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Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

“FINDING THE SERVICE DESIGN”

The Service Design Exhibition & Workshop in London 2013

28.05.2013


WHAT & WHEN

Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

WHAT TITLE “FINDING THE SERVICE DESIGN”

The Service Design Exhibition & Workshop in London 2013

Aims: 1. Give information of service design for people interested in service design 2. Promote service design for people who are interested in service design 3. Practise service design for more understanding 4. Connect people between service design companies and students Event contents : 1. Introduction of Service Design 2. Service Designer Talks 3. Service Design Workshop Budgets : £3-5K for venue, fabrication and installation of the exhibition, printed materials

WHEN Duration (Project Management) : 31st May-30th August 2013 (3 Months) Opening Date : 31st August-1st September 2013 (2 Days on Weekend, the exhibition showcases on Saturday and a workshop on Sunday) Time : 9.00 - 18.00


WHO (TARGET)

Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

WHO (TARGET) 100 Attendees : 1. Students 2. Service Design Students 3. People are interested in Service Design 4. Service Design Companies

Stakeholders : 1. Project managers 2. Service Design Companies (Talking & 2 Case studies each company) 1.1 Livework 1.2 Sidekick 1.3 IDEO 3. Service Design Schools (2 Case studies) 2.1 Teachers 2.2 Students 2.3 School equipments 4. Owner’s venue 5. Restaurants

6. Designer Agencies 7. Employees of Service Design Companies

W + K LDN


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

OUR TEAM

Project Managers

Kieng

Advertising Manager

Junior project Manager

Jasmine

Venue Manager

Event Manager

Assitant

Assitant Mary Promotion

Linda

Mark Catering, Tickets & Security

Face book

Twitter

Lucus

Venue , Transportation

Exhitbition, Talk & Workshop

Ev ent b rit e

EAT

- Design Agency - School

Amanda

Ling

TFL

EAT

- Restaurant - Tesco

- Venue - Car parking Company

Stakeholder

- Service Design Company - School - Tesco


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

CASE STUDIES Service Design Companies : Streetcar Technology & Mobility

Jointly Social & Healthcare

NHS Innovation & Improvement Institute : MS Service Healthcare

Givr Social & Charity


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

CASE STUDIES Service Design Companies : HyundaiCard Branding Identity

Electronic and Environment Waste Waste

Green Strategy & Environmantal Data Visualization For General Service Admininstration Environment

Sing City Technology & Environment


DESIGN AGENCY

Design Agency

W + K LDN They create strong, provocative relationships between good companies and their customers. Wieden + Kennedy London is part of one of the largest independent, creatively-led global agency networks. The London office was founded in 1998 and now have a team of over 150 smart, lovely, hard-working people.

Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900


WHERE WHERE Reason to choose : 1. Venue should be related to our exhibition & workshop 2. Indoor and Outdoor space (Flexible plan) 3. Capacity 4. Price 5. Public transport (Location) 6. Available Date Location Options : 1. Sommerset House (ÂŁ15,000 per day) 2. Saatchi gallery (Max. 25 people) 3. Hayward gallery 4. LCC 5. Google Campus Cost=free Capacity=110 people on ground floor 6. Design Museum (no response)

Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900


WHERE GOOGLE CAMPUS Creat the event

Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

EXHIBITION PLAN (DESIGNER TALK&RECEPTION) Projector screen Outdoor space

Stage

1

Exhibition table (Prototyping) Imac

Food table

1

Refreshment table

Poster Displays

2

2 4 Workshop Space

4

3

Storage room

3 Disabled WC Women WC Men WC

Shower rooms

Reception up

Entry


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

EXHIBITION PLAN (SHOWCASES) Projector screen Outdoor space

Stage

1

Exhibition table (Prototyping) Imac

Food table

1

Refreshment table

Poster Displays

2

2 4 Workshop Space

4

3

Storage room

3 Disabled WC Women WC Men WC

Shower rooms

Reception up

Entry


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

EXHIBITION PLAN (WORKSHOP)

Projector screen Workshop Presentation

Outdoor space

Stage

1

Exhibition table (Prototyping) Imac

Food table

1

Refreshment table

Poster Displays

2

2 Brainstorm space 4 Workshop Space

4

3

Storage room

3 Disabled WC Women WC Men WC

Shower rooms

Reception up

Entry


TIME TABLE

Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

EVENT SCHEDULES

Saturday, 31st August 2013 :

Sunday, 1st September 2013 :

