Chiratcha (Mild) Lertiendumrong - Portfolio

Retail Hospitality

Site: Stavros Niarchos Foundation Library 455 5th Ave, New York, NY 10016

In prgress thesis project examines the opportunity for brick-andmortar retail stores to shift to retailtainment immersive experiences as a result of online retail convenience by redefining store windows threshold experiences.

The decline of brick-and-mortar retail stores as a result of the convenience of online retail is an opportunity for retail spaces to shift from the main purpose of product purchases to prioritizing a retailtainment experience. This is an opportunity to redefine the threshold user experience by investigating how the relationship of traditional store windows can become immersive experiences and blur historic archetypes.

AMBER

whimsical stalls that enhances the sight and sound

drink and scent pairing experience

cleanse, refresh, relax while immersed in digital projections

relax and connect with nature through different surfaces

exhibition space for seasonal fragrance launches and events

Instead of the windows just being escapism through viewing, the user can be included in an immersive experience and become part of the visual display where all the senses are activated. Programs introduced to the window will cater toward creating a relaxation, entertainment, and discovery space for adults while encouraging sensorial exploration.

Olfactory Notes Wheel

Section A: Blind Discovery Fragrance Experince and Biophila Staircase to 2nd Floor

Section B: Thermae Viewing and Product Testing Experience and Biophila Staircase to 2nd Floor Kaliedoscope Bar and Transverse Bathroom

Section C: Thermae Product Testing and Sidewalk Experience , 2nd Floor Kaliedoscope Bar Seating Areas

C: Thermae 40th St. sidewalk waterfall projection experience

D: Thermae portal enterance and blind product testing

Water Ripple Stainless Steel Sheet

Emerald Quartzite

Plush Velvet Carpet & Upholstry

Leather Upholstrey Ocean Air Paint

C: Sidewalk thermae waterfall experience with concave windows is to provide a fresh feeling with waterfall projection and wind and allow people passingby to get a freshness

D: Thermae entrance is a series of portals at the entrance which will expand as you enter to highlight the transition into the interiors

F: Thermae lounge viewing room with immersive viewing experinces created by curved floor to ceiling screens

F: Thermae lounge viewing room

E: Thermae blind product testing and cruved screens

The solid and void shape created by the rectangle and oval under-mount sinks allow for products to be displayed and placed. The under-mount sinks are made from natural stone which they will be lit from below creating a glow effect and further highlighting the experience. Products will be tested blindly. Products are packaged in the same way so they are not judged by their appareance but their use. If more information on the product is desired, the QR code on the bottle can be scanned to access the specific products’ purchasing website.

G: Discovery personalize infuse station and floral installation

Blind Fragrance Samples: Visitors are able to pick the different paper flowers that they would like to experiment with or already enjoy and place them into the infused station. With RFID technology, the flowers are scanned and infused with a fragrance sample which matches the olfactory notes of the flowers selected. A QR code leading to the purchasing website of the fragrance sample will also be provided. Digital screens are also installed on the edge of the stepped seating to create a more immersive and personalized atmosphere

Paper Flowers

Pink Tinted Mirror

Velvet Pile Carpet

Pink Onyx

Biophilia is the circulation space between the different programs the color and materials of this space are a rainbow mixture. Biophilia is a year-round indoor greenspace with grass area and green wall, lounge area or remote workspace. The rainbow backlit staircase consist of six different stones which represent the six programs and the corresponding olfactory note. The staircase lines the window and perimeter of the building with furniture on each landing to emphasise the threshold window space and encourage people to spend more time. Outdoor furniture are incorporated but are upholstered with indoor materials such as velvet and leather to emphasize the indooroutdoor environment.

Biophilia

White Grey Terrazzo Floor Emerald Quartzite Amber Onyx Onice Bella Rosa Onyx

Wooden Red Onyx Pink Onyx Plush Velvet Upholstry Great Barrington Green Paint

I: Biophila perspective from stair landing

H: Biophila indoor and sidewalk grass area

Kaleidescope Initial Ideas Sketch

K: Kaleidescope bar and window seating area

To enhance the woody olfactory note, warm tones surfaces are incorportaed. The rotatable dichroic glass panels allow different light refractions to be created within the space and surround seating area with rainbow haze while also providing privacy creating a more intimate seating

Faux Suede Upholstery Brushed Gold Dichroic Glass Panels

Walnut Wood Veneer Wooden Red Onyx

Distressed Leather Upholstery

Resturant and Bar

Site: 181 Smith Street Brooklyn, NY 11201

Contributors: Zoe Gao, Vani Jain, Chiratcha (Mild) Lertiendumrong, Aylin Kiriscioglu

abc brooklyn is a bakery, dining, bar, and outdoor event space which emphasizes the characteristics of the borum hill neighbourhood in brooklyn, while promoting Chef Jean-Georges’, founder of abc kitchen, commitment to sustainable fresh and organic local ingredients.

