Mercedes-Benz Fashion Week Berlin will transform to MBFW. The new show format, which is being developed and implemented by the creative and production agency Nowadays, will be held for the first time in January at the E-Werk in Berlin Mitte. The location with its raw industrial look offers optimal conditions for high quality fashion shows in a central location. The MBFW focuses on a few, but attractively staged performances. There will be up to ten designer shows per season for two to three days in January and July 2018. Above all, the brand's strong focus is on promoting young designers who are already writing international successes in the past, especially in Berlin. So next season is planned again to present together with ELLE the show of an international young designer from the German-speaking countries. On July 4, - 6, 2018, The only German fashion event of international renown takes place every January and July in Berlin. The exciting mix of young talents and established fashion greats as well as the large number of German designers lend the event its own profile and inspire a worldwide audience.
March / April 2018
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.