9.00 - Register & Get a booklet 9.30 - Attendants sit on chairs (that has colorful post-its) 10.00 - Start the event - Introduce what exhibition is - Introduce what service design companies are in the event - Explain time table of the event - Brief workshop information on Sunday 11.00 - Separate people into small groups (10 people/ 1 group, All 10 groups) - Introduce myself time 11.30 - 1st The Service Designer Talk (Livework) 12.30 - Q&A

9.00 - Register 9.30 - Start the Workshop - Brief the question 10.00 - Find materials for prototyping (Material provided on a cetral table) 10.30 - Team working 13.00 - Lunch 14.00 - Team working 16.00 - Presentation (10 minutes for each group) - Drinks & Snacks

13.00 - Lunch time 16.50 - Break time 14.00 - 2nd The Service Designer Talk (Sidework) 15.00 - Q&A 15.30 - Break time 16.00 - 3rd The Service Designer Talk (IDEO) 17.00 - Q&A 17.30 - Explain and give more detail of workshop - Drinks & Snacks - Every teams plan their strategies 18.00 - Finish

17.00 - Presentation 17.50 - Summarise the exhibition & workshop - Deliver a feed back form 18.00 - Finish


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

JOURNEY MAP See the poster July 8th 2013 F in din g the S ervic e De sign

Check the info on Facebook/Twitter

Buy the ticket Event brite

Seperate the group 11:00 a.m.

Walk around the exhibition for 30 mins

Register Aug. 31th 2013 9:00 a.m. CAMPUS

Design Talk 1 11:30 a.m.

Catering 13:00 p.m.

S erv ice Design

Design Talk 2 14:00 p.m. Cas e s t u dy

Design Talk 3 16:00 p.m.

Walk around the exhibition 17:30 p.m.

18:00 p.m.

Case stud y 3

HOME


BUDGET ESTIMATE 1

Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

Venue :

Exhibition :

Infornation & Promotion :

(Google Campus) free

1. Poster Printings (Case Studies) A1 - (£20) x24 (6posters for each companies & school )

1. Posters (Advertising at public areas & schools) A2 - (£12) x100 ( Post it on public area )

2. 4 Imac Screens (Borrow from LCC) = free 3. Showcase Tables (Google Campus will provide) = free 4. Sound equipments (Microphones, Londspeakers) (Google Campus will provide) = free 5. Talk Stage, Projector and Projector Screen (Google Campus will provide) = free 6. Tables & Chairs (Google Campus will provide) = free

2. Evenbrite ( For ticket sale) = free 3. Facebook = free 4. Twitter = free 5. Flyers (Advertising at public areas schools) A4 - (£0.50) x1000 ( 3posters for each companies & school ) 6. Direction Signages (Put between public transportations and the venue)

A3 - (£1) X 20

OUR BUDGET £30005000

Total = £1720

All = £2400

7. Small Booklets by Design agency A5 - (£2) x100

Total = £0

Total = £680


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

BUDGET ESTIMATE 2 Catering (For 100 Guests & 30 Staffs) :

Workshop Equipments :

Service Designer Talks :

1. Food (Sandwiches) Sandwich Options : Tesco ( £ 3 x per person) EAT ( £ 4.25 x per person) PRET A Manger ( £ 3 x per person)

1. Sketch Papers A1 ( £ 10) x4 = £40

1. Talks 3 Talks x

2. Drink (Tesco) Coke 2 liter - ( £ 2 ) x 10 Water 2 liter - ( £ 1.5/2 ) x 8 Tea bag 250g - ( £ 3 ) x 2 Coffee 200g - ( £ 5 ) x 2 Sugar 500g - ( £ 1 ) x 1 Milk 2.42L - ( £ 1.29 ) x 2 Plastic cup 100pec - ( £ 2 ) x 2 Napkin 100pec - ( £ 0.5 ) x 4 Paper plate 22cmx50pec - ( £ 1 ) x 4 Red wine 75cl - ( £ 5~10 ) x 4 White wine 75cl - ( £ 5~10 ) x 4 Champagne 75cl - ( £ 15~20 ) x 4 Beer 500cc 12pec - ( £ 5~10 ) x 5

Total = £600

2. Stationaries = £150 3. LEGOs = £100 4. Clays = £50 5. Toys = £50 6. Glues = £5 7. Tapes = £10 8. Post-its

(£4) x11 = £44 9. Blutacks

(£1) x10 = £10

Total = £459

Design Agency :


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

BUDGET ESTIMATE 2 Finding the ticket price

Catering (For 100 Guests & 30 Staffs) :

Total = £600

Workshop Equipments :

Total = £459

Service Designer Talks :

