Page 1

DUALITIES |  


DUALITIES |  


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

00 UNITY | DUALITY  


PREFACE  |  ME , STATEMENT

BRIEF   |  UNIT Y

Dualities is a design portfolio, I completed at the Graduate School of Graphic Design at the Academy of Art University. Every selected project showcases a variety of my design work. SOLUTION  

|  DUALIT Y

Design is a creative process that inspires a designer to find unity in diversity. My project, Dualities, represents two opposite forces that still can join together in harmony. Inf luenced by the binar y ideas of Taoism , my work ref lects how I inter pret narratives inspired by opposite viewpoints. My creativity is enriched by research and the principles of scale, contrast and hierarchy.

0 0 2   |  0 0 3


DUALIT Y  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

00 CONTENTS |  


PRINT DESIG N  |  TABLE OF CONTENTS

00 0 0 2   |  0 0 3

0 0 4   |  0 0 5

01

0 0 6   |  0 2 3

UNITY   |  DUALIT Y

VIOLENCE   |  BONDING

Me, Statement

Brutal Brotherhood

02 0 2 4   |  0 3 9

03 0 4 0   |  0 5 1

BEAUTY   |  PROTECTION

FLOW   |  CULTIVATION

Belkin Moxie

Robert Mondavi

04 0 5 2   |  0 6 7

05 0 6 8   |  0 7 5

QUALITY   |  CRAFT

STRENGTH   |  MOTION

Stitching Pretty

Red Bull Shake Energy

06 0 7 6   |  0 8 3

07 0 8 4   |  0 9 3

OPUS   |  PRINCIPLE

NOVELTY   |  SIMPLICIT Y

Univers in Design

Tupperware Brand

08 0 9 4   |  1 0 5

09 1 0 6   |  1 2 1

MUSE   |  METAPHOR

HARMONY   |  NATURE

Vandercook Mania

River Rock Casino

10 1 2 2   |  1 4 1

SURFACE   |  EDGE

MFA Thesis: GAME


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Nº 01 VIOLENCE | BONDING  

COURSE   |  Integrated

Communication

INSTRUCTOR   |  Hunter SEMESTER   |  Spring

L . Wimmer

2008


SYSTEM DESIG N  |  BRUTAL BROTHERHOOD

BRIEF   |  VIOLENCE

Arrange a festival of Francis Ford Coppola's films which are based on bonding between families and brothers. Represent the design with subtle visual elements of emotion found in violence. SOLUTION   |  BONDING

Impressed by Francis Ford Coppola's motion pictures, I appreciate the emotional intensity and breathtaking strength in his gangster films. The selected motion pictures include The Godfather Trilogy, The Cotton Club and Rumble Fish in this Brutal Brotherhood Film Festival. To visually represent the integration of honor, power and violence, I manipulated straight but rough linear graphics which brought more dramatic effect to the design.

