Insidethis edition
Feature
Crime, competition
or collaboration:
what's your move?
Isthe businessworld?sreputation for greed and victoryat all costsreallyfair?Dive into the reality of the driversbehind businesssuccess.
News
UKborrowing costs hit highest level since banking crisis. Economist explains all
Regional: National report shows strong economic performance in Warrington
Freddie Ljungberg joins NIBEas brand ambassador
Safeguard Equipment and Horizon announce strategic partnership
Regional: UK transition to heat pumps "not enough"
Focus
Future-proof your sales strategy for 2025
Three surprising way AI benefits your business and the long-term cost if you're not
The reality of compressed hours: a turning point for UKworkplaces?
Document management company shares cyber predictions for 2025
Seven tips for every new contractor
Expert launches survey to show how different generations talk to each other
Entrepreneurs need to be protected from burnout too
UK borrowing costs hit highest level since banking crisis Economist explains all
UK borrowing costs have risen rapidly to their highest level since the banking crisis of 2007-08, with implications for the government?s tax and spending plans Yields on gilts, as UK government bonds are called, have been rising ? and these yields are effectively the level of interest that the government pays on its borrowing.
The yield on ten-year debt hit 4 82%, the highest since 2008 And the yield on 30-year gilts rose to 5 383%on January 8, which is the highest for 27 years
Yields rise when the price of bonds fall, so an increase in yields is another way of saying that the price of bonds has fallen
But why has this happened?
It?s because of supply and demand In general, when supply increases, buyers normally face lower prices. So, higher government borrowing has increased the supply of government debt, which means that the price of bonds falls Since yields are inversely related to price, yields rise ? pushing up the cost that the government has to pay to borrow
The supply of government debt has been rising, particularly since the budget on October 30 That was when chancellor Rachel Reeves set out a significant amount of borrowing as well as tax increases in order to invest in stimulating growth and balance the books over the course of the parliament
Government borrowing will reach 4 5%of GDPin this fiscal year This is known as the budget deficit And that?s going to increase the overall amount of government debt, which is now lose to 100%of GDP
But it?s worth mentioning that the cost of borrowing has increased for other major economies too, since they face similar levels of public debt. Both the USand France are expected to run budget deficits bigger than the UK?s 4 5% For the US, analysts expect the deficit to be around 7%of GDP
The French government?s budget deficit is planned to be around 5% to 5 5%of GDP
As a result, the yield on ten-year USTreasuries has risen to 4 7%, which is just below the level for
the UK Bond investors are expecting more borrowing from the incoming Trump administration, which has pushed up borrowing costs from 3.6%in September before the presidential election France has struggled to pass its budget measures and has seen its borrowing cost rise to the level of Greece (3 2%), a country that was rescued during the euro crisis.
Bond investors also look at interest rates and inflation to determine how much they charge to lend to the country For example, if inflation is expected to be high, then they would want a higher rate to lend in order to ensure they received their money back plus interest In other words, if inflation is 3%, then they would lend at above 3%in order to make a real return
UK inflation had slowed to its 2%target in May and June of last year, but it had risen to 2 6%in the latest figures released in December This was perhaps not surprising, but bond investors are looking ahead to what might cause higher inflation and therefore interest rates to remain higher for longer in 2025
The UK is an open economy that imports energy, so it is subject to changes in global
energy prices. As such, bond investors are concerned about another commodity price spike as tensions in the Middle East continue
Also, the incoming Trump administration is expected to impose tariffs, extend tax cuts and increase government borrowing The UScould face higher inflation, which means that the Federal Reserve (the US central bank) may keep rates higher for longer
Since the USaffects global prices and sets global borrowing costs in numerous respects, bond markets are expecting that other central banks, including the Bank of England, may also slow their pace of rate cuts It means that borrowing costs would be higher for longer, which are reflected in higher bond yields
What does it mean for the UK budget?
If more money is spent on
repaying debt, then the chancellor has less to spend on public services as set out in her October budget In 2023-24
more than 8%of government spending went on servicing its debt
So if debt interest payments increase, Reeves may need to raise taxes further to balance the books in accordance with her fiscal rules ? which state that she won? t borrow to pay for day-to-day spending Higher taxes might dampen economic growth, which also makes the UK less attractive to international investors
Chancellor Rachel Reeves is banking on economic growth, but higher borrowing costs could put her plans in jeopardy.
The government already spends more than £100 billion a year on debt interest payments This is because about a quarter of UK gilts are linked to inflation, which means that interest payments increase if
inflation rises.
Because inflation has been high for the past few years, the government has had to spend more on debt interest payments. When the UK first issued index-linked gilts in 1981, this was the risk associated with guaranteeing that bond investors receive a real return
With about one-quarter of gilts linked to inflation, the UK has the highest proportion of any large economy
This is more than double the amount of Italy, which has 12% of its debt linked to inflation
The increase in borrowing costs is not specific to the UK But there are reasons that bond investors are concerned about the UK and that?s why borrowing costs have risen recently. All eyes will now be on Reeves to see whether spending cuts or tax rises are on her agenda as she tries to balance the books
Linda Yueh Fellow in Economics/ Adjunct Professor of Economics, University of Oxford
Regional National report shows strong economic performance in Warrington
Anew report has found that Warrington?s economy remains resilient and continues to outperform other major towns and cities in several key areas
Cities Outlook is the annual health-check on the UK?s 63 largest economies. The 2025 report has found London and the Greater South East is significantly outperforming the rest of the country in terms of highest wages, with action needed from the government to close regional divides.
However, Warrington is one of the places bucking this trend, as one of just seven UK towns or cities outside London and the Greater South East that has salaries above the national average ? alongside Leeds, Derby, Swindon, Bristol, Aberdeen and Edinburgh
Meanwhile, Warrington?s business sector continues to perform well, with the report placing the town at 8th in the country for the number of businesses per 10,000 people
Similar success comes in the number of new economy firms (companies that are at the forefront of technological innovation and driving economic growth) with
Warrington 8th in the UKin this area.
Warrington?s housing sector is also performing strongly, with the town placed at 3rd in the UKfor housing stock growth
Warrington Borough Council Leader, Cllr Hans Mundry, said: ?The latest analysis from Centre for Cities is good news for Warrington and shows that our economy continues to perform well at a regional and national level.
