“G-Eazy is from Oakland and went to school in New Orleans, where he graduated with a business degree. He is extremely bright and sharp, which really impressed me,” stated Beckerman. “What’s amazing about my partnership with G is that he gets it. He integrates it into his lifestyle on and off stage.”
Featured Cocktail
In fact, G-Eazy was heavily involved in the development of Stillhouse Black Bourbon, working closely with Beckerman on every aspect of the bourbon from its taste and finish to its package and cap design. “We literally went through 25 rounds to perfect the weight of the solid steel cap. We wanted it to be perfect, and we believe it is!” said Beckerman. The relationship between Stillhouse and G-Eazy works both ways. “As hard as I work to enhance Stillhouse and the brand, they’re right there beside me doing whatever they can to push me to the next level as well,” explained G-Eazy. “I’m really excited we’ve tied Stillhouse into The Beautiful & Damned tour. It gives us a chance to show the fans what Stillhouse stands for.”
BLACK CHERRY BOMB INGREDIENTS
2 oz. Stillhouse Black Bourbon 1 oz. Stillhouse Spiced Cherry Whiskey (Beverage Industry Best New Product of 2017) 2-3 dashes Angostura Bitters PREPARATION
Combine all ingredients in a rocks glass with ice and stir. Also makes a great shot.
The message is undeniably clear: Stillhouse is an Unbreakable Spirit.
Photos by Will Nichols
Brad Beckerman and G-Eazy Photo by Grady Brannan
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CHILLED MAGAZINE
Photo by Jordan Hefler
Photo by Jeff Cote