FORMAT   |  Schedule,

soundtrack,

DV D packaging posters, f lask, cigar and cutter set T YPEFACE   |  Clarendon ,

Trade Gothic

and Officina Serif MATERIAL   |  Leather

briefcase,

book cloth , wooden boxes, colored strings and fuzzy ribbons

0 0 6   |  0 0 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


SYSTEM DESIG N  |  BRUTAL BROTHERHOOD

0 0 8   |  0 0 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


SYSTEM DESIG N  |  BRUTAL BROTHERHOOD

0 1 0   |  0 1 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


SYSTEM DESIG N  |  BRUTAL BROTHERHOOD

0 1 2   |  0 1 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


SYSTEM DESIG N  |  BRUTAL BROTHERHOOD

0 1 4   |  0 1 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


SYSTEM DESIG N  |  BRUTAL BROTHERHOOD

0 1 6   |  0 1 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


SYSTEM DESIG N  |  BRUTAL BROTHERHOOD

0 1 8   |  0 1 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


SYSTEM DESIG N  |  BRUTAL BROTHERHOOD

0 2 0   |  0 2 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


SYSTEM DESIG N  |  BRUTAL BROTHERHOOD

0 2 2   |  0 2 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

BEAUTY | PROTECTION Nº 02  

COURSE   |  Packaging

Design 3

INSTRUCTOR   |  Thomas SEMESTER   |  Fall

2009

McNulty


PACK AG ING DESIG N  |  BELKIN MOXIE

BRIEF   |  BEAUT Y

Design a new skincare product line named Moxie for Belkin, a brand renowned for energy conservation products as well as accessories for mobile devices, such as laptops, iPads, iPods and iPhones. SOLUTION   |  PROTECTION

Belkin is a brand that not only creates technology but protects it too. Hence, there is a potential opportunity to create a skincare product line that focuses on essential skin protection in daily routine. I decided to highlight the simplicity of modern living for Belkin Moxie.

FORMAT   |  Cosmetic

bottles, pillow

cases and an in-store display T YPEFACE   |  Univers MATERIAL   |  E

and Clarendon

f lute corr ugated

papers, acr ylic sheets and bottles

0 2 4   |  0 2 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  BELKIN MOXIE

0 2 6   |  0 2 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  BELKIN MOXIE

0 2 8   |  0 2 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  BELKIN MOXIE

0 3 0   |  0 3 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  BELKIN MOXIE

0 3 2   |  0 3 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  BELKIN MOXIE

0 3 4   |  0 3 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

DETAIL   |  STRUCTURE

This in-store display can be pulled out and easily pushed back for storage.


PACK AG ING DESIG N  |  BELKIN MOXIE

0 3 6   |  0 3 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  BELKIN MOXIE

0 3 8   |  0 3 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Nº 03 FLOW | CULTIVATION  

COURSE   |  Packaging

Design 3

INSTRUCTOR   |  Thomas SEMESTER   |  Fall

2009

McNulty


PACK AG ING DESIG N  |  ROBERT MONDAVI

BRIEF   |  FLOW

Experiment with designing labels on cylindrical bottles. This is a chance to redesign wine packaging for Rober t Mondav i Winer y in Napa Valley. SOLUTION   |  CULTIVATION

Rober t Mondav i Winer y has passionately educated the public about art, food and wine. It is an iconic place where visitors can taste fine wines and appreciate art. The winery not only provides flavorful wine tasting but also offers an atmosphere of relaxation. In order to depict this, I created classic packaging design inspired by Mondavi's landmark architecture.

FORMAT   |  Cabernet

Sauvignon and

Chardonnay label design , an example shipper case and a gif t box T YPEFACE   |  Bembo,

Sabon and DIN

MATERIAL   |  Classic

crest papers,

matte silver color transfer, ply wood and plastic film

0 4 0   |  0 4 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  ROBERT MONDAVI

0 4 2   |  0 4 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  ROBERT MONDAVI

0 4 4   |  0 4 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  ROBERT MONDAVI

0 4 6   |  0 4 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

DETAIL   |  STRUCTURE

This wooden triangular gif t box was designed for the high-end cabernet sauvignon.


PACK AG ING DESIG N  |  ROBERT MONDAVI

0 4 8   |  0 4 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PACK AG ING DESIG N  |  ROBERT MONDAVI

0 5 0   |  0 5 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Nº 04 QUALITY | CRAFT  

COURSE   |  Ty pography INSTRUCTOR   |  A riel SEMESTER   |  Spring

3 /4

Grey 2009


PRINT DESIG N  |  STITCHING PRETT Y

BRIEF   |  QUALIT Y

Design a promotional package including a book and a poster for t he Em ig re t y pe fou nd r y by featuring Mrs. Eaves accompanied with Suburban and Dalliance. SOLUTION   |  CRAFT

This typographic exploration illustrates delicate and feminine features of Mrs. Eaves. Stitching Pretty is developed upon the classic and vintage quality of letterpress as well as the story of Sarah Eaves, who became John Baskerville’s wife and assistant with typesetting and printing. In order to depict the beauty of Mrs. Eaves, I chose the subject of handmade embroidery, one of the most feminine and unique sewing crafts.

