1 minute read
COMMERCIAL DESIGN RETAIL
Design Solution
The proposed design is for the new flagship store for Zimmermannlocated in Wintergarden Shopping Centre on Queen Street Mall Brisbane. This project was aimed to be the new flagship store, providing a new face to the brand. The proposed seeks to provide high quality design, ne innovative, engaging and targeted at future retail trends. Special attention has been given to 3D spatial elements and sustainability is the core of the project.
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Conceptual Sketch
The design concept is centered around the soft flow of feminity and romance. The design is romantic, organic and flowy. There are many curves in the ceiling and feature walls which acts as an interesting feature and light source. Soft flowy fabrics are used in the curtains for the fitting rooms and the shop feature many curved recessed clothing display areas.
The colour palette of the shop is creamy with tone of blush to further tie in the concept of femininity and romance. Timber floorings are used in the shop to bring out an organic nature.
