CHINOOK COUNTRY TOURIST ASSOCIATION
2012 MEDIA KIT
Chinook Country Tourist Association is a member based, not-for-profit organization that has been serving the tourism industry in southern Alberta since 1969. The mandate is tourism promotion and development in the area known as Chinook Country. Chinook Country, as a region, borders British Columbia and Montana, and extends north to Calgary city limits, following the Bow River east and including Writing-On-Stone Provincial Park. Chinook Country Tourist Association publishes four annual core publications, each described below. The publications have wide spread distribution throughout the Chinook Country area, the western provinces, and at trade shows across North America. The publications are used on a daily basis in Visitor Information Centres, hotels, and attractions. Opportunities for other advertising are highlighted in the media kit, including video production and online advertising including an online booking engine.
To take advantage of Chinook Country Tourist Association advertising opportunities please contact: Jaci Zalesak – Client Relations & Sales Manager 403-329-6777 ext 4 sales@chinookcountry.com 1
SOUTH WEST ALBERTA TRAVEL PLANNER The Travel Planner presents the full southwest Alberta area in a one-stop format that supports the needs of travelers and tourists. Participate in the glossy travel publication which has an established, extensive and guaranteed distribution system. The travel planner is the most requested tourism piece offered by Chinook Country Tourist Association. Visitor Information staff are familiar with the Travel Planner and use it for one-on-one tourism counselling. Many communities and businesses rely on the Travel Planner as one of their major marketing tools.
Print Distribution is 110,000 annually. Also prominently available on ChinookCountry.com via PDF and ISSUU digital booklet format.
AD SIZES & RATES For Municipalities
Non-Member Price
Member Price
Purchase one full page and receive a full Page (supplied) picture at no charge Design concept as per publication guidelines. Three X 30 word service listings at no charge.
$9,000
$4,410
Purchase one half page and receive a half page (supplied) picture at no charge. Design concept as per publication guidelines. Three X 30 word service listings at no charge.
$4,900
$3,420
Southwest Alberta Map is included. One Icon location on front of map. Town section with up to 5 listings on back of map (additional listings are $100 more per listing) Submissions for major community events under Events, (maximum 5 events) additional listings in Events are $100 per listing.
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Special Position Colour Display Ad
Width
Height
Non-Member Price
Member Price
Outside Back Cover (Bleed)*
8.125”
10.625”
$5,820
$5,240
(No Bleed)
7.375”
9.5”
$5,820
$5,240
Inside Front Cover (Bleed)*
8.125”
10.625”
$5,200
$4,685
(No Bleed)
7.375”
9.5”
$5,200
$4,685
Inside Facing Front Cover (Bleed)*
8.125”
10.625”
$5,200
$4,685
(No Bleed)
7.375”
9.5”
$5,200
$4,685
Inside Back Cover (Bleed)*
8.125”
10.625”
$4,790
$4,310
(No Bleed)
7.375”
9.5”
$4,790
$4,310
Inside Facing Back Cover (Bleed)*
8.125”
10.625”
$4,790
$4,310
(No Bleed)
7.375”
9.5”
$4,790
$4,310
Regular Position Colour Display Ad
Width
Height
Non-Member $
Member $
Full Page (Bleed)*
8.125”
10.625”
$4,020
$3,615
Full Page (No Bleed)
7.375”
9.5”
$4,020
$3,615
2/3 Page Horizontal
7.375”
6.25”
$3,200
$2,875
2/3 Page Vertical
4.875”
9.5”
$3,200
$2,875
1/2 Page Horizontal
7.375”
4.625”
$2,680
$2,410
3.5”
9.5”
$2,680
$2,410
1/3 Page Horizontal
7.375”
3.0”
$1,800
$1,625
1/3 Page Vertical
2.375”
9.5”
$1,800
$1,625
1/3 Page Island
4.875”
4.625”
$1,800
$1,625
1/6 Page Vertical
2.375”
4.625”
$950
$860
1/12 Page Horizontal
2.375”
2.25”
$600
$540
1/2 Page Vertical
Accommodation Listing
50 word limit
$595
$535
Service Listing
50 word limit
$300
$200
*Allow for ¼ inch bleed on the full page ads.