FORMAT   |  A

ty pe promo book, a promo

poster and a CD with slip case design T YPEFACE   | 

Emigre Mrs. Eaves,

Suburban and Dalliance MATERIAL   |  DMC

Aida needlework fabric,

linen book cloth in ivor y wh ite , pr intable disc and natural white inkjet paper

0 5 2   |  0 5 3


DUALIT Y  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  STITCHING PRETT Y

0 5 4   |  0 5 5


Petite Caps

Stitch Stitching

Needlework

Mrs Eaves Just Ligature Roman + Italic

Sewing

Fabric

Proportional Old Style Numbers

Glyphs Small Caps


Intimacy


DUALIT Y  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  STITCHING PRETT Y

0 5 8   |  0 5 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  STITCHING PRETT Y

0 6 0   |  0 6 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  STITCHING PRETT Y

0 6 2   |  0 6 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  STITCHING PRETT Y

0 6 4   |  0 6 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  STITCHING PRETT Y

0 6 6   |  0 6 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Nº 05 STRENGTH | MOTION  

COURSE   |  Design

Outside The Box

INSTRUCTOR   |  Roland SEMESTER   |  Fall

2009

Young


IDENTIT Y DESIG N  |  RED BULL SHAKE ENERGY

BRIEF   |  STRENGTH

Think of a potential product related to the instant fuel-up energy of Red Bull. The task is to create a systematic packaging design as well as promotional campaign for Red Bull Shake Batter y. SOLUTION   |  MOTION

This Red Bull Shake Batter y is a conceptual product developed with the ideas of sustainability and v italit y. It is a rechargeable battery that can recharge energy instantly by the simple shake of a hand. This type of batteries meets essential needs of batter yoperated electric appliances during outdoor activities. Red Bull Shake Energy is portable and well suited for spor ts too.

FORMAT   |  Shake

batteries, label

and packaging design T YPEFACE   |  Futura MATERIAL   |  Static-shelled

zip bags

and rechargeable batteries

0 6 8   |  0 6 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  RED BULL SHAKE ENERGY

0 7 0   |  0 7 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  RED BULL SHAKE ENERGY

0 7 2   |  0 7 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  RED BULL SHAKE ENERGY

0 7 4   |  0 7 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Nº 06 OPUS | PRINCIPLE  

COURSE   |  Ty pography

2

INSTRUCTOR   |  Jennifer SEMESTER   |  Fall

2007

Sterling


PRINT DESIG N  |  UNIVERS IN DESIGN

BRIEF   |  OPUS

Begin with the manipulation of type specimen and then experiment with typographic color followed by principles. SOLUTION   |  PRINCIPLE

A chance to explore the fundamental and experimental study of Univers. It was my first time creating beautiful typographic color with only one typeface by using a wide range of weights. This practice taught me the principles of ty pe setting and paragraph styles. Every masterpiece begins with sturdy foundation. Univers is the typeface which got me interested in the essential understanding of typography.

FORMAT   |  Slip

case and sheets of printouts

T YPEFACE   |  Univers MATERIAL   |  A rcher

ar tistic papers

papers and black

0 7 6   |  0 7 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  UNIVERS IN DESIGN

0 7 8   |  0 7 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  UNIVERS IN DESIGN

0 8 0   |  0 8 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  UNIVERS IN DESIGN

0 8 2   |  0 8 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Nº 07 NOVELTY | SIMPLICITY  

COURSE   |  Nature

of Identity

INSTRUCTOR   |  Hunter SEMESTER   |  Spring

Lewis Wimmer

2009


IDENTIT Y DESIG N  |  TUPPERWARE BRAND

BRIEF   |  NOVELT Y

Redevelop Tupper ware's brand competency and extend its business potential. This project would represent visual communication guidelines for design strategy. SOLUTION   |  SIMPLICIT Y

Tupper ware offers simplicit y and efficiency. The selling point is to bring simplicity to our daily routine. It prov ides colorf ul and streamlined products to make moder n life more organized for busy people . My m ission was to create a clean and organized env ironment w ith Tupper ware containers , cleaning agents as well as furniture.

