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chesphysician.com
ABOUT CHESAPEAKE PHYSICIAN Chesapeake Physician – Your practice. Your life.™ is an integrated multi-media platform including a print and digital magazine for physicians, healthcare management professionals, and healthcare policy makers. Chesapeake Physician focuses on leading-edge clinical treatments and practice management solutions in Maryland, the District of Columbia and Virginia. Chesapeake Physician is dedicated to growing its regional network of healthcare professionals inspired to deliver the highest standards of quality patient care. Chesapeake Physician regular departments recognize physicians and healthcare stakeholders who are focused on providing exceptional patient care. Editorial content centers on licensed and practicing physicians, particularly those physicians and specialists who frequently make referrals to other medical colleagues. Along with the print and digital magazine, the platform’s online traffic and social media provide thousands of readers with advances in clinical, practice management and healthcare policy information. Chesapeake Physician was founded by Jacquie Cohen Roth, president/ CEO of Mojo Media, LLC - a MBE certified business. Jacquie is a multi-media expert in the healthcare vertical with an active commitment to the wellness of the Chesapeake Bay and of its citizens. Jacquie serves as Publisher/Executive Editor of Chesapeake Physician. Linda Harder, MBA, serves as Managing Editor of Chesapeake Physician. Linda is a skilled communications professional with
more than 25 years of experience in healthcare writing, marketing and public relations management including executive healthcare marketing leadership. An advisory board including medical practitioners and business leaders in diverse practice, business and geographic scope provides editorial counsel to Chesapeake Physician. Advisory board members include: M. Becker, MD Advanced Radiology n Randy
Brandt, MD Sheppard Pratt Health System n Harry
Czapp, MD Anne Arundel Health System n Patricia
Dahlman, MD Greenspring Valley Internal Medicine, LLC n Holly
D. Fisher, MD University of Maryland Medical Center n Stacy
Freedman, MD Evolve Medical Clinics n Michael
McQuade, MD Virginia Hospital Center Physician Group n Jennifer
Ransom, JD, CEO MedChi (The Maryland State Medical Society) n Gene
Runz, DO Shore Comprehensive Urology n Christopher
AUDIENCE Physicians Anesthesiology Cardiology Emergency Medicine Endocrinology Family Medicine Gastroenterology General Surgery Internal Medicine OB/GYN Oncology Orthopaedics Pain Management Pediatrics Radiology Psychiatry Urology
Healthcare Management Professionals Healthcare Industries BioHealth Healthcare Design Health IT Healthcare Financial Management Healthcare Law
MARKET KEY MARYLAND COUNTIES: Anne Arundel, Baltimore, Harford, Howard, Prince George’s, Montgomery, and Queen Anne’s. KEY VIRGINIA COUNTIES: Arlington, Fairfax, Loudoun, and Prince William KEY MARYLAND CITIES: Annapolis,
n Vinay
Satwah, DO Center for Vascular Medicine
Baltimore, Bethesda, Columbia, Easton and Frederick
Tran, MD Capital Women’s Care
THE DISTRICT OF COLUMBIA
n Thu
KEY VIRGINIA CITIES: Arlington,
Alexandria, Falls Church, Reston and Richmond
Chesapeake Physician – YOUR PRACTICE. YOUR LIFE.™ is published by mojo media, llc | 443.837.6948 | mojomedia.biz
2016 CLINICAL EDITORIAL CALENDAR JANUARY/FEBRUARY
Cover Story: Reducing Cardiovascular Risk n Feature: Proactive Approaches for Treating Diabetes n HIT: The Rise of Direct Primary Care n
MAY/JUNE
Cover Story: Chesapeake Female Healthcare Innovators n Feature: Women’s Health & Pediatric Care Update n HIT: Independent Practice Solutions That Work n
SEPTEMBER/OCTOBER
Cover Story: Progress in Cancer Care and Personalized Medicine n Feature: Advances in Imaging n HIT: Telehealth - A New Standard of Care n
NOVEMBER/DECEMBER MARCH/APRIL
Cover Story: Digestive Disease Update n Feature: Helping Patients Breathe Easier n HIT: Connected Health & The IoT n
JULY/AUGUST
Cover Story: Progress in Orthopaedics n Feature: Painkiller Abuse & The Physician’s Role n HIT: Reputation Management in Social & Digital Media n
Cover Story: Brain Medicine Feature: The Biology of Depression n HIT: Integrated Care Delivery Platforms n n
EDITORIAL DEPARTMENTS
Cases Presents a patient
Healthcare IT Explores
Policy Covers and analyzes the
case with history, diagnosis and outcome. Cases are contributed by both primary care physicians and specialists.
ongoing major healthcare IT developments and the new care delivery models that depend on them.
impact of new healthcare policy, including CMS updates and other regulatory developments impacting practice management.