Contract Deadline: February 10th, 2012 Final Proof Deadline: February 24th, 2012
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SOUTHWEST ALBERTA MAP Printed annually and used as a tear off pad distributed throughout southwest Alberta to Visitor Information Centres in Chinook Country, hotels, City of Lethbridge, member sites and more.
50,000 copies distributed annually.
Ad sizes
Non-Member Price
Member Price
3” X 1.5”
$750
$650
7” X 3 1/4”
$2,000
$1700
7” X 7”
$3,950
$3500
1 Listing in events
$180
$115
2 Listings in events
$160 per listing
$100 per listing
3+ Listings in events
$150 per listing
$85 per listing
Icon on Map
$350
$275
1 Listing on back of municipality listing (includes name, email, phone)
$180
$100
Additional Attractions listing (includes name only)
$125
$75
Contract Deadline: March 19th, 2012 Final Proof Deadline: April 2nd, 2012
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VISIT LETHBRIDGE GUIDE The guide most used by tourists visiting Lethbridge with a full package of amenities from local travel and tourist operators.
50,000 copies are distributed annually within Visitor Information Centres, Lethbridge Living Magazine, newcomers to Lethbridge, and more.
Ad size
Width
Height
Non Member Price
Member Price
Back Cover
4.0625”
9”
$2,650
$2,400
Inside Front Cover
4.0625”
9”
$2,450
$2,200
Facing Cover
4.0625”
9”
$2,450
$2,200
Inside Back Cover
4.0625”
9”
$2,450
$2,200
Facing Inside Back Cover
4.0625”
9”
$2,450
$2,200
Full Page
4.0625”
9”
$1,900
$1,750
1/2 Page
3.625”
3.70”
$1,115
$1,000
1/3 Page
3.625”
2.75”
$900
$810
1/6 Page
1.75”
2.75”
$690
$620
Accommodation/ Campground Listing
40 word listing
$360
$200
Service Listing
40 word listing
$360
$200
(name/address/phone)
$125
$100
Restaurant Listing
Contract Deadline: February 10th, 2012 Final Proof Deadline: February 24th, 2012
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LETHBRIDGE MAP Two sided map printed on large tear off pads.
50,000 copies distributed annually at the Visitor Information Centres, Hotels, City of Lethbridge, gas stations, attractions and more. The map is an excellent source of information on Lethbridge events, activities and some little known facts.
Ad size
Non Member Price
Member Price
1 Listing on back*
$180
$105
2 Listings on back*
$160 per listing
$100 per listing
3+ Listings on back*
$150 per listing
$85 per listing
Logo on front of Map
$350
$275
2 sided coupon
$850
$750
2 sided coupon 3” X 4.5”
$1,500
$1,200
Display 3.5” X 2.75”
$1,400
$1,225
7” X 7.5”
$2,500
$2,000
1 Listing on Events Listing**
$180
$115
2 Listing on Events Listing **
$160 per listing
$100 per listing
3+ Listing on Events Listing**
$150 per listing
$85 per listing
*Includes name, address, phone ** Event name, Location, website, date Contract Deadline: March 19th, 2012 Final Proof Deadline: April 2nd, 2012
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HD VIDEO PRODUCTION High quality, high definition video production with the purpose of enhancing both CCTA and client websites. - Increase engagement of your listing on the Chinookcountry.com website - Increase value of your website by embedding/linking to the video - Increase the amount of time users spend on your listing / website - Useful tool for tradeshow demonstrations, either by CCTA or client - Useful sales tool to capture new business - Showcase in lobby or public area for entertainment - Create a more personal connection with your visitors - Create an additional dimension to your advertising mix
5 minute video content, featuring the benefits of your business On-site property tour, interior and exterior if appropriate Interviews with a spokesperson at each key area One promotional DVD copy for your use. Non-Member Price - $2,100 Member Price - $1,500
OR 2 minute video content featuring streamlined coverage of the features and benefits of your property Introductory interview with spokesperson One promotional DVD copy for your use. Non-Member Price - $1,600 Member Price - $1,000 7
CHINOOKCOUNTRY.COM
ADVERTISING
Rotating TOP BANNER 450 pixels Wide X 80 pixels High Non-Member Price: $3000 per year
Member Price: $2400 per year
Prime web real estate is front and centre on all pages of Chinookcountry.com. The headline banner advertisement is the most viewed advertisement on the website.