FORMAT   |  Visual T YPEFACE   |  DIN

guideline and a container and Sheriff

MATERIAL   |  Plastic

and fine ar t papers

container, book cloth

0 8 4   |  0 8 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  TUPPERWARE BRAND

0 8 6   |  0 8 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

LOGO   |  ORIGINAL LOGO

PROCESS   |  SKETCHES


IDENTIT Y DESIG N  |  TUPPERWARE BRAND

0 8 8   |  0 8 9

LOGO   |  PRIMARY LOGO

LOGO   |  SYMBOL ONLY

LOGO   |  LOGOT YPE & TAGLINE

ELEMENT   |  PALETTE

PRIMARY T YPEFACE   |  DIN

ABCDEFGHIJKLMNOPQRSTUV W X Y Z abcdefghijklmnopqrstuv w x y z 012 3 4 5 67 8 9 [ . ,:; ] (#!? $ %^& )

SECONDARY T YPEFACE   |  SHERIFF

ABCDEFGHIJKLMNOPQR STUV W X Y Z ab c de f g h ijk l m nop qr s t uv w x y z 0123 4 5 67 8 9 [ . , : ; ] ( # ! ? $ %^& )


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


0 9 0   |  0 9 1 IDENTIT Y DESIG N  |  TUPPERWARE BRAND

IC E   P M S 4 06 M  C=

C

# DA CFC

A

GB # DA C

9C6

79 3

# 7 7 8E1E

# 3 8 9 3 9B

GB # 7 3 9

0 , K =2 0   Web S afe R

0, M = 5, Y =5 K = 5   W eb S afe R GB

A SHE W  PMS 4 52 5 M   C = 0, M =10, Y= 4

SK Y   P M S 652 M  C=50

, M =2 5 , Y = 0 , K = 1 0   We b S afe R

GR A S S  P M S 74 9 1 M   C =15, M = 0, Y=10 0 , K = 4 0   Web S afe R GB

0, Y=2

0, K = 3 0   Web S afe R GB

C 74

913

GB # EE 2

GB # F DB

, M =95, Y =2 5 , K = 0   Web S afe R

OCE A N  PM S 5 4 8 3 M  C=60 , M=

M AGENT A  P M S 2 13 M   C =0

YO L K   P M S 13 0 M   C = 0,

M = 3 0, Y= 1 0 0 , K = 0   We b S afe R


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  TUPPERWARE BRAND

0 9 2   |  0 9 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Nº 08 MUSE | METAPHOR  

COURSE   |  Letterpress INSTRUCTOR   |  Macy SEMESTER   |  Spring

Chadwick

2010


PRINT DESIG N  |  VANDERCOOK MANIA

BRIEF   |  MUSE

Create books and cards printed on the Vandercook letterpress by using negative film and polymer plates. I have enjoyed making poly mer plates and arranging handset types. Using letterpress taught me about the classic and unique hand printing techniques. SOLUTION   |  METAPHOR

“The Four Noble Ones” also called “Four Friends” in Mandarin art refers to four plants: the orchid, bamboo, chrysanthemum and plum blossom. They have been used as metaphors by Chinese artists for centuries. They also represent the four seasons: the plum blossom for winter, the orchid for spring, the chrysanthemum for autumn and the bamboo for summer. My accordion-folded booklets were meant to manipulate the horizontal format of Chinese landscape painting.