Compliance Focuses
Solutions Features practice
Living Spotlights outdoor
on avoiding legal pitfalls in and outside of a medical practice, including practice liability, personal liability and risk management.
management issues and solutions, including billing and coding, revenue cycle management, quality of care, human resources and practice marketing.
life and getaways in and around the Chesapeake Bay and beyond as well as physicians’ personal stories.
Chesapeake Physician – YOUR PRACTICE. YOUR LIFE.™ is published by mojo media, llc | 443.837.6948 | mojomedia.biz
CHESAPEAKE CHESAPEAKE CHESAPEAKE
Physician Physician Physician Physician CHESAPEAKE
Advertising opportunities with Chesapeake Physician Advertising opportunities with Chesapeake Physician include print, online and custom contentcontent – all deliver include print, online and custom – all deliver Advertising opportunities with Chesapeake Physician success for physician and healthcare stakeholder-directed success for physician and healthcare stakeholderinclude print, online and custom content – all deliver Advertising opportunities with Chesapeake Physician marketing objectives. directed marketing objectives.
YOUR PRACTICE. YOUR LIFE.
Maryland/DC/Virginia www.chesphysician.com
YOUR PRACTICE. YOUR LIFE.
Maryland/DC/Virginia www.chesphysician.com
YOUR PRACTICE. YOUR LIFE.
Maryland/DC/Virginia www.chesphysician.com
PRINT & DIGITAL RATES
YOUR PRACTICE. YOUR LIFE.
4-Color Display Advertising Rates
Maryland/DC/Virginia www.chesphysician.com
success print, for physician andcustom healthcare stakeholderSIZE 1X 3X 6X include online and content – all deliver directed marketing objectives. $3,900 $3,250 success for physician and with healthcare stakeholderFull $3,738 3X SIZEPage 1X 6X Advertising opportunities Chesapeake Physician Profiles Profiles directed marketing objectives. include print, online and custom content – all deliver Each Profile is strategically written and designed with 2,394 Half Page 2,294 1,995 $3,900 $3,250 $3,738 Full Page 3X SIZE 1X 6X Profiles Each Profile iscustom strategically written andhealthcare designed witheditorial success for physician stakeholderphotography forand each client’s unique Each Profile is strategically written and designed with 1,488 One-Third 1,426 1,240 2,394 $3,900 $3,250 2,294 Half Page Page Page 1,995 $3,738 Full Profiles custom photography forneeds. each client’s unique editorial and directed marketing objectives. and creative Profiles are written by Chesapeake 3X SIZE 1X 6X custom photography for each client’s unique editorial 918 Each Profile is strategically written and designed with One-Sixth Page 880 765 1,488 2,394 1,426 One-Third 1,240 2,294 Half Page 1,995 Physician with anwritten editorial which reinforces the creative needs. Profiles are byvoice Chesapeake Physician and creative needs. Profiles are written by Chesapeake $3,900 $3,250 $3,738 Full Page custom photography for each client’s unique editorial Profiles client’s brand, communicates the value of the relevant 4,284 3,570 Outside Back Cover 4,106 918 1,488 880 One-Sixth 765 1,426 One-Third Page 1,240 with an editorial voice which reinforces the client’s brand, Physician with an editorial voice which reinforces the and needs. Profiles arenew written Chesapeake Eachcreative Profile is strategically written andby designed with service or product and creates opportunities. 2,394 2,294 Half Page 1,995 communicates the value of the relevant service or product and client’s brand, communicates thewhich valuereinforces of the relevant 4,212 3,510 Inside Front Cover 4,037 4,284 3,570 918 4,106 Outside Back Cover 880 One-Sixth Page 765 Physician with an editorial voice the custom photography each client’s unique editorial 250 Profile reprints areforcreates included with each Profile. 1,488 1,426 One-Third Page 1,240 service or product and new opportunities. creates new opportunities. 250 Profile reprints are included 3,876 3,230 client’s brand, communicates the value of the relevant Inside Back Cover 3,715 4,212 3,510 4,284 3,570 4,037 Front Cover 4,106 Outside Back Cover and creative needs.and Profiles are are written by Chesapeake Additional reprints ePrints available for purchase; 250 Profile reprints are creates included with each Profile. 