?These positive indicators are testament to the great strides we are taking in terms of higher wages, business resilience, the establishment of companies that are leading the way in innovation and new homes being built in every part of Warrington
?It?s great to see the investment decisions the council has taken over the years continuing to pay off. It bodes well for our ongoing work to create a successful, prosperous future for our borough?
The Cities Outlook report is produced by Centre for Cities, the leading think tank dedicated to improving the economies of the UK's largest cities and towns
Cr im e, c o m p et it io n
o r c o llab o rat io n :
W h at 's y o ur m o v e?
Isthe businessworld?sreputation for greed and victoryat all costs reallyfair?In thisedition, Craig Sergeant of Advance Copydivesinto some of the more positive driversbehind success.
It was set to be the perfect crime.
In 2006, Joya Williams, a secretary at Coca Cola?s global HQin Atlanta, hatched a plan
Stashed inside her brown Armani handbag were classified documents and a vial of a top secret new product ? one that nobody outside of the soft drinks giant?s five most senior directors even knew existed Williams?scheme?
Sell the stolen trade secrets to Coca Cola?s sworn enemy and biggest competitor, Pepsi Her price?
Acool $15 million
Now, you might think that Pepsi would have
been overjoyed at this valuable information landing in their lap for such a relatively paltry sum
By having the inside scoop on their rival?s plans, think of the advantage they would get in the famed Cola Wars.
But Williams had made a disastrous miscalculation
On receiving an anonymised letter offering the secret goods, Pepsi immediately informed Coca Cola, who then got the FBI involved
And when Williams finally handed her stolen vial to an FBI agent who was posing
"Competition can be fierce, but it must always be fair and legal"
DaveDeCecco,Pepsi
as a Pepsi rep, she was arrested and later sentenced to eight years behind bars
Asolicitor working on the case described Pepsi?s behaviour as, ?Good corporate citizenship leading to a successful prosecution"
Pepsi exec Dave DeCecco added, "Competition can be fierce, but it must always be fair and legal."
Surprise
It may come as a huge shock to discover that such long-standing adversaries could work so well together. But that?s the point:
Business isn? t just competition It?s cooperation and collaboration
Of course, most business collaboration doesn? t involve overcoming Hollywood-esque corporate spying, subterfuge and multimillion dollar ransoms (as exciting as that sounds). But collaboration is important to every business for one simple reason:
Growth
As the famous phrase goes, no man is an island, and the same applies in the business world So, from day one, it?s important to find the right collaborators
For example, would the high street look the same today if Michael Marks hadn? t met Thomas Spencer?Or what would multinationals be if William Procter didn? t
know James Gamble?And let?s not even get started with Saturday nights if Ant had never met Dec
But it?s more than finding the right people to work with in your business. It also means finding trusted external partners, such as logistics companies, software vendors, and so on
And those relationships often stem from one of the most crucial aspects of running a business: networking
Pipeline
Over the life cycle of any organisation, suppliers, staff and customers all come and go, so you always need to create a steady
stream of prospective collaborators by expanding your network
Most partnerships tend to be between organisations with shared or complementary goals and values. Teaming up often comes down to the basics of common decency, like honesty, transparency and reciprocation ? a far cry from the cutthroat reputation businesses have.
And sometimes, the most fruitful partnerships come from unexpected places Because who could have predicted that fast-fashion outlet Primark would have ever teamed up with lukewarm-pasty-pushers Greggs for a limited edition clothing range? Not only that, but it would also be a massive success, selling out in record time?
All types of collaborations are out there You just need to find each other
Networks
There are many ways a brilliant business relationship can blossom
It could be through a recommendation, word of mouth, advertising, positive online reviews and more
But nothing beats meeting people in person, making eye contact and connecting on a human level. So where can this happen?
One of the most cost-efficient, convenient and enjoyable ways is through business clubs and networking events
Business clubs do the hard work for you by bringing together like-minded people who can help your organisation grow The best ones, such as Regent Business Club, offer a wide range of services ? both online and in person ? and give you easy access to people in lots of different industries.
At their networking events, you get to hear insights, advice and the enthralling histories of some of the business world?s biggest successes, which you can learn from and put into practice at your own company
And not forgetting that the events are the perfect opportunity to meet people, share stories and build long-standing bonds that can help you grow your business.
Remember, networking, collaboration and focusing on business growth often means
playing the long game Yet business clubs, online platforms and networking events can help make the game move much quicker ? and for less.
Opportunity
Such long-term thinking is something that Pepsi and Coca Cola have always understood perfectly In their case, they collaborate indirectly Their joint dominance in the market edges out smaller challengers while they spur each other on to innovate.
It?s a complex relationship, but Pepsi and Coke need each other
And that?s something that the wannabe-master-criminal Joya Williams didn? t realise, which meant that despite her heist, she failed in finding her shortcut to quick riches
Instead, the business world was the winner Pepsi boosted its reputation by acting with integrity, and Coca Cola saved its trade secrets
Of course, that?s not to say that you now need to work closely with your biggest competitor and challenger.
But it does show us how great collaboration can happen in the most unusual ways
You just need to keep your eyes open for the right opportunity. The good news?
Regent Business Club helps bring them right to you
Fut ur e- pr oof your sal es
st r at egy f or 2025
Picture this: it is a brand new year, and your sales strategy is not just keeping up with the competition ? it is setting the pace. Your team anticipates customer needs before they?re even voiced, adapts seamlessly to shifting consumer values, and leverages cutting-edge technology without losing the human touch. It is not science fiction; it is the new reality for businesses ready to embrace change and stay ahead in a rapidly evolving world
In 2025, the stakes have never been higher. Consumer behaviors are shifting, technological advancements are accelerating, and the market landscape is more competitive than ever The question is: will your business adapt, innovate, and thrive ? or risk being left behind?
At Credico, we are here to help you prepare for what?s next by exploring the trends
reshaping the sales industry, the challenges on the horizon, and the strategies you need to future-proof your sales approach
Overview of the sales industry in 2025
In early 2025, the sales environment will be virtually unrecognisable from even five years prior Today?s customers demand more transparency, personalisation, and value alignment than ever before.
