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yerba libre Proposed concept for a 2-page print ad, emphasizing the connection to nature and senses of both groundedness and freedom. The copy would educate consumers about the health benefits of maté and the social/environmental philosophy of the company. Illustrator, Photoshop
Earthy Goodness Now in four delicious flavors
Good for you, Good for the Earth — doesn’t have to taste like dirt. Yerba Libre Herbal Tonics are flavored and fortified with all-natural ingredients to complement the natural healing properties of yerba maté. Keepsake glasses, donations to international non-profits, and carbon-offsets are just a few of the feel-good impacts of your drink purchase. Learn more at yerbalibre´com