FORMAT   |  Accordion-folded T YPEFACE   |  Adobe

booklets

Garamond and

Chinese Calligraphy MATERIAL   |  Negative

film , polymer

plates, David boards, Lextra letterpress papers and ar tistic papers

0 9 4   |  0 9 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  VANDERCOOK MANIA

0 9 8   |  0 9 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  VANDERCOOK MANIA

1 0 0   |  1 0 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  VANDERCOOK MANIA

1 0 2   |  1 0 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


PRINT DESIG N  |  VANDERCOOK MANIA

1 0 4   |  1 0 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Nº 09 HARMONY | NATURE  

COURSE   |  Sustainability

& Graphic Design

INSTRUCTOR   |  Phil

Hamlett

SEMESTER   |  Spring

2010


IDENTIT Y DESIG N  |  RIVER ROCK CASINO

BRIEF   |  HARMONY

Select one company from an industry and then improve its business carbon footprint through graphic design solutions. The chosen gaming industry can help the green movement through eco-friendly recreation and sustainable hospitality. SOLUTION   |  NATURE

River Rock Casino was established by Dr y Creek Rancheria Band of Pomo Indians. The casino provides job opportunities in the community, contributes funding to education and preser ves valuable culture of the tribe. In addition, River Rock Casino uses LED lighting, biodegradable poker chips as well as FSC certified furniture throughout the resort. Visitors can enjoy their stay at the resort and also feel good about it.

FORMAT   |  A

booklet, exhibition tickets,

biodegradable poker chips and posters T YPEFACE   |  Helvetica MATERIAL   |  Negative

Neue and Gly pha

film , polymer

plates, wood-plastic poker chips, a bamboo plate and recycled papers

1 0 6   |  1 0 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  RIVER ROCK CASINO

1 0 8   |  1 0 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Investment in Community

Funding for Education


IDENTIT Y DESIG N  |  RIVER ROCK CASINO

1 1 0   |  1 1 1

DETAIL   |  PLAN

This diagram indicates how River Rock Casino contributes funding to the Pomo tribe.

Preservation of Tribe


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  RIVER ROCK CASINO

1 1 2   |  1 1 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  RIVER ROCK CASINO

1 1 4   |  1 1 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  RIVER ROCK CASINO

1 1 6   |  1 1 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  RIVER ROCK CASINO

1 1 8   |  1 1 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


IDENTIT Y DESIG N  |  RIVER ROCK CASINO

1 2 0   |  1 2 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

Nº 10 SURFACE | EDGE  

COURSE   |  MFA

Thesis

INSTRUCTOR   |  Phil

Hamlett, A riel Grey

and Henricus Kusbiantoro


M FA TH ESIS  |  GAME

1 2 2   |  1 2 3

BRIEF   |  SURFACE

The MFA Thesis provided me with an opportunity to investigate a topic and also execute a project from proposal to production . It is a procedure to examine my ability to synthesize research, process thoughts, figure out solutions and communicate by design. Ultimately, design can effectively deliver simple but concise messages to the audience. SOLUTION   |  EDGE

GAME is an acronym that stands for gain an edge, activate brainpower, moderate behaviors and expand your network. This project is promote games beneficial to seniors' health. Games of skill, such as poker and chess, and games of chance, such as bingo and lottery, can benefit us as long as we play responsibly. As New Jersey Casino Control points out: "Bet with your head, not over it," a f lip of a coin does not make life easier, but just thinking of the outc ome s t i mu l ate s ou r br a i n .

FORMAT   |  Visual

guideline and

adver tising campaign T YPEFACE   |  Avenir,

Knockout

and Sentinel MATERIAL   |  Classic

crest

papers, translucent clear papers and bottled water


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


M FA TH ESIS  |  GAME

1 2 4   |  1 2 5


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

DETAIL   |  LOGO

The logo is based on cubic and linear str ucture. The lines make up the letter "G" by using optical 3-D illusion .


