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campus connecti o n / state o f the sch o o l
“With people as our most valuable resource, we aim to provide a common language, look, and feel to the Choate experience, to engage and energize our constituents – past, present and future.” –Alison J. Cady
Alison J. Cady Director of Strategic P lanning and C o mmunicatio ns
As the newly appointed Director of Strategic Planning and Communications, I have had a unique vantage point from which to get to know the School this year. Throughout the strategic planning process, I have spoken with many constituents regarding their thoughts. I have found an unparalleled enthusiasm, passion, and dedication to the institution in these conversations. I look forward to using the new Strategic Plan as a framework to coordinate our messages to reflect that vibrant, dynamic experience that is Choate Rosemary Hall. Like many large institutions, Choate endures many variations of brand presentation and representation. Usage standards, as well as common institutional language, are essential ingredients in market recognition and understanding. To that end, and to unify our efforts across the institution, the Communications Team has begun work on a School-wide style guide. Providing common visual, written and web standards of usage will ensure a consistency that will strengthen, rather than dilute the brand.
Early this year, we embarked on an accelerated design process for a new website, slated for launch in June. As a key to our marketing efforts on campus and off, the site is an integral tool for marketing and communications. Our web presence should be modern, innovative, and yet reflective of the Choate experience. Creating and maintaining a site that is dynamic, universally appealing, and technologically nimble is a challenge. However, we are excited about the prospects of this updated tool and our ability to extend the Choate embrace even further with its new capability, look and feel. Clearly, Choate is a strong institution, supported through the passion and loyalty of its many constituents: students, parents, alumni, Trustees, faculty, staff, and friends. Opportunities to define, streamline, and harness the brand that is Choate, throughout all communications channels, abound. With people as our most valuable resource, the aforementioned initiatives aim to provide a common language, look, and feel to the Choate experience, to engage and energize our constituents – past, present and future.