Baby Boomer!

By Austen Dack

Isle of Ely Produce have been promoting a new Chip Ambassador role to promote the great British Chip in association with Agrico. The aim will be to carry on the good work promoting chipping potatoes at their hugely successful open days, and through the ‘Field to Frier’ gong at the National Fish & Chip Awards.

The Chip Ambassadors have become part of an UK wide group of shop owners and fryers who will promote best practice for potato buying, storing, and of course frying. The chain will also include key growers too like PJ Lee & Sons, and A. L. Lee Farming Company, as IOE looks to nurture the relationships they have grown across the whole supply chain during the last twenty years.

Agrico have partnered with Isle of Ely

Produce to bring new varieties into the trade initially via our Chip Ambassadors. The first one Babylon has been sampled at some of these ambassadors to back up the results of the early trial successes.

We have travelled to many great shops in the last few months trialling Babylon. The overwhelming result of all of this testing is Babylon as a variety is looking like a star of the future. We have also done some shows & events too meaning the public trying Babylon on mass too. Again, the results were fantastic.

Oliver Boutwood Isle of Ely Director says. “It’s good to hear so many shops like the all-round good characteristics of Babylon. This year’s crop is looking good too. We are pleased with this partnership between Agrico IOE and chip shop owners.”

Alex Moore, Agrico UK Sales Manager

said: “We are thrilled to be working closely with Isle of Ely Produce & the Chip Ambassadors to launch two exciting new varieties. As a business we are always trying to breed better tasting and more sustainable potato varieties.”

Chip shop owners already signed as Chip Ambassadors for Isle of Ely Produce include, Kerry Brennan – Golden Union, David Henley – Henley’s, Richard Ord Jr – Colmans, Eric Snaith – Eric’s, Kelly & Tim Barnes – Krispies, Lauren Kellaway –Kellaways, Fred Capel- Chez Fred, Malachy Mallon The Dolphin Takeaway, Emir Hikary –Hiks, Alan Shillingford – Shillingfords, Gregg Howard The Chip Shed, Ian Wallis Henry’s Hunstanton, John Hudgell Pimp my Fish, The Petrou Brothers, Marcus French, Millers, Haxby Christian Motta ,Grosvenor Fish Bar, Sarah Heward – The Real Food Café Dominic Eusden - Fiddlers Elbow, Leintwardine, and many more.

We will be featuring more Babylon reviews in the coming months, and at the Isle of Ely Open Day, where you can try them for yourselves. Email austen@chippychat.co.uk if you would like to try them and/and or become one of our chip ambassadors.