Equity Based Model for the Growth of Artists
Ameya Upadhyay 2009 CINE Project Report
“It is often not realised that even the most famous artists find it extremely hard to make a profit even from their most popular albums. The record deals signed with “record labels” are often structured in such a way that the unsuspecting artists are robbed of most of the sales revenue" “(…) there is a great need for artists – especially budding artists to form an independent platform where they can sell their music DIRECTLY to the fans without intermediation from labels. This is exactly what I have chosen to suggest – such a model already exists in the United States called “www.sellaband.com” and I have looked at the ground level implementation in an Indian scenario of the same thought"
“Music lovers or believers are encouraged to sample the music and “invest” or contribute to the artist they believe will make it big in return for a claim to their revenues if and when their music is sold commercially"
• ”Once a predecided critical investment is reached the artists have a commitment with the believers and the hosting corporation to record their music for commercial marketing • Once the money is invested the believers and musicians become business partners and can accelerate promotions in tandem (face book, word of mouth etc.). The corporation hosting the platform also augments the promotion by offering incentives to believers contributing a certain minimum investment. • Once the music is released the revenue is split in three parts between the artists, believers and host. • Musicians have COMPLETE ownership and right for their music right form the start of recording the music. The corporation provides the support needed"
www.cherrybam.com/music-graphics3.php