Research shows that many buying decisions are now influenced by a company?s sustainability and empathy As we negotiate these transformative years, businesses that fail to adapt risk becoming obsolete
Emerging business challenges
Evolving consumer values
In 2025, consumers will not only prioritise but also seek out brands that fit in with their personal values. Ethical consumerism,
once a niche, will dominate mainstream buying habits
Customers will seek transparency not only in product origins but also in sales practices With this in mind, the question is how can your sales strategy communicate authenticity and trustworthiness?
Additionally, sustainability and diversity will no longer be optional but expected
Businesses must embed these principles into their operations to resonate with a socially conscious audience
The tech overload
The rapid expansion of sales technologies is both an opportunity and a challenge. With thousands of tools available, from CRMs to predictive analytics platforms, how do
businesses avoid ?tech fatigue?" The key lies in striking a balance ? using automation to enhance efficiency while preserving the irreplaceable human touch that creates loyalty and connection
The rise of niche markets
Micro-segmentation and personalised marketing will rule the day Niche markets offer unparalleled opportunities for targeted engagement, but tapping into them requires adaptability and cultural intelligence Is your team equipped to embrace hyper-personalisation?
Leverage predictive AI and machine learning
There is no doubt AI has proven to be a
transformative tool.
Predictive AI can analyse data trends to forecast customer needs and streamline decision-making. Sales teams equipped with these insights can create tailored pitches, enhancing both conversion rates and customer satisfaction.
Build resilient partnerships
Collaboration will be critical. Outsourcing certain sales functions to experts allows businesses to scale without overburdening internal teams. Strategic partnerships can also provide access to resources and insights that might otherwise remain untapped.
The sales process must integrate cutting-edge digital tools while maintaining meaningful personal interactions. Customers crave convenience but value the human connection ? finding the sweet spot between the two will be essential for long-term success
Looking beyond 2025
While future-proofing may sound like a lofty goal, it is not a one-time project Continuous evaluation and reinvention will be
necessary as customer expectations and market dynamics evolve Staying adaptable ensures your sales strategy remains relevant no matter the challenge In 2025, one thing is clear: the businesses that succeed will not just predict the future? they will shape it Are you ready to lead the charge or risk getting left behind?The time to act is now. Contact Credico to discuss business support.
About Credico:a sales outsourcing companythat hasbeen in operation
since 1991. It specialisesin providing salessolutionsfor Fortune 150, mid-market, and non-profit organisations. Itsapproach combines face-to-face interactions with innovative technology applicationsto build strong customer relationshipsand maximise impact.
More information about Credico and itsservices, FAQs, and contact information isavailable on itswebsite.
Sophia The Robot
T
h
re e s u rp ris in g w a y s
A I b e n e f it s y o u r
b u s in e s s ...
a n d t h e lo n g -t e rm c o s t
if y o u ?re n o t u s in g it
Over the past couple of years, Artificial Intelligence (AI) has quickly become an essential resource for most businesses. In many ways, AI can aid in improving a business?s efficiency ? saving both time and money ? as well as positively impacting areas such as cybersecurity, fraud management, content production and customer support. Yet, there is still lots of speculation and misinformation
surrounding the use of AI, particularly in the world of business
According to a recent survey as part of the Elite Franchise Top 100, over 20%of franchisers* don? t already utilise AI ? or even plan on utilising AI in the next 12 months Interestingly, 60% of those who hadn? t used AI were businesses with 26-1,000 employees, yet every
micro-business respondent was already or considering utilising AI. But why is this?And what can be done to increase understanding, and perhaps transparency, surrounding the benefits of AI implementation for business owners and franchisees alike?
Whether we like it or not, AI is set to completely change the way the world works in the coming years Some sectors, such as healthcare, are expected to benefit greatly from this. However, others have concerns about what this means for human workers in general
Jobs
It?s a common misconception that AI will damage the employment market In fact, AI is expected to create 12 million more jobs than it replaces, with a demand for 97 million AI-related specialists by 2025.** This growth will span roles in data science, machine learning, AI ethics and more,
highlighting the need for upskilling and education to meet the demands of the evolving AI landscape
Change
It?s completely understandable that business owners may be nervous about implementing AI, as they fear not understanding the guidelines fully, causing miscommunication and disruption with employees. However, implementing AI doesn? t have to be challenging ? it?s there to support you and has many surprising benefits you may not be aware of
Just like with utilising any new technology, ethics must be heavily considered. By setting out clear guidelines so everyone that falls under your brand?s umbrella is operating ethically, you can easily increase transparency and, in turn, make your AI use even more efficient. Guidelines are simple to construct ? just remember to use clear and
concise language, define the purpose of your guidelines (ethical usage of AI), focus on key principles (transparency, accountability, fairness, privacy and inclusivity), regularly update and gather feedback
Business owners are also concerned that AI may cause them to lose the creative flair in their projects and that their output will become generic However, utilising AI doesn? t mean entirely getting rid of human input AI can merge diverse ideas and data to create stronger, more refined solutions while reducing human error ? this collaboration optimises outcomes by combining human creativity with machine precision
Yousef Khallili, Global Chief Transformation Officer & CEOMEAat Quant, said, ?Even small steps into AI can have huge benefits Adopt a gradual, scalable approach by launching small-scale pilot projects These pilots allow the organisation to test AI
solutions in low-risk environments and make adjustments before company-wide implementation. Automating routine administrative processes is a safe place to begin Feedback from pilot phases enable companies to refine models and lead to smooth integration without disruption of core operations.?
Efficiency
It?s no fabrication that AI can save businesses a lot of time when it comes to completing everyday tasks. Arecent survey by Hubspot^ found that AI tools save employees on average over two hours a day on unnecessary repetitive tasks ? reclaiming up to 25%of their time through AI automation and liberating them from time-consuming daily administrative tasks Of course, reduced operational time equals reduced operational costs AI is also efficient at saving time and money in other aspects of business, as tools provide deeper insights
Focus
into customer behaviour and product needs, enabling data-driven decisions, targeted marketing and optimised workflows ? leading to personalised campaigns, efficient operations and a competitive business edge
Opportunity
Andrew Grill, expert AI speaker and author of bestselling book DigitallyCuriousthinks that AI provides an opportunity to completely reimagine how we run our franchises:
?AI will provide us with an opportunity to 'unlearn?inefficient practices and give us the power to ask better, deeper questions about our business, benefiting our customers and employees?
