Do your research Is Christopher Ward a gateway into horology? Yes, and proud of it Were you in and around the capital back in November? If so, you may have spotted a major Christopher Ward advertising campaign at railway stations and on tube platforms across London. Plenty did, we’re pleased to say, and then came in droves to the website to ‘do their research’ into buying a new watch. Social media fans sent in their ‘spotted’ posts too, with lots of feedback from here and across the pond. “As intended, it really got people talking about and searching for the brand,” says head of marketing Helen McCall. “But, most
importantly, it got a whole new audience of potential future watch lovers taking a serious look at horology, and making their first steps along the campaign’s ‘do your research’ pathway. And there’s only one way that journey usually ends…” Did you see it? Join the debate online @chriswardlondon
Get it together
Box fresh
Eco-packaging sees CW become industry leaders in a vitally important way
Christopher Ward ‘Get Togethers’ are the best possible way to get an insight into the brand
Watches traditionally come nestled in luxurious packaging, befitting their status and price tag. All very nice – but at what cost to the environment? This has rarely been an industry that’s considered ecological impact, but all that is about to change with Christopher Ward developing the luxury watch world’s first entirely EVA foam-free, eco-friendly and biodegradable packaging for worldwide courier delivery. Bamboo is a prominent component, and there will be no compromise on the unboxing experience or protection needed. “You can expect to see the entire range packed this way by year’s end,” says head of marketing Helen McCall.
It is a truth universally acknowledged that Chris Ward likes a chat and a pint, so his new line up of ‘CWGTG’ get-together events – as they’re known – scheduled for 2019 will hardly be a surprise to anyone. Aimed at Loupe readers, keen forumites, watch enthusiasts and those curious to meet the man himself, there will be four this year, spread out across the UK to give the maximum number of people a chance to attend. www.christopherward.co.uk/cw-events
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