MIX IT UP
THAT’S THE SPIRIT
Photos by Kirill Umrikhin
#CHOOSEADVENTURE
B
orn from the spirit of exploration, Mamont Vodka may be made in Siberia, but its origins date back to an expedition in Antarctica, where a stranded group of explorers had time to plan their next trip to icy Russia. The rare discovery of a whole mammoth led to the founding of Mamont, a premium brand made from pure glacier water and locally grown Siberian wheat. Every year, the company hosts the Mamont Cup, an invitation-only trip to the planet’s unexplored corners. And no place on Earth is more remote than this year’s destination: Antarctica. Lidia Ovsyannikova, senior global brand manager for Mamont Vodka, says, “The Mamont Cup’s mission is to reveal the beauty of the remote and untouched regions in the world to the general public.” Bloggers, photographers, and videographers are invited on the trip to showcase the beauty of the natural world. In years past, destinations have included the North Pole and the Shantar Islands.
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CHILLED MAGAZINE
THE MAMONT CUP
Only accessible during the summer, Antarctica is a magnet for scientists as well as adventurers in search of the last unspoiled reaches of the planet. This year, well-known Russian photojournalist Kirill Umrikhin joined the expedition. Umrikhin was fascinated by his visit to what he called an “icy desert,” a continent that is starkly beautiful, but also dangerous and required experts to safely escort the group. While there, the group snowshoed, skied, and snowmobiled across vast glaciers and frozen tundra, while Umrihkin documented the trip with his stunning photography. Mamont’s motto is #chooseadventure, and for Umrikhin, the journey to this remote land was indeed an unforgettable adventure. “It was a trip that I will remember for the rest of my life,” he says. The 2019 destination has not yet been announced, but it will no doubt be yet another magnificent destination far off the beaten path.