The World Cup!

The 2024 National Fish and Chip Awards are open for entry. The process which takes over six months to crown the winners is the largest promotional platform for the UK’s 10,000 fish and chip shops and gives all finalists the chance to market themselves to a local national and even international audience!

There is a new category for 2024, one which is to reward the best fish and chip shop from overseas. This non-UK based shop will go through the same judging process as the other categories and heralds the fact that there are now more and more shops opening across the globe.

We take a look back at some of the many great shops we have featured in out Chip Shop Abroad feature who may be tempted to entering. Many UK based operators either know of good shops overseas or they may even be involved, or have family members who run them.

Celebrating the great tradition of fish and chips, the annual National Fish & Chip Awards showcase the best talent, quality and choice offered by fish and chip businesses across the UK. Rewarding excellence, the awards also put successful businesses on the map, via regional and national media coverage. Now in their 35th successful year and recognised as one of the most prominent and respected seafood industry events in the UK, the awards have come to be regarded as the ‘Oscars’ of the fish and chips world. Established in 1988, the awards, now organised by the NFFF (National Federation of Fish Friers), continue to support the wider fish and chip industry by:

• Rewarding individual excellence in a range of different award categories.

• Playing a role in raising quality standards and providing a benchmark for all fish and chip businesses to aspire to.

• Entering the awards can also add excitement in motivating staff to be the best.

• Providing a robust platform from which to undertake a wide variety of media activity promoting the fish and chip sector and its many diverse facets, and to encourage the continued consumption of fish and chips amongst both the UK population and visitors to the country.

Entering the awards is now easier than ever and the accolade of being judged one of the best fish and chip businesses can have an enormous positive impact on your business. To enter this or any of the other categories visit thefishandchipawards.com.

Media activity undertaken by the NFFF in relation to the awards generates fantastic publicity for both participating businesses and the wider fish and chip sector.

Across the award categories, various judging rounds culminate at a prestigious awards ceremony in London in February at the Plaza Westminster Hotel where all the award winners will be announced.