M FA TH ESIS  |  GAME

1 2 6   |  1 2 7

LOGO   |  SYMBOL ONLY

LOGO   |  LOGOT YPE ONLY

ELEMENT   |  PALETTE

LOGO T YPEFACE   |  AVENIR HEAV Y

ABCDEFGHIJKLMNOPQRSTUV W X Y Z abcdefghijklmnopqrstuv wxyz 01234 56789 [.,:;] (#!? $%^& )

PRIMARY T YPEFACE   |  KNOCKOUT

ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuvwxyz 012 3 4 5 6 7 8 9[. , : ; ](# ! ? $ %^&)

SECONDARY T YPEFACE   |  SENTINEL

A BCDEFGHIJKLMNOPQ RSTU V W XYZ a b c def g h ijk l m nop qr s t uv w x y z 01 2 3 4 5 6 7 8 9 [. , : ; ](#!? $ %^&)


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


M FA TH ESIS  |  GAME

1 2 8   |  1 2 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


M FA TH ESIS  |  GAME

1 3 0   |  1 3 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


M FA TH ESIS  |  GAME

1 3 2   |  1 3 3


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


M FA TH ESIS  |  GAME

ELEMENT   |  ICON

The Rubik 's Cube icon represents games of skill; the symbol of dice stands for games of chance.

1 3 4   |  1 3 5


M FA TH ESIS  |  GAME

1 3 6   |  1 3 7


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


M FA TH ESIS  |  GAME

1 3 8   |  1 3 9


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN


M FA TH ESIS  |  GAME

1 4 0   |  1 4 1


DUALITIES  |  SELECTED WORKS OF HSINJU PHOEBE CHEN

THANK SUPPORT | GRATITUDE  


ACKNOWLEDG M ENT  |  THANKS

FAMILY   |  DESCENT

I am thankful for my family, mom, dad, brother and grandfather, who have suppor ted me to study overseas and inspired my thesis. INSTRUCTOR   |  MENTOR

I would never be confident as a designer without the lectures by Phil Hamlett, Mar y Scott, Ariel Grey, Hunter L . Wimmer, Macy Chadwick, Thomas McNulty, Michael Kilgore, Stan Zienka, Roland Young, Jennifer Sterling, A r v i R aquel-Sa ntos and Henricus Kusbiantoro. Special thanks to Masha Rumer, Rebecca Bella and Scot Crisp for assisting me with language. FRIEND   |  PEER

I couldn't done this far without the friendship of Chaowei Joseph Sun, Tili Tsai, Angela Tsai, Katy Liao, Louise Chen and Bryan Chen.

1 4 2   |  1 4 3


DUALITIES  |  COLOPHON

DESIGNER   |  H sinju

Phoebe Chen

EMAIL   |  hchen .phoebe @ g m a i l .com . WEBSITE   |  hchenphoebe .com PHOTOGRAPHER   |  Ch aowei

Joseph Su n

a nd H sinju Phoebe Chen BINDER   |  Herring

& Robinson Bookbinders

10 0 Nor t h H i l l Dr ive , Un it 5 Br isba ne , C A 9 4 0 0 5 PRINTER   |  Gia nt

Horse P r int ing

1 3 3 6 Sa n M ate o Avenue Sout h Sa n Fra ncisco, C A 9 4 0 8 0 COVER MATERIAL   |  Cover

B oa rd s a nd

A r restox B BL-1 3 750 Pew ter B ook Cloth TEXT STOCK   |  Finch

Fine ID Text 100 lb

Bright White Smooth T YPEFACE   |  G ot h a m SOFTWARE   |  A dobe CAMERA   |  Ca n non SCANNER   |  Epson

& A rcher Creat ive Su ite

4 5 0D Per fe c t ion V10 0 Photo

ACADEMY OF ART UNIVERSIT Y

79 Ne w Montgomer y St re et Sa n Fra ncisco, C A 9 4 10 5 COPYRIGHT © 2010 HSINJU PHOEBE CHEN

A l l r ights reser ve d . No pa r t of t h is publ icat ion ca n be reproduce d in a ny m a n ner w it hout w r it ten per m ission f rom t he desig ner.


Dualities  

Dualities is a design portfolio, I completed at the Graduate School of Graphic Design at the Academy of Art University. Each selected projec...

Read more
Read more
Similar to
Popular now
Just for you