?By 2030, AI technologies could boost global GDPby nearly 12% annually, potentially adding around $13 trillion to the global economy, according to a McKinsey report. Companies that fully embrace AI could double cash flow in the next five to seven years Additionally, a Deloitte survey reveals that 82% of early AI adopters saw a positive financial return on their investments,? added Yousef
Motivation
Surprisingly, AI has proven to have the completely opposite effect.
Tedious tasks, such as customer service, can often be tackled by AI agents that can provide customers with 24-7instant support without taking up time from human employees.
But if a hand-off is necessary, AI agents can guide the live human agent with insights and suggested actions, which leads to faster resolution times.
As a result, your business is providing better and more efficient customer service while reducing the workload for customer service teams ? enhancing the productivity of human workers who can instead be working on more challenging and thoughtprovoking tasks.
?I personally find AI most useful in my business to get over those ?blank page? moments When I?m in need of a boost to start a project, policy or documentation,? said founder of Alchemy Virtual Assistance, Suzy Sanders
Ethics
?I don? t ever use AI to simply pump out content or documents for me This, in my view, is an unethical approach that risks integrity, authenticity and uniqueness.
However, there?s no denying that AI is a valuable tool to aide both time efficiencies and the creative processes that all good businesses need?
If you?re not implementing AI into your business model, not only could you be wasting time and money, but your business may be missing out on new and creative ideas, greater business insight, improved human productivity and better customer support.
For more information about the EF100 and to view the current rankings, please visit https://elitefranchisemagazine co uk/ef100
*Data from 125respondentsto the EF100 survey2024 **The Future of JobsReport, World EconomicForum ^2024 SalesTrendsReport, Hubspot ``2024 Global Surveyon AI, McKinsey
therealityof compressedhours: aturningpoint for UKworkplaces?
David Banaghan, Interim CEOat recruitment software experts, Occupop, shares his thoughts on this growing flexible working trend
As businesses navigate evolving workplace dynamics, compressed working hours are emerging as a compelling alternative to traditional work patterns. Whilst Labour has ruled out mandating a four-day week, the party's support for flexible arrangements, including compressed hours, signals a significant shift in British workplace culture
More than just an extra day off
Astudy from Indeed UK(2023) reveals that 65% of British workers would accept a pay cut for a shorter working week and increased flexibility, highlighting a growing appetite for alternative working patterns For employees, compressed hours present a tempting proposition beyond the obvious attraction of extended weekends.
David Banaghan, Co-Founder and Interim CEO at recruitment software experts, Occupop, highlights:
"When it comes to making job changes, people are no longer just prioritising salary. Work-life balance has become a crucial factor in candidate decision-making"
The financial implications are significant According to recent research, UKparents spend an average of £7,000 annually on child care, per child Compressed hours could help reduce these costs, offering substantial savings for working families
Beyond the bottom line
For businesses, the advantages extend beyond employee satisfaction. The CIPD's business case surrounding flexible working
highlights that flexible working can contribute to increased productivity and reduced absenteeism.
Data from LinkedIn (2023) reveals that job posts offering flexible working arrangements, as well as culture and wellbeing, receive nearly three times (+175%) more views and more than twice (+139%) as many applications
"In today's competitive job market, flexible working is becoming a powerful differentiator," explains Banaghan
The challenges: not without hurdles
The transition to compressed hours isn't without its complexities Arecent LinkedIn poll by People Management revealed that 23%of organisations anticipate significant issues in implementing compressed hours
Key considerations centre around maintaining service consistency, managing client expectations and adapting operations
Implementation: a strategic approach
"When advising companies on their recruitment strategies, we emphasise the importance of clearly communicating compressed hours policies during the hiring process," Banaghan notes
Some considerations for businesses include: Workplace readiness
- Ensuring adequate rest areas for longer shifts
- Implementing robust health and safety protocols
- Upgrading technology for remote collaboration
Performance monitoring
- Establishing clear productivity metrics
- Regular wellbeing check-ins
- Quarterly review processes
So, as UKbusinesses navigate this transition,
the success of compressed hours will largely depend on thoughtful implementation and continuous adaptation.
With proper planning and open dialogue between employers and employees, compressed hours could represent not just a temporary trend, but a sustainable future for UKworkplaces
Sources
https:// uk newsyahoo com/ four-day-working-week-labour-what-we-know-134255740 html
https:// hrreview co uk/ hr-news/ future-of-work-hr-news/ two-thirds-of-brits-willing-to-take-a-pay-cut-for-more-flexibility-and-a-shorter-workweek/ 373115
https:// www local govuk/ parliament/ briefings-and-responses/debate-affordability-and-availability-childcare-house-commons-21
https:// www cipd org/ globalassets/ media/ knowledge/ knowledge-hub/ tools/ 2024-pdfs/ 8557-flexible-working-business-case-evidence-feb24 pdf
https:// www linkedin com/ business/ talent/ blog/ talent-acquisition/ job-posts-that-cite-well-being-flexibility-culture-get-more-applications
https:// www peoplemanagement co uk/article/1887009/ businesses-really-petrified-labours-alleged-compressed-week-proposals
Document management company shar es cyber pr edi ct i ons f or 2025
By Paul Day, managing director of award-winning document management company Filestream, which supports organisations to keep their sensitive documents safe.
t will come as no surprise that the world of technology, AI and the internet will keep on evolving at pace.
In so many ways that is a fantastic aspect to our society offering us opportunities to connect and interact, do business, become even more efficient and share knowledge as never before We can make friends and contacts across borders and it?s hard to imagine a life without access to such technology
Yet as with all things there is a dark side and those risks are substantial There are always criminals behind the scenes ready to use these tools to steal and to harm and to feed those with bad intentions. Being forewarned can go some way to mitigate that ever-growing risk.
In business in particular, most IT Leaders are aware that managing cyber security, often with limited budgets, is a constant challenge The problem lies
not only in the rapid emergence of new threats, but in the continuous evolution of existing ones
Here are some things to be aware of in 2025.