Design Agency :

All :

100 (people) = 1 Ticket price


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

WORK BREAKDOWN STRUCTURE

WBS SERVICE DESIGN EXHITION & WORKSHOP

(Level 1) (Level2)

VENUE&FACILITIES Venue selection (price, location, capacity)

CATERING Food Tesco Eat

Toilets First Aid room Music Tables Chairs Exhibition Space Post-it Electricity

TALK

SECURITY

Latops Projector& Projector screen Microphone

Drinks- Tesco

Loundspeaker

Snacks-Tesco

Stage

Food Table

Light

Bins

Invitation Letter (Email)

TRANSPORTATION

Reception Desk Check list Badges (Identity Cards)

PROMOTION

TICKET

EXHIBITION DISPLAY

WORKSHOP

4 Imacs (2 Case studies/ Imac)

Papers

Facebook

Stationaries (Markers, Showcase Tables Pens, color pencil,)

Twitter

Poster Displays

LEGO

Invitation Emails Service Design Schools

Pins, Blutack (Wall mounted equipment)

Clays

Required Space from Designer Companies

Glues

Map for direction

Posters

Map for car parking (find&contact)

Website

Service Design Comapanies

Toys

Tapes Post-its


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

RISK LOG 1 PRE-RISKS

Description The problem of online-tickets (Ex. people can not register or pay the money)

Date 01/07/13 to 21/08/13

The advertising is not promoted on the date 05/07/13 when we set up

Likelihood Impact

unlikely

likely

High

High

Countermeasure

Contingency

- Use other website to sell the tickets

- Update Facebook & Twitter about the tickets everyday

- Remind the date - Always update info. - Have the proving before the date

- Have more meetings with our staffs for communicating the design situation


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

RISK LOG 2 ON THE DATE RISKS

Description Weather might cause speaker & attendees coming late

Date

31/08/13

Time

Morning

Likelihood Impact

Unlikely

Facilities of venue have problems (ex. eletricity, light, sound, etc..)

31/08/13

Morning

Unlikely

The food supplier cannot deliver on time

31/08/13 and 01/09/13

Morning

Likely

Some people who don’t have the ticket want to join our event

31/08/13

Morning

likely

Low

Very high

High

Low

Countermeasure

Contingency

- Reduce the lunch/ - Make the time table is break time to make the more flexible afternoon schedule as usual

- Prepare the back-up equipments - Prepare the IT employee’s phone number

- Change the indoor activities to the outdoor - Swap the activities

- Call another food supplier

- Sent our employees to take the food directly

- Have 10 tickets for them

- Notice the staff who is at the reception desk, we providing the spare tickets


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

RISK LOG 3 ON THE DATE RISKS

Description Not enough car parkings for attendants

Attendants might take their children to the campus

Quality & Quantity of food are not good and enough

Attendees affect by severe disease

Date

Time

31/08/13

Morning

31/08/13 and 01/09/13

31/08/13

31/08/13 and 01/09/13

Morning

Lunch

Whole day

Likelihood Impact Likely

Unlikely

likely

Unlikely

Countermeasure

Contingency

Low

- Have another car parking location

- Let the staffs send the postcode of back-up parking to the attandees

Medium

- Prepare the toys, cartoons, books and snacks

- Have a staff to control & monitor children - Control the children space

- Cooperate the restaurant that has standard & quantity - Find an alternative restaurant located nearby the venue

- Check & ask for ordering before opening day - Order snacks - Check the number of attandants

Low

High

- Save the ambulance - Make sure that we have number in each male staff who might staff’s phone have ability to carry patients to suitable place


Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900

RISK LOG 4 POST RISKS

Description

Date

Time

Facilities in campus might be stolen or damaged by someone

31/08/13 and 01/09/13

Evening

Likelihood Impact

likely

High

Countermeasure

- Check the campus have monitor

Contingency

- Have staffs monitor on the attandees


BIBLIOGRAPHY -Lock, D. 2007 Project Management, Aldershot: Grower -http://www.campuslondon.com -http://www.lcc.arts.ac.uk -http://www.somersethouse.org.uk -http://www.saatchi-gallery.co.uk -http://designmuseum.org -http://www.ideo.com/uk/ -http://www.sidekickstudios.net -http://www.livework.co.uk -http://www.tesco.com -http://www.eat.co.uk -http://www.pret.co.uk -http://www.smartsheet.com

Service Design Project Management, MDes Service Design Innovation 2013 Jasmine Yuan, YUA12367730 Ponlawat Pootai, POO12373900


Project management