918 with each Profile. Additional reprints andnew ePrints are available 880 One-Sixth Page 765 service orwith product and opportunities. Physician an editorial voice which reinforces the details upon request. 3,876 3,230 4,212 to Advertiser 3,715 Back Cover 4,037 Web3,510 InsidePremium Front Cover 10% for Hyper-linking Page Additional reprints are andincluded ePrints are available for purchase; Profile reprints each Profile. for purchase;250 details upon request. client’s brand, communicates thewith value of the relevant 1-page: $4,200 2-page: $6,835 4-page: $9,875 4,284 3,570 4,106 Outside Back Cover details upon request. 3,876 to Advertiser 3,715 Web3,230 InsidePremium Back Cover 10% for Hyper-linking Page Additional reprints andcreates ePrintsnew are available for purchase; service or product and opportunities. 1-page: $4,200 2-page: $5,835 4-page: 4,212 3,510 4,037 Inside Front Cover 1-page: $4,200 2-page: $6,835$8,300 4-page: $9,875 details upon request. 250 Profile reprints are included with each Profile. 10% Premium for Hyper-linking to Advertiser Web Page Ad Specifications 4-Color Display Size Specifications 3,876 3,230 3,715 Inside Back Cover 1-page: $4,200 2-page: $6,835 4-page: $9,875 Digital Only Profile: Additional reprints and ePrints are available for purchase; Submit ads as pre-press quality, high-resolution SIZE DIMENSIONS Ad Specifications details upon request. (300 dpi) CMYK Adobe quality, Acrobathigh-resolution PDF file format 2-page: $4,850 4-page: 10% Premium for Hyper-linking to8.75” Advertiser Web Page Submit ads as$6,200 pre-press Full with bleed x 11.25” SIZEpage DIMENSIONS Ad Specifications 1-page: $4,200 2-page: $6,835 4-page: $9,875 with all fonts and images embedded via email to (300 dpi)ads CMYK Adobe quality, Acrobathigh-resolution PDF file format Submit as pre-press Full page no 7.5” ™ withbleed bleed 8.75”x x10” 11.25” SIZE DIMENSIONS sjenkins@mojomedia.biz or online with via ShareFile with all fonts and images embedded email to (300 dpi) CMYK Adobe Acrobat PDF file format Ad Specifications Ad Specifications (info available upon request). 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Spreads and full-page Half-page horizontal 7” x x4.875” vertical 4.625” x 7.25” Full page no bleed 7.5” 10” ™ 1 1 ShareFile or Acrobat online with (300 dpi) CMYK Adobe PDF file format minimum ofPDF ⁄8to ” bleed and include aall ⁄must 4”fonts safety margin CMYK Adobesjenkins@mojomedia.biz Acrobat file format with and images Full page with bleed 8.75” x 11.25” ads that print the edge of the page include a (info available upon request). and full-page One-third vertical page vertical 2.25” x x10” horizontal 7” x 4.875” Half-page 4.625” 7.25” with all fonts and images embedded email to inside the ads should beSpreads supplied color 1 All 1 via with embedded via email toad. oramargin online minimum ofsjenkins@mojomedia.biz ⁄to 8” bleed and include a ⁄4” safety Full page no bleed 7.5” x 10” ™ ads that print the edge of the page must include a sjenkins@mojomedia.biz or online withshould ShareFile (“soft”) proof. Production questions be directed One-third page square 4.625” x 4.875” vertical 2.25” x 10” Half-page horizontal 7” x 4.875” inside the of ad. be supplied with amargin color with ShareFile™ (info available upon request). and 1 All ads should ⁄8”upon bleedrequest). andorinclude a 1⁄4”Spreads safety minimum (info available Spreads and full-page to sjenkins@mojomedia.biz 443.837.6948. Half-page vertical 4.625” x 7.25” (“soft”) proof. Production questions should bea directed One-sixth page vertical 4.625” square 4.625”x x10” 4.875” One-third 2.25” full-page adsinside that print page must include the ad.toAll adsedge should bethe supplied with color ads that print tothe the edge ofofthe page must include a Half-page horizontal 7” x 4.875” to sjenkins@mojomedia.biz or 443.837.6948. 