ADVANCED MIXOLOGY
DRINK WELL
“We designed
this product with bartenders in mind, as they value efficiency, knowledge, and leadership.” -DRAGOS AXINTE, CEO OF NOVO FOGO
POSITIVELY BRAZIL Bartenders Embrace an Agricultural Spirit
By Joseph Luparello
With nearly 500 years of tradition and history as Brazil’s national spirit, the cachaça category has developed into a hugely diverse constellation of producers throughout the country. Novo Fogo Cachaça is the ecologically sound, award-winning spirit handcrafted in small batches at the company’s carbon negative, zero-waste distillery. Novo Fogo produces USDA-certified 100% organic cachaças at its distillery in the small town of Morretes and is one of the true passionate advocates for sustainable practices in the spirits industry. The distillery and sugarcane fields are situated in the heart of the largest protected patch of Brazil’s Atlantic Forest, where the coastal mountains meet the ocean. Novo Fogo distills fresh sugarcane juice
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into rum’s older cousin using methods that exercise environmental and human sustainability first and foremost. “Cachaça is an agricultural spirit in that it is produced from the juice of an unprocessed plant,” says Dragos Axinte, CEO of Novo Fogo Cachaça. When you taste cachaça, you’ll experience flavors that emanate from the place where the sugarcane was cultivated, without any additives or cooking or alteration. It tastes raw and alive, like other plant-based spirits (e.g., agave spirits, unaged brandies like pisco and singani, or eaux de vie). And for bartenders who care about beverage production as a matter of sustainability, the farming and cultivation methods for sugarcane make a big impact for the earth and on the final distillate.”