Static SIDE BANNER 160 pixels Wide X 60 pixels High Non-Member Price: $1800 per year Member Price: $1200 per year Static banner appears on every Chinookcountry.com page except the home page. Your advertisement will be visible as the consumer guides their way through Chinookcountry.com
Top 3 Accommodations Non-Member Price $2100 per year Member Price $1500 per year Would you like to be seen first? Feature your accommodation business in the top three of our accommodations listing. (Subject to availability)
Top 3 Attractions Member Price $1000 per year Non-Member Price $1600 per year Get to the top of the pile. Ensure your business is at the top of our attractions listing. With a Top 3 advertisement, your business will be one of the first three attractions on the Chinookcountry.com attraction page. (Subject to availability)
Web Coupon / Deals Page Non-Member Price $1800 per year Member Price $1200 per year Promote and track your advertising with a coupon on our coupon page. Customers will be able to print your coupon or you can have the coupon linked to your online booking page.
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ONLINE BOOKING ENGINE CCTA is launching an Online Destination Reservation System on February 13, 2012. Tourists and visitors are able to reserve/purchase tourism products and services, such as accommodations, entertainment, food and beverage, and more from that destination in a one stop shop. The Online Destination Reservation System will be located on Chinookcountry.com and is typically a box with a title such as “Book hotels, packages and tickets.” This allows travelers to enter information such as travel dates. The space on the destination website is dedicated to each individual business or organization. The “micro-site” is like a mini website with information, photos, and prices. Chinook Country Tourist Association Online Destination Reservation System Partner Rate Schedule 2012 The following schedules represent the collective costs to participate in the Online Destination Reservation System on Chinookcountry.com. Definitions:
CCTA Member
A business or organization that pays the annual membership fee to belong to Chinook Country Tourist Association, and receives specific benefits as outlined in the annual membership agreement in return.
CCTA Partner
A business or organization that is not a CCTA member, but that participates in CCTA initiatives.
A system available on a tourism destination website that allows Online Destination Reservation System visitors to reserve/purchase tourism products and services (such as accommodations, entertainment, food and beverage, and more) from that destination.
Reservation Widget
The entry point to the Online Destination Reservation System. It typically is a box with a title such as “Book hotels, packages and tickets”, and allows visitors to enter information such as dates of travel.
Microsite
The space on the destination website dedicated to each individual business or organization. The microsite is like a mini-website with photos, information, policies and prices.
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System Access Fees System Development Fees
Member Cost
Partner Cost
Description
Microsite Set-up
$0
$0
Development and set-up of individual microsite on Chinookcountry.com. Free training provided and required.
Personal Reservation Widget (Optional)
$0
$375*
Placement of reservation widget on individual business/organization website. This gives the individual business a reservation system in addition to the system on Chinookcountry.com. * billed annually, plus commisions, see below.
Base Fees on Sales The following fees are only charged if a sale is made using the Online Destination Reservation System.
Fees on Sales of Product
Member Rate
Partner Rate
Description
Processing Fee
2%
2%
Covers costs of processing credit card and debit payments
Hosting Fee
3%
3%
Contributes to costs of secure hosting of reservation system
Marketing Fee
5%
10%
Contributes to promotion of the reservation system
Total
10%
15%
Fee Schedule by Provider Tourism operators will be charged different fees based on category of products and services provided.
Category
Product / Service
Description
Fixed Roof Accommodation
Rental of overnight accommodations, meeting space, and more.
Hotel, Motel, Bed & Base Fees plus $3.50 per Breakfast, Ranch, Cabins, reservation paid by guest Holiday Homes and more. (additional fee only applies if accommodation sold. No additional fee for purchase of other services.)