Human error will remain the main cyber security risk
Those who wish to steal money, knowledge and data know all to well that human error is a key weakness and they will continue to aim their attacks accordingly. Many companies (especially SMEs) tend to treat security
compliance and cyber training as a tick box exercise, until they get caught out. Their attitude will then change It is vital to train staff and to understand what makes an employee more likely to click on a link or fall for a scam, so you can plan training accordingly
AI attacks will rise AI is a double edge sword ? it helps and it hinders AI plays a complex role in cyber security, on the one hand it plays a central role in detecting, analysing and responding to threats (think EDR? End Point Detection & Response) Yet a tool for good can also be a tool for the opposite. Cyber criminals are increasingly using generative AI to develop and enhance attacks. For example, personalised phishing emails can be scaled on mass and platforms on the dark web can impersonate a sender?s tone, language and style.
Deep fake audio and video content will continue to rise
This is one of the scariest aspects of AI and we have already seen examples of it and there may be examples we have not yet realised are
deep fake This happens where hackers research an individual on social media, clone their voice and can use available video footage to trick someone who is trusted by the victim
Social engineering tactics like this are now expanding in other channels such as calls, messaging apps, QR codes, social media and text messages.
Quantum computing threat
Quantum computers are emerging and the benefits versus risks are still unknown. What we do know is they are great at solving problems far too complex for traditional computers
More worryingly, a future with quantum computers will require new encryption methods, or we risk leaving sensitive information vulnerable to hackers, even if encrypted. This means bank accounts, online communications and other vital infrastructure will be at risk. Encryption will have to evolve.
Supply chain security
In recent years there has been an increase in cyber-attacks resulting from vulnerabilities in a supply chain You are only as safe
as your weakest link, yet evaluating supply chains is still not common practice for most businesses. An example of this is so-called ?water holing?This is where a website used by many people within a larger organisation (such as a local council or health care body which is the main target) visit a website routinely ie the waterhole. The site is compromised by criminals who install malware which is then inadvertently distributed by these users to the target organisation. It is happening more and more
Internet of Things security
The rapid expansion of devices (that connect to the internet and networks) such as smart watches, fitness trackers, smart home appliances and assistants such as Amazon Echo and Google Home present security challenges
Because these devices often have weak security features and connect to each other, a vulnerability in one can result in access to another For instance an electric vehicle could be put at risk from a Bluetooth vulnerability
You can help by using
tactics such as segmenting your networks (ie setting up IOTdevices on a different network to your business data) and setting up MFAon devices when available
Finally
When evaluating your cyber security, it is wise to adopt a
holistic approach which considers education, human risk management, technological solutions and cyber insurance coverage
Contact Name:Fiona Scott, MD, Fiona Scott Media Consultanccy, 07789270030
www.filestreamsystems.co.uk
Filestream asa companyhas evolved significantlysince it wasestablished asone department of an office equipment companyin 2003 and nowsupportsmany larger international firms including worldwide cruise companies, Scania and logisticsgiant, Culina Group.
Freddie Ljungberg joins NIBE UK as brand ambassador
NIBE, a global leader in manufacturing energy-efficient and sustainable climate solutions, is thrilled to announce former Arsenal and Swedish international football star Freddie Ljungberg as its new UK brand ambassador. This partnership marks an exciting step forward in NIBE?s mission to inspire consumers to ?Take The Step?towards energy-efficient, more sustainable homes with its market-leading heat pumps.
Freddie Ljungberg?s journey - from growing up in Vittsjo in the Skane region of Sweden, a few miles from Markaryd, the town where NIBEwas founded, to achieving global recognition as a football icon - makes this collaboration especially meaningful Beyond his sporting success, Freddie has a strong personal connection to NIBE?s history: his grandfather was an engineer with close ties to NIBEfrom its inception.
Freddie expressed his enthusiasm for the partnership, saying: "I?m incredibly proud to join NIBEas their UK brand ambassador This partnership feels incredibly meaningful to me, not just because of our shared Swedish roots, but also because of the personal connection I
have to NIBE?s story. Growing up near Markaryd, and with my grandfather being an engineer, I?ve always had a strong appreciation for innovation and technology Working with NIBEfeels like coming full circle, and I?m proud to support a brand that?s leading the way in sustainable solutions while staying true to its heritage and values"
The announcement builds on a successful 2024 for NIBE, which saw its S735 Exhaust Air Heat Pump awarded for not one, but two industry awards: ?Domestic Energy Saving Product of the Year?at the Energy Saving Awards, and ?Heat Pump of the Year?at the HVRAwards, as well as other accolades for its commitment to innovation With the UK market showing increased interest in sustainable heating, the partnership with Freddie Ljungberg aims to educate and inspire homeowners about the benefits of heat pumps, bridging the gap between cutting-edge technology and everyday comfort.
Paul Smith, Managing Director, NIBEUK, commented: "We are delighted to welcome
Freddie to the NIBEfamily. His dedication, teamwork, and drive for excellence resonate deeply with our mission to create sustainable, energy-efficient climate solutions. This partnership builds on the incredible growth and success we achieved in 2024 and takes us to the next stage of educating UKconsumers about the benefits of heat pumps Together, with Freddie?s unique voice and our innovative technology, we?re empowering more households to take the step towards a sustainable future"
NIBE?s heat pumps combine renewable energy with advanced smart technology, delivering energy-efficient solutions that reduce carbon footprints while maintaining comfort The ?Take The Step?campaign, which launched in 2024, encourages homeowners to embrace these cutting-edge solutions and join the global movement toward more sustainable living
With Freddie Ljungberg?s authentic voice and strong connection to NIBE?s heritage and mission, this partnership promises to inspire UKhouseholds to explore how heat pumps can transform their homes
7 tips for every new contractor
Starting work asa contractor bringsboth financial flexibilityand independence, yet it also comeswith unique challenges, especiallyfor those just starting out. The specialist taxconsultancy, TaxAccountant, hascompiled a list of essential tipsto help you navigate the latest regulations and succeed.
1 Boost earnings
Understanding your value as a contractor is essential to securing competitive rates By researching current industry rates and comparing similar contractors?fees, you?ll ensure that you?re compensated fairly
Don? t undersell yourself Instead, align your rates with the current market by analysing supply and demand within your sector.
