ADVANCED MIXOLOGY
WINE KNOW-HOW
PROSECCO ROSÉ DOC B A RT E N D E R ’ S G U I D E T O
with LU NA N U DA
By Jill Dutton | Photos courtesy of Curate & Co. According to the IWSR, still rosé wine volume in the United States has increased by 118% over the past few years. Likewise, sales of sparkling wines are up compared to years past; year-to-date, sparkling wine holds 22% of wine share on e-commerce, which outpaces previous years. Prosecco Rosé DOC is a new designation that combines these two hot categories. Being under the DOC (Denominazione di Origine Controllata) means that the wine must come from a specific area with specific standards for quality. The designation controls Prosecco Rosé as a name, meaning that sparkling rosés from other areas cannot use the name
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Prosecco Rosé. Prosecco Rosé is made only in Italy in specific regions per the DOC designation. “Prosecco has passed Champagne as the best-selling sparkling wine in the world, and Prosecco Rosé is a great opportunity to capitalize on the success of Prosecco while adding something new and exciting to your menu,” explains John Dunn, Vice President of Marketing and Operations for Luna Nuda in the United States. “Prosecco has helped take sparkling wine from an occasion-driven beverage to everyday enjoyment. Prosecco Rosé will only strengthen that enjoyment with its limitless food pairings and approachable palate.”