TARGET AUDIENCE The Jet-setters, Yuppies and Start-up Restauranteurs MESSAGE
MERCHANT:
ATLANTA
START-UP RESTAURANTEURS
PROFILE OF START-UP RESTAURANTEURS • New and recently opened restaurants trying to expand their customer base • Menus contains many secret family recipes, prides themselves in the authenticity of their food; truly believes that they will hit big with the right steps • The flyers and posters that they’ve been posting have had minimal effect • Already providing delivery and pick-up service to gain more clients • Already experimenting with social media sites to, fairly familiar with the web and digital devices
EXAMPLE of Target Audience:
LivingSocial’s Takeout and Delivery is a fail-safe way to tap into thousands of potential customers for your new business.
SUPPORTING FACTS •
Difficult to break into restaurant business-- over 1,100 restaurants in the city
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60 million LivingSocial members worldwide.
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According to BusinessInsider, 85% LivingSocial merchants have either broken even or made profit
MESSAGE
Shaun Doty, the co-founder and executive chef of Yeah Burger, is trying his hand at chicken. Doty will open a fast casual chicken concept that serves local free-range and pastured poultry at Ansley Mall. The restaurant is set to open in September 2012 but a lease has not been signed, according to the ABC’s report.
LivingSocial makes the best effort to build strong relationships with merchant more than any other company.
SUPPORTING FACTS •
LivingSocial takes pride in their Merchant Bill of Rights, which differentiates themselves from other food ordering companies.
MAJIC
COMMUNICATIONS