Recently, pay rates have been constantly fluctuating due to ongoing inflation and shifts in high-demand fields like tech, engineering, and healthcare Chancellor Rachel Reeves?2024 Autumn Budget emphasised measures to combat inflation, with adjustments to income tax brackets that could impact your net earnings, so staying on top of your finances is more important than ever.
2 Set income aside
Contract work can be unpredictable at the best of times, so leaving some money aside can provide a fallback option if you?re ever out of work
Hiring an accountant with expertise in contractor finances is also a wise choice. With recent changes in allowable deductions and tax rates, an accountant can help you
manage your finances more effectively and ensure that you remain compliant in the face of ever-evolving tax rules
3 Stay compliant
Your payroll method, whether under the Construction Industry Scheme (CIS), a Personal Service Company (PSC), or through an umbrella company, affects your compliance requirements and taxes
The Autumn Budget includes additional scrutiny on umbrella companies, with HMRC ramping up efforts to investigate non-compliance.
If selecting an umbrella company, ensure they are transparent about deductions, fees, and compliance. The Financial Conduct Authority (FCA) is now more involved in monitoring these practices, so it?s critical to confirm that any umbrella company you work with adheres to regulations and has no unlawful deductions.
If you?re uncertain, consulting a payroll professional can help safeguard your income and ensure compliance
4 Follow IR35 regulations
IR35 remains central for contractors, affecting whether you?re classified as self-employed or as a ?deemed employee?for tax purposes.
Since 2021, the responsibility has shifted to medium and large companies to determine contractors?IR35 status, which ultimately impacts your take-home pay and tax obligations.
The Autumn Budget clarified HMRC?s intent
"A
little preparation goes a long way to helping you earn more"
AatifMalik,Director
to increase IR35 compliance audits, so it?s vital to stay informed about how these rules impact your classification. Obtaining a Key Information Document (KID) from your agency helps you understand your pay structure, deductions, and benefits
Understanding your IR35 status and related obligations is essential to avoiding fines and unexpected liabilities
5 Track expenses
By tracking expenses, you can reduce your tax liability significantly As a contractor, maintaining records of business expenses like travel, equipment, and software subscriptions ensures that you can claim everything you?re entitled to
Using an expense-tracking app like Expensify or QuickBooks Self-Employed can
help to streamline this process
In response to tax leakage, HMRCis increasing its scrutiny of contractor expenses Ensure that every expense you plan to claim has proper documentation, such as receipts or digital copies
Regularly updating records will make things much more manageable when it comes to tax season, and consulting a tax advisor can help you maximise your deductible expenses without risking non-compliance.
6 Be insured
Insurance is essential for managing risk as a contractor. Here are the main types of insurance to consider as a contractor: Professional indemnityinsurance
Protects against client claims related to your work quality With increasing demand for
contractors in fields like tech and consultancy, clients are more frequently requiring this type of coverage
Publicliabilityinsurance
Necessary if you interact with the public or clients on-site, this covers legal costs if someone is injured or property is damaged For most UKcontractors, you will need a minimum of £5 million in coverage
Personal accident and income protection insurance
Covers income if you?re unable to work due to illness or injury With rising healthcare costs, income protection insurance is more crucial than ever, helping secure financial stability in case of emergencies
It's important to review your insurance coverage needs annually, as policies and regulations often change. The Autumn Budget has reaffirmed HMRC?s focus on compliance, so being proactive with insurance can help mitigate risks and ensure that you?re well prepared in case of any unexpected issues.
7 Build your network
Networking can open doors to new opportunities, industry insights, and support for contractors. Building an online presence on LinkedIn, X, and industry-specific platforms can connect you with potential clients and collaborators.
Engaging in relevant forums and groups on LinkedIn, Reddit, and more focused sites such as Contractor UKcan be beneficial for both career growth as well as helping you to
stay informed on any industry changes.
The recent Autumn Budget has allocated funding to bolster UKemployment platforms, making it easier for contractors to find new projects and connect with other professionals.
Sharing your insights and showcasing your expertise online strengthens your network, keeps you visible in the industry, and helps you remain up to date with trends that support your career development
Aatif Malik, Director of Tax Accountant, commented on the findings: ?Being a contractor can be incredibly rewarding, but it does come with its challenges. The key to success is staying on top of things like industry trends, tax rules, and making sure you?re fully compliant
?It?s important to know your worth, keep good records, and have the right support in place, whether that?s an accountant, the right insurance, or even a solid professional network
"Alittle preparation goes a long way in relation to helping you earn more, avoid headaches, and make the most of the freedom that contracting can offer?
Sources
·https:// wwwgovuk
·https:// www.ipse.co.uk
·https:// www.fca.org.uk
·Autumn Budget 2024 Summary
·https:// www.contractoruk.com
Communication expert launches survey to show how different generations w ill talk to each other
Asurvey of more than 4,000 people has been published showing how different generations are communicating as we enter an era: Generation Beta
Experienced communication specialist, speaker and author Alastair Greener has launched an extensive survey, conducted throughout 2024 to really drill down into the different ways generations communicate
?I took on this project because, increasingly, in my work with larger companies and corporates, I?m talking about the importance of effective and impactful communication and how vital it is that we respect the different generations within any workforce.
?By providing hard data, this helps give us all a better understanding of generational differences when it comes to communication preferences. This understanding can lead to more effective communication, leading to a more productive and generationally cohesive workplace?
Alastair, working with professional research company Dynata, interviewed more than 4,000 people asking numerous questions around communication preferences, but without revealing that there would be a focus on generational habits and behaviours.