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Fees
Campground
Rental of space in campground for motorhome, trailer, tent or other self-brought accommodation.
Campground.
Base Fees.
Attraction
Admission to view displays, facility, and to participate in related organized activities.
Museum, Nature Centre, Art Gallery
Base Fees OR Provide admission to CCTA at Group Rate
Entertainment
Purchase of ticket(s) to attend a performance.
Performance of Music, Dance, Theatre, Comedy, Magic, and more.
Base Fees.
Golf
Access to Golf facilities, instruction and retail.
Driving range, golf course, golf lessons, club house facilities (food and beverage, spa, retail, etc.)
Green fees, lessons and retails sales : Base Fees. Memberships / Season Passes: CCTA Members: Base Fees less Marketing Fee Partners: Base Fees
Ski
Access to Ski facilities, instruction and retail.
Ski, Snowboard, retail, rentals, lessons, food and beverage, etc.
Day passes, lessons, rentals and retail: Base Fees. Multi-Day passes / Season passes: CCTA Members: Base Fees less Marketing Fee. Partners : Base Fees.
Guided Activity
Professional guide and activity.
Guided hikes, horseback rides, rafting, and more.
Base Fees
Terms and Conditions
Payment Schedules - Reservations will be paid out, less fees, to operators as follows: Gross Sales $1 - $499 $500 - $1,000 $1,000 +
Payment Frequency End of each month Every two weeks Weekly
Microsite agreements are ongoing. Termination can be done at any time with 30 days confirmed notice. Rate charges are subject to change. 60 days notice will be given for any possible future rate changes.
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Ad Guidelines InDesign - Save file as InDesign document, version CS5 - Ensure that no font styles have been applied using the “measurement palette” - If using a graphic in your InDesign document, include the graphic file - Include all fonts (both screen and printer portions), InDesign files and associated graphics Adobe Illustrator (up to and including CS5) - Convert test to outline or embed fonts in file - Save file in “.ai” or “eps” format - If using an imported graphic in your illustrator document, include the graphic file. - Verify document resolution (300 dpi minimum) Adobe Photoshop (up to and including CS5) - Flatten artwork and save file in CMYK as a “.tif” format - Verify document resolution (300 dpi minimum) - Layered .psd files will not be accepted Adobe Acrobat (up to and including version 9) - Save with file extension “pdf” - Submit artwork in CMYK - Verify document resolution (300 dpi minimum) File Extensions - Export file in “.ai” or “.eps” or “.tif” format or save as “.pdf” file Scans - Scan line art (i.e. drawing) at 600 dpi minimum and photographers at 300 dpi minimum - When submitting artwork for scanning (logos, drawings, photographs), ensure the artwork is crisp (not pixilated), clean and of a reasonable size for scanning. Digital Photography - Take digital photos at the highest resolution possible. We require at least 6 Megapixels. However if the camera does not have 6 MP resolution shoot as high as possible and submit photos to determine if there is enough resolution to produce high quality imaging. File Formats NOT Accepted Corel Draw Microsoft Publisher Excel Microsoft Office Documents Power Point Artwork at a resolution lower than 300 dpi Quick Reference Guide - Photographs and scans – minimum resolution of 300 dpi - Line art – minimum resolution of 600 dpi - All artwork (photographs, scans and line drawings) need to be converted to CMYK - All imported artwork and fonts must be included with the files - Add file extensions to all graphic files - Add 1/4” bleed to all sides of full page and double page spreads Note to Advertiser - Adobe Acrobat (.pdf files) cannot be manipulated, changed, or resized by our graphics department - When submitting artwork for scanning (logos, drawings, photographs), ensure the artwork is crisp (not pixilated), clean and of a reasonable size for scanning - Supplied Files (ads created by other sources) cannot be manipulated, changed or resized by our graphics department. Doing so may jeopardize print quality and result in poor quality advertising - The colour in ads may not appear as exactly as represented on the proofs. An “exact” colour match cannot be obtained. The Publisher is not held liable for any inconsistency in colour and all print advertising.
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