BRAND NAMES KISO Japanese for basics. Japanese style and culture could be considered fairly basic, from the way they dress to how they live. This is why I chose to translate basics to Japanese. The name is short and simple which is the vision for the brand.
SUNDAY. A day often referred to as a lazy day or chilled day, made for comfy clothes and relaxing. This name relates to the brand stock will be comfy and easy to chill in.
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