The results confirmed some familiar patterns in the ways that the different generations communicate but also revealed some remarkable insights Here are some highlights from that research:
- 73 per cent of Gen Zuse emojis in every message
- While Gen Zleans on digital tools, a significant number still value
in-person networking and express concerns about the lack of personal connection in tech-driven communication
- 41per cent of Gen Zavoid phone calls, preferring digital messaging
- 97per cent of Gen Zuse smartphones
- Gen Zand Millennials spend more than four hours daily on social media That is twice that of Gen Xand Boomers
- 32 per cent of Millennials believe they read non-verbal cues 'very well', the highest among all generations
- WhatsApp dominates communication with 80 per cent of adults across all generations using it
- Older generations focus on maintaining relationships through social media, while younger generations use it for self-expression
- Younger generations (Gen Zand Alpha) favour texting, social media, and voice notes, while older generations (Baby Boomers, Silent Gen) prefer phone calls and face-to-face communication
- Half of those working from home feel more productive there, with younger adults more inclined to office work
- While older respondents (Baby Boomers and Silent Gen) still rely on phone calls and emails, their openness to modern tools (like WhatsApp and video conferencing) is higher than expected with 14 per cent of Baby Boomers seeing themselves as early adopters in communication tech
"It's likely that generational gaps will become shorter with the continuing growth of all forms of tech and AI"
AlistairGreener
- While younger groups lead in AI usage, older generations are engaging with it too, albeit at lower rates This indicates a broader adoption curve than commonly believed - Anotable 73 per cent of older Gen Alpha (ages 8?12) had smartphones by age 10 or younger, with some apps like WhatsApp already part of their communication routine. This reflects rapid tech integration into childhood, even younger than widely presumed - AI and Gaming Communication: 41per cent of Gen Zand 33 per cent of Gen Yuse AI platforms for communication, while 64 per cent of Gen Zalso engage in social interactions via online games
The survey shows that there are many differences in how generations communicate but also some similarities The research also suggests that even older generations can be agile in adapting to change, particularly when it comes to advances in technology allowing different tools to be used for different communication tasks
Alastair said: ?We become more understanding of one another if we take a moment to understand the context of each other?s generation This understanding can help us to become more effective communicators. One universal truth seems to be that we all need to feel that we are being heard whether that?s at home among
friends or at work
?2025 marks the birth of a new generation, known as Generation Beta and by 2035, this generation will make up an estimated 16 per cent of the global population Most of them will live well into the 22nd Century
?It?s likely that generational gaps will become shorter with the continuing growth of all forms of tech and AI The world will continually appear differently to younger generations who are simply more connected with others than those of us who were born in the last century.
?Organisations that proactively seek to support a generationally diverse workforce to
communicate effectively will be those that grow and thrive in a world where the differences between younger and older generations become be ever clearer,? Alastair said
Alastair Greener isa leading UK-based speaker and expert around communication skills especiallyaround generationswithin workforcesand organisations. He isan experienced professional speaker and is currentlywriting hisfirst book around generational communication.
https://generationallyspeaking co uk/
Entrepreneurs need to be protected from burnout too
Andrea Caputo Professor of Strategy & Negotiation, University of Lincoln
Entrepreneurship has long been hailed as a springboard of innovation, creativity and economic growth Governments actively promote entrepreneurship as a vehicle for boosting employment with policies designed to make it easier for people to start their own businesses
Small and medium-sized enterprises (SMEs) and start-ups form the backbone of Europe?s economy, representing 99% of all businesses and providing two thirds of private sector employment
But the allure of building something from scratch and being your own boss can hide a serious struggle: the mental health toll on those who dare to go it alone For many entrepreneurs, the benefits of being their own boss comes at a large cost: burnout
Burnout, a condition typically associated with prolonged stress, has become increasingly prevalent in the entrepreneurial world While the triumphs of start-ups and visionary leaders are often celebrated, the psychological toll on entrepreneurs is rarely discussed
In our recent study, we looked at the scope of burnout among entrepreneurs and solutions that could address it. The need to address entrepreneurs?mental health is underscored by a recent report, which found that 87% of SMEmanagers have experienced
Silvia Delladiao PhDCandidate University of Trento
poor mental health in recent years, with 34% reporting burnout
Burnout is more than just feeling tired or stressed. It is a psychological syndrome characterised by emotional exhaustion, depersonalisation (a sense of detachment or cynicism), and feeling less satisfied by your accomplishments
For entrepreneurs, there are very specific challenges. The demands of facing up to financial risk, relentless workloads and the constant uncertainty of running a business make these workers particularly susceptible to burnout. Unlike employees in traditional workplaces, entrepreneurs often work alone and shoulder every responsibility, from leadership to bookkeeping This can amplify the psychological burden
Our review of 47studies shed light on the key factors driving entrepreneurial burnout
One major contributor is the sheer volume of work involved in running a business
Many entrepreneurs report working long hours, including weekends and holidays, with little time for rest or leisure
The financial pressures of maintaining cash flow and ensuring profitability add to the stress, as these risks often involve the entrepreneur?s own money and assets. We found that the diverse roles entrepreneurs must play, from marketeer to product
developer, often create conflicting demands and unclear priorities
This ambiguity and conflict between roles can exacerbate feelings of overwhelm and frustration. Compounding these issues is the isolation many entrepreneurs experience, as they lack the camaraderie and support systems found in traditional workplaces.
Even passion ? a defining trait of successful entrepreneurs ? can become a double-edged sword When unchecked, it can lead to entrepreneurs overcommitting, neglecting their self-care and, ultimately, exhaustion.
The impact of burnout extends beyond the individual We found that entrepreneurs who are struggling with the problem often said their creativity and productivity declined. But both of these elements are critical to driving a successful business
Chronic stress can lead to physical health problems, including sleep disturbances, headaches and cardiovascular issues. On a business level, reduced performance may result in missed opportunities, lower revenues or even failed ventures
Personal relationships can also suffer as the pressures of entrepreneurship consume time and energy that might otherwise be devoted to family and friends
The way forward
Although the entrepreneurial journey is inherently demanding, burnout is not inevitable
Entrepreneurs can take steps to protect their mental health by setting clear
boundaries between work and personal life. Establishing dedicated time for rest and avoiding the always-on mindset is essential Delegating tasks and outsourcing non-core activities can reduce workloads, while building a supportive network of peers and mentors offers a sense of community and shared understanding
The same simple self-care practices that are recommended for employees ? such as regular exercise, healthy eating and mindfulness ? can provide powerful buffers against stress In more severe cases, seeking professional help from a counsellor or coach can offer tailored strategies for managing challenges.
Remember: burnout is not inevitable
The organisations that support entrepreneurs with training, mentoring and funding (known as incubators and accelerators) also have a role to play By integrating mental health resources and promoting work-life balance, they can support a healthier entrepreneurial landscape Training programmes that teach stress management and techniques for building resilience are particularly beneficial
Importantly, shifting the narrative around entrepreneurship from glorifying hustle
culture to celebrating sustainable growth can encourage healthier practices.
