eBay Brand Guidelines
Voice Attributes / As you apply the eBay voice across communications, it’s useful to remember the key attributes of our guiding persona, the wingman or smart pal you can trust.
02 / Voice Basics
DOs: A friendly, conversational style of speaking that sounds human at all times Asking questions instead of giving orders Speaking like a familiar guide Using contractions like in everyday language Calm, casual delivery, with playfulness when appropriate.
DON’Ts: Aggressive promotional language Business jargon or robotic market-speak Shouting and exclamation points Cutesy puns
eBay Brand Guidelines 2008 / © 2008 eBay, Inc. / All rights reserved / Not for unapproved external distribution
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