such as models giving you the thumbs up while talking on cell phones or pretending to type on laptops. Instead, aim for real people photographed amidst the day-to-day stuff of their life.
eBay Brand Guidelines 2008 / © 2008 eBay, Inc. / All rights reserved / Not for unapproved external distribution
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