The space is a combination of vibrant pop and farmers market to produce a green, calming, and vibrant space. While the design encourages local market businesses to provide fresh and plant based produce, the motive of the design is to have an outdoor/ indoor space that represents the vibrant colors of brooklyn festivals, nightlife and diversity. Recycled furniture and materials will be used within the space to promote the values of abc kitchen and encourage more awareness about sustainability.

First Floor Furniture Plan

Cellar Floor Furniture Plan

Stair Cellar Plan

Stair 1st Floor Plan

Stair Section 01

Stair Section 02

2021

Pen and Color Pencils

Teen Library

Site: M458 Forsyth Satellite Academy, 198 Forsyth St, New York 10002

Forsyth Satellite Academy is a transfer highschool which admits older students who have fallen behind in credits, dropped out, or need a fresh start. These schools provide small, personalized learning environments that can support students in overcoming institutional and personal roadblocks.

With the increased use of electronic devices in education and online resources, the area dedicated to digital media within the library does not correlate with this change. The wall surfaces of the existing library are lined with bookshelves with only a small computer section having access to power outlets. The laptops in the library are locked away and hidden. Thus, students are not aware of the resources available to them. Therefore, digital access is limited within the library and flexible use of digital media is not supported.

Freeing up sections of the perimeter wall surface will not only create more areas where digital media is supported, but will also increase student awareness. Additionally, increasing the number and making power outlets readily available throughout the library will increase accessibility. More students will be able to connect to uninterrupted online information at the same time. By providing space for digital media in addition to the existing physical media, this library accommodates different modes of learning. However, the digital and physical media should not separate the space but co-exist and connect while creating a flexible landscape. The digital and physical media will be connect and intertwined. Students will be encouraged by the activated surfaces throughout the library to transition between multiple mediums.

A: Digital Shelves, Stacks, and Seating Lounge Area

B: Banquet and Table Seating

The space is divided into two main sections: a desk area and the flexible seating space. The two sections are connected by banquet seating which extends the whole length of the library. The banquet seating provides a stable back so occupants will feel less exposed seating that can be occupied individually and for groups.

Digital devices are stored on open charging station which creates awareness and are accesible. Power outlets are included at every work surface and seat thus digital media is available throughout the library.Additionally, students want more color in the library space. Inspired by the colour and the bleeding technique used by the students during the textile workshop, the wallpaper design included in the library brings color and vibrancy to the space.

Elevation 01

Elevation 02

Students encounter and possibly read quotes from books or about books as they use the space and seating. These quotes could inspire the students to look further into the source/origin of the quotes.

1. Quotation Embroidered Textile Upholstery

2. Aluminum Bookshelf

3. AURA SVAD Type II Vinyl Wallpaper

4. Ultraleather, Upholstery

5. Nano Stain Resistant Textile, Upholstery

6. Linoleum Flooring

7. GlassWrite Board

8. Recycled Plastic from PET Packaging Waste

There are two types of decorative letter lighting: cloud and scrabble. They are suspended at differnet heights to create more intimate spaces. The scrabble lights extend to the hallway to highlight the location of the library. Not only do these fixtures reflect the literature within the space but also the activites, boardgames, which the students enjoy in the library.

With digital screens and tablets will encourgae student interaction and connection. With ipads students can add quotes, both related and unrelated to books and see them appear on the screens. By leaving their mark, students customize their space and they become the designers of the library. As they share and connect with other students. Students will also be connect to the screens, ipads and books through the quotes on the seats and location of the origin of the quote. Table surfaces will also be writable surfaces, allowing the space to be use for spectrum of medias both digital and analog. Seat will have power outlets so digital media will be available throughout the library.

Collage

Exploration of the relationtionship between playgrounds and skyscrapers with inspirations taken from Tatiana Bilbao’s 2019 Unravelng Modern Living collage and LOT-EK’s Foldable #1 (2016).

As populations are rising globally, areas in are constanly being filled with sky scrapers, making parks and playgrounds grounded oases. Inspired by how architecture, environment, and people are depicted together in Tatiana Bilbao’s 2019 Unravelng Modern Living collage and LOT-EK’s Foldable #1 (2016), this relation is explored through the collage of analog black and white film photographs and vivid digital images.

Tatiana Bilbao, Unraveling Modern Living, 2019

Tatiana Bilbao, Unraveling Modern Living, 2019

LOT-EK, Foldable #1, 2016

Global Outreach Hostel

Site: Paliashvili 67 Building, Tbilisi, Georgia

Since Tbilisi is the threshold location where visitors will have their first and last impression of Georgia it is critical to incorporate and present Georgia’s diverse culture and the welcoming belief that guests are gifts from god. This hospitality is shown in many ways but is most apparent through food and feast. A supra is a traditional Georgian feast and a part of Georgian social culture. Thus, at this hostel as about coming together through a feast of culture.

