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THE STORY STARTED AT MALSHANGER HOUSE IN HAMPSHIRE.
THE STORY CAME OUR KNOWLEDGE FROM A DIARY WRITEN BY A RESIDENT OF OAKLEY, PETER, WHO LIVES IN OAKLEY CLOSE TO THE ESTATE. THE STORY IS INSPIRED BY PRINCE GEORGE, THE DUKE OF KENT ALSO KNOWN AS THE LIFE OF BY THE FORGOTTEN PRINCE. REMOVED FROM HISTORY AND SHAMED UPON BY THE ROYAL FAMILY.
IN THE ROYAL FAMILY’S EYES THE DUKE OF KENT GOT UP TO MANY QUESTIONABLE ANTICS, SUCH AS PROSTITUTION IN DRAG AND MULTIPLE HOMOSEXUAL LOVE AFFAIRS. THE DUKE WAS EVENTUALLY KILLED IN A PLANE CRASH WHICH WAS CONCEALED BY SENIOR MEMBERS OF THE ESTABLISHMENT.
WITHIN THE STORY THEIR ARE A VARIETY OF MATERIALS, TEXTURES AND TECHNIQUESTHESE RANGE FROM KNIT TO UNIQUE INNOVATIVE TAILORING. THE WOOL USED IS 100% BRITISH.
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THE HERITAGE BRAND IS A COLLECTIVE EXPERIENCE PROVIDING NOT ONLY UNIQUE AND SPECIALISED BRITISH CLOTHING BUT A STORY WITH EVERY GARMENT. EVERY COLLECTION IS INSPIRED BY FORGOTTEN STORIES AND LOST HERITAGE. LOOKING INTO THE HISTORY OF MANOR AND COUNTRY ESTATES AND THOSE WHO WERE BRAVE ENOUGH TO DARE WHICH MADE HISTORY PROVIDING US WITH THE SPIRIT OF THE TIMES AND BRINGING OUR BRAND TO LIFE.
HERITAGE TAKES PRIDE IN EVOLVING ICONIC BRITISH GARMENTS SUCH AS, DOUBLE BREASTED BLAZER AND TAILORED TROUSERS WHICH ARE STILL SO RELEVANT IN TODAYS STORIES. OUR RANGE OF UNIQUE AND INSPIRING GARMENTS ARE STANDING UP FOR SOCIAL CHANGES THAT HAVE FOUND STRUGGLES IN THE PAST, PRESENT AND MAY STILL IN THE FUTURE. AS WELL AS HAVING INSPIRED TRADITIONAL GARMENTS WE ALSO PROVIDE A VARIETY OF INNOVATIVE LEATHER ACCESSORIES AND A UNIQUE RANGE OF FARCENINGS TO FINISHINGS.
THE HERITAGE CONSUMER IS A FASHION CONSCIOUS MALE AGED BETWEEN 25 AND 35 WHO LIKES TO STAND OUT WITH STATEMENT PIECES, PAIRED WITH TIMELESS CLASSICS. VALUING THE SMALL DESIGN DETAILS IN EVERY GARMENT .
HE IS OF HIGH SOCIAL STATUS WITH A DYNAMIC SOCIAL LIFE LOCATED IN A LIVELY CITY. WITHIN HIS LOCAL AREA HE WILL BE ESTABLISHED WITHIN AN ELITE COMMUNITY AND HIGH SOCIAL CLUBS .
HE HAS STRONG LOYALTY TO BRANDS HE SHOPS WITH, TAKING PARTICULAR ATTENTION TO VALUES OF THE BRAND AND TRULY BELIEVES IN WHAT THE BRAND STANDS FOR. THE HERITAGE CONSUMER SHOPS BOTH ONLINE AND IN STORE, ENJOYING THE PERSONAL, LUXURY SHOPPING EXPERIENCE FROM START TO FINISH. HE IS KEEN TO TRY NEW STYLES FROM NEW SEASONS, VARYING FROM ELEGANT, ROMANTIC GARMENTS TO TRADITIONAL TAILORING .
JACKET LABEL EXAMPLE 11.5 CM
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ERITAGE
5CM
2CM
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KNIT LABEL EXAMPLES
2CM
2CM
7CM
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ITAGE
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SHIRT LABEL EXAMPLE
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TOP LAYER: TITLE OF COLLECTION
SIZE: 1.5 CM WIDTH BY 13 CM LENGTH
MATERIAL: MEDIUM WEIGHT RIBBON
SECURE: SINGLE BLACK STITCH EITHER SIDE
BOTTOM LAYER: SIZE LABEL
SIZE:
HERITAGE
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MATERIAL: MEDIUM WEIGHT MATTE FINISH CARD
SECURE: A METAL EYELET THAT HAS A THIN RIBBON TIED TO IT. THE RIBBON WILL BE A COLOUR MATCH TO THE GRAPHICS.
SPRING SUMMER
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SPRING SUMMER
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SPRING SUMMER
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A MET RIBBON BE A CO
A UNIQUE BOUTIQUE STORE IS ESSENTIAL TO THE HERITAGE BRAND. THIS STORE EXPERIENCE WILL BE PERSONAL AND UNIQUE FOR EVERY CUSTOMER. THERE WILL BE ONE SIZE OF EVERY GARMENT ON SHOP FLOOR TO KEEP THE APPEARANCE CLEAN AND SPACIOUS. IN A DIM LIGHTED ROOM WE WILL HAVE LARGE VINTAGE PICTURE LIGHTS TO HIGHLIGHT KEY ELEMENTS AND ALSO THE INTENDED DIRECTION AND PATH ACROSS THE STORE. FROM THE EXTERIOR THIS WILL STAND OUT AND ENTICE POTENTIAL CUSTOMERS IN TO SEE WHAT HERITAGE IS ALL ABOUT. BY HAVING THE DIM LIT ROOM THIS WILL CREATE EXCITEMENT AND ALSO EMPHASIS THE MYSTERY AND INVESTIGATION E LEMENT TO OUR STORY THAT IS SO KEY TO OUR BRAND. THESE WILL BE LOCATED ON BOND STREET AND MAYFAIR.
DOVER STREET MARKET, LIBERTY, HARRODS AND SELFRIDGES WILL PHYSICALLY STOCK NEW SEASON HERITAGE WHICH WILL BE ACCESSIBLE STRAIGHT FROM RUNWAY. RESULTING IN POTENTIAL HERITAGE CUSTOMERS HAVING EASY ACCESS TO OUR PHYSICAL PRODUCTS WITHOUT HAVING TO SEEK OUR BOUTIQUE STORES.