Policymakers, too, hold the power to create change Offering grants or tax incentives for businesses that invest in mental health initiatives can make resources more accessible. Promoting research into entrepreneurial wellbeing can highlight best practice and helpful responses, as can ensuring affordable mental health care is available for entrepreneurs and their teams.
Ultimately, entrepreneurship is a
cornerstone of economic innovation and growth, but it cannot thrive without prioritising the wellbeing of those at its heart
Addressing burnout is not only an ethical imperative but also an economic one.
Entrepreneurs fuel progress and create opportunities for others, so they should be able to succeed without sacrificing their wellbeing
Waiting until their tank is empty is bad news for everyone.
SafeguardEquipment andHorizon announcestrategicpartnership
Safeguard Equipment, a leader in advanced personal safety technology, is proud to announce a strategic partnership with Horizon, a premier distributor of cutting-edge technology and safety equipment, to distribute its flagship product, the Compass Pro Emergency Response System (ERS), in the United Kingdom This collaboration marks a significant milestone in Safeguard's mission to provide enhanced safety
solutions to field workers globally
The Compass Pro ERSis a state-of-the-art device designed to improve safety and efficiency in high-risk environments. Trusted and relied upon by thousands of field workers, the device features real-time electrical hazard detection, fall alerts, SOS capabilities and live monitoring, making it an indispensable tool for industries such as utilities, telecommunications
and construction.
"Partnering with Horizon in the UK positions Safeguard to make a substantial impact on worker safety in the regions," said Tim Ledford, CEOof Safeguard Equipment "Horizon shares our commitment to delivering innovative safety solutions, and their extensive market expertise makes them an ideal partner for this initiative"
Horizon will serve as the exclusive distributor of Compass Pro ERSin the United Kingdom. With decades of experience and a reputation for excellence, Horizon is well-equipped to bring Safeguard's solutions to a broad spectrum of industries.
"We are thrilled to collaborate with Safeguard Equipment to introduce the Compass Pro ERSto our UKclients," said Richard Casey, Managing Director of Horizon Utility Supplies.
"This partnership aligns perfectly with our mission to provide innovative tools that protect and empower workers in hazardous environments."
For more information on Safeguard Equipment and the Compass Pro Emergency Response System, visit: SafeguardEquipment.com.
For media enquiries, please contact: PR@TeamInnoVision.com.
UK transition to heat pumps ?not enough?
Aira, the Swedish clean energy-tech company, hosted the first heat pump event of 2025 in Parliament this week to highlight outdated policy barriers hindering the UK?s transition to low-carbon heating.
According to the latest data from MCS, 2024 was a record year with nearly 60,000 heat pump installations across the UK. However, this is still only 10% of the UK?s annual target of 600,000
installations per year by 2028, highlighting the urgent need for change, commitment and action.
The event, hosted by Alistair Strathern MP, was attended by around 100 members of the government, civil servants, parliamentarians, industry partners, and journalists and featured keynote speeches from Martin Lewerth, Aira Group CEO; Daniel Särefjord, Aira
UKCEOand Miatta Fahnbulleh, Minister for Energy Consumers
Aira gathered key stakeholders at the event to explore solutions for accelerating the adoption of sustainable heating technologies amidst the global climate crisis, cost-of-living pressures and increasing need for energy security in the UK. Currently, 25 million fossil fuel boilers
in the UKaccount for 16% of the nation?s total CO2 emissions, a stark contrast to Sweden where 1% of the country?s carbon emissions are from residential heating and 92% of all new heating systems sold are heat pumps. As the UK's North Sea gas fields decline, Britain is heavily reliant on imported gas, leaving British people increasingly vulnerable to volatile international markets and soaring prices However, as event delegates heard from Aira, heat pumps offer a significant opportunity to reduce CO2emissions, save people money, balance the
electricity grid and achieve net zero by 2050
By switching from a gas boiler to an Aira Heat Pump and clean electricity tariff, Aira Zero, households will save approximately £525 per year on their energy bills, making the transition to heat pumps even more financially appealing
Collaboration with Government and Industry
While applauding initiatives such as the Boiler Upgrade Scheme (BUS), Aira emphasised the need for further collaboration The company outlined three key policy asks to accelerate the
UK?s transition:
1 Timeline for Planning Reform: Aira urged the government to set an implementation date for planning regulation changes by the end of this month to avoid delays.
2. Reduce Electricity Costs: Aira called for rebalancing levies on electricity bills to unlock electrification across the country, while enhancing the cost-saving benefits even further
3 Expand Subsidy Schemes: Adapting schemes like the Boiler Upgrade Scheme to support third-party ownership models would
make heat pumps even more accessible to households
Daniel Särefjord, Aira UK CEO, comments: ?The UK heat pump market has just achieved another record-breaking year, with sales doubling in the past 24 months, yet there is much to be done Aira already increases heat pump accessibility for homeowners with an all-inclusive plan, monthly payment solutions, and a 15-year Aira Guarantee But we can? t do it alone. It is imperative that the government works to establish a market that recognises advancements in
heat pump technology and supports a growing network of installers, manufacturers and businesses. Outdated policy barriers that hinder the nation?s transition to low-carbon heating need to be reformed, helping more people to access cleaner, money-saving heating solutions and cementing the UKas a global leader in sustainable innovation, driven by British-made renewable energy?
Bill Esterson MP, Chair of the Energy Security and Net Zero Committee said: ?Brilliant to attend Aira?s UKevent, ?Unlocking clean heat, policy priorities for heat pump
adoption?As Chair of the House of Commons Energy Security and Net Zero Select Committee, it is wonderful to see companies innovating in this space We recently launched the Green Skills Inquiry on how to build the workforce to meet the UK?s clean energy mission, so it is hugely encouraging that Aira is looking to hire 20,000 Clean Energy Experts across the UKand Europe to meet the demand for decarbonised homes Aira?s mission to deliver low-cost, clean, sustainable energy aligns superbly with the ambition of the government to make Britain a clean energy superpower.?
Aira Parliamentaryevent Credit:Aira