The central double-height common area between the 6th and 7th floor incorporates the geography of Tbilisi. Tbilisi is shaped like a large amphitheater surrounded by mountains on three sides. Since the city is located between mountains this shape could promote community and coming together as they become the shape of the seats.

To include the nature of Georgi, overlapping translucent hanging foliage shaped mesh are hung at different heights to create an atmosphere of under nature of as light filters through. Recessed round lights will be used throughout for ambient lighting. Pendant lights suspeneded from the high ceiling between these foliage pieces to illuminate table surfaces.

Similar to the common area, the workspace continues by presenting the geology and nature of Georgia with organic topographically shaped seating and tables. The hanging foliage includes nature aspects while still allowing light from the exterior and access to the exterior street view.

Section

Section B

The long topographic bench seating enables flexible number of seats while modular furniture can be moved to serve different group sizes. Thus, individual, small, and larger groups can be accomodated within the workspace.

Watercolour and Photoshop Collage

Ballet Library

Site: Arlington Library 203 Arlington Avenue, Cypress Hill, Brooklyn, NY 11208

Launched in 2015, Memoirs of Black Ballet preserves, presents, and promotes the contributions and stories of Black artists in the field of Ballet, illustrating that they are an integral part of dance history at large.

With lower than state average percentage of people that speak English not well or not at all and percentage of foreign-born residents. Thus, easy to understand and universal motifs, objects, signs without the use of language are crucial. Performing arts (ballet) is able to connect people without the use of language

Giselle is a ballet that tells the tragic, romantic story of a young peasant girl who falls for the flirtations of the deceitful nobleman Albrecht. Giselle dies of heartbreak when the ruse is revealed. In the choreography of the Madness scene in Akram Khan’s Giselle’s performed by the English National Ballet, the dancers create rings and and circle around a heartbroken Giselle as she learns the man she loves has betrayed her. Later on in the scene, the inner ring creates a ring with a spreading top.

The rings are utilized in this design to create a central reading room and corridor. The central elliptical table and two curved tables on either side create this double ring. The circular corridor will be the central core of the library and reflects what MoBBallet is: a community that comes together and protects stories of Black artists and one another as Giselle was in the madness scene.

On the first floor, the cafe, reading room, displays, and stacks are located. While the second floor houses the classrooms, exhibition space, and offices. The curved corridor is shaped for bookshelves and displays. The original entrance is located here and will immediately be in the curved corridor if you enter through this entrance.

The circular ceiling connects the central reading room and the top floor. The central curved tables create the double rings while the curved wall can be projected on and the tables are touch screen. This space can be used for general study, but it can also be used for lectures, presentations, and workshops. One can use the table screen alongside other devices. The table includes sockets for charging any devices and the screens can also be isolated for individual use, or used as one large screen.

While for presentations both the walls, overhead screen, and table surfaces can be utilized to create an immersive experience. The space is open to both the first and second floors but can also be isolated with curtains for any more private events. By closing the curtains other visitors will not be able to walk through the space and will have to use the curved corridor instead.

The lighting in the first act of Giselle is warm and uses golden hour colors while the second act is dark and cold. A warm and cold palette is coordinted with the program within library. The cold section is assigned to the central digital area, as blue hues with digital, while the rest of the space is in the warm palette.

Section

Section B

The exhibition space on the second floor is kept empty. The walls and ceiling are white for any projections and hangings. Exhibitions held within this space will display mostly visuals and images organized in the space. The perspective is of one side of the classroom, however the removable wall between the classrooms allows for them to be connected and become one large classroom as needed. There are wall spaces for ballet bars and mirrors and enough space for a piano so live music during practice is also possible.

Installation

Site: Corner of Pratt Classroom

Inspired by origami crames, this installation aims to reconstuct origami forms with the use of box joints and slotting joinery. Colour, light, and composition are used to add depth to the space.

This installation is a reconstructed representation of origami. I focused on origami cranes as this correlates with the window included in the site. Thus, I created a wall installation design that displays origami cranes by using planar triangular pieces. These pieces will be attached by slots and box joints. I want to connect the birds with the site by mimicking that a group of birds are coming through the window. I used color to add depth while the lighting creates colored shadows on the walls and ceilings.

Full Scale Model

3D Model

There are two types of pieces: wall and corner. The pieces will vary in size and color to create depth. Pieces that are lighter in color will appear closer, while the pieces that should be further away will contain more darker planes. These pieces will be attached to the wall. However, some pieces will be hung. This is so that more pieces can be included to create a higher density of birds as well adding as depth.