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THE TRUE SPIRIT OF HOSPITALITY
Diageo, who has already donated $500k to the USBG, will donate $1 for each cocktail image shared with the hashtag #TipsFromHome.
videos featuring their julep recipes, which fans can duplicate while also tipping the mixologists. Four Roses will add to its USBG donations by matching each tip, all of which will be split evenly among the mixologists.
NEFT Vodka hosts a weekly Facebook Live Streaming show to help raise financial support and awareness for out of work bartenders with view donations going to a dedicated GoFundMe page and matched dollar-for-dollar, up to $10,000 each week by NEFT. Four Roses has Kentucky on its mind with its Rose Julep Virtual Challenge that dually celebrates Derby Day and supports mixologists. Bartenders can submit
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CHILLED MAGAZINE
BUT IT’S NOT JUST BARTENDERS RECEIVING HELP. Tito’s Vodka pledged $2 million to a variety of organizations. Luxco, the parent company of brands such as Everclear, donated $100k to the Center for Disaster Philanthropy COVID-19 Response Fund. Part of the Brown-Forman $1 million donation includes matching dollarfor-dollar contributions to the
Restaurant Workers’ Community Foundation. Moët Hennessy USA and a host of brands have joined with Guy Fieri and The National Restaurant Association Educational Foundation in creating the Restaurant Employee Relief Fund. In the end, Campari America summed up the collective effort eloquently: “We’ll get through this, and we’ll help our partners get through this so that once we’re on the other side, we can be sure our favorite local establishments are still there.”