1safety be a minimum of 1⁄8” bleed include a 1⁄4”a should margin (“soft”) proof. Production directedis One-sixth page horizontal 4.625” 2.25” vertical 2.25” x x4.625” One-third square 4.875” ”and bleed andquestions include ⁄4”space safety margin minimum of 1⁄8Deadlines Advertising Advertising deadline One-third page vertical 2.25” x 10” sjenkins@mojomedia.biz or 443.837.6948. inside the ad.to All ads should be supplied with a color (“soft”) inside ad. All ads prior should be supplied with adate. colorAd the 5ththe of the month to issue publication horizontal 4.625”x x4.625” 2.25” One-sixth page vertical 2.25” Advertising Deadlines Advertising space deadline is (“soft”) proof. Production questions should be month directed materials are due no later than the 10th of the One-third page square 4.625” x 4.875” proof. Production questions should be directed to sjenkins@ the 5th of the Deadlines month prior to issue publication date. Adis One-sixth page horizontal 4.625” x 2.25” Advertising Advertising space deadline to sjenkins@mojomedia.biz or 443.837.6948. prior to issue publication date. mojomedia.biz or 443.837.6948. One-sixth page vertical 2.25” x 4.625” materials are due no later than the 10th of the month the 5th of the month prior to issue publication date. Ad HOME PAGE TILE LEADERBOARD prior to issue publication date. Online Advertising Rates 300 pixels x 250 pixels 728x pixels One-sixth page horizontal 4.625” 2.25”x 90 pixels materials are due no later than the 10th of the month Advertising Deadlines Advertising space deadline is Billing Information Profile rates are net and all other HOME PAGE TILE LEADERBOARD Advertisingprior Deadlines Advertising deadline isdate. the Ad to issue publication the 5th of the month priordate. tospace issue publication display and online advertising rates are gross. 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Rates and production specifications for gateExclusive to single advertiser: andMojo accepted byLLC the advertiser and/or the agency of record to Media, advertising terms and conditions. Reach 100% of online viewers with home page bottom banner. These ratesbag all blow-ins advertising are request. subject at the open rate unless aand contract is signed and accepted by HOME BOTTOM BANNER folds, poly and aretransactions available upon and Mojo Media, LLC. Custom color rates are available 1 months year PAGE $4,880 $6,400 2 $1,750 6 monthsAD$3,900 Exclusive to single advertiser: to Mojo Media, LLC advertising terms and conditions. Reach 100% of online viewers with home page bottom banner. rates and all advertising transactions subject the advertiserThese the agency of record and Mojoare Media, onand/or request. Rates and production specifications for gate2 months $1,750 6 months $3,900 Exclusive single advertiser: BANNER Jacquie Cohen RothandRates Mojo Media, LLC advertising terms conditions. HOME to PAGE BOTTOM AD folds, poly bag and blow-ins arerequest. available upon request. LLC. Customto color rates are available on and CHESAPEAKE PHYSICIAN eNEWS BLASTS Publisher/ Executive Editor 2 months $1,750 6 months $3,900 Reach 100% of online viewers with home page bottom banner. These rates and advertising transactions areblowsubject Cohen Roth production specifications forallJacquie gate-folds, poly bag and Chesapeake Physician eNews marketing campaigns’ CTR exceed Exclusive to single advertiser: 443.837.6948 or jroth@chesphysician.com to Mojo Media, LLCThese advertising terms andadvertising conditions. CHESAPEAKE PHYSICIAN eNEWS BLASTS Publisher/ Executive Editor ins are available upon request. rates and all Jacquie Cohen Roth all online marketing industry standards. Sponsorship of two digital 2 months $1,750 6 months $3,900 Chesapeake Physician eNews marketing campaigns’ CTR exceed Chesapeake Physician — Your 443.837.6948 or jroth@chesphysician.com transactions are subject toPublisher/ Mojo Media, LLCPractice. advertising terms eNews of new issue release – (two separateBLASTS dates): $2,625 CHESAPEAKE PHYSICIAN eNEWS Executive EditorYour Life. all online marketing industry standards. Sponsorship of two digital is published Physician by mojo media, I mojomedia.biz Chesapeake Physician eNews marketing campaigns’ CTR exceed and conditions. Chesapeake Jacquie Cohen Roth 443.837.6948 or jroth@chesphysician.com — Yourllc Practice. Your Life. eNews of new issue release – (two separate dates): $2,625 all online marketing industry standards. Sponsorship of two digital CHESAPEAKE PHYSICIAN eNEWS BLASTS is published by mojo Executive media, I Editor mojomedia.biz Publisher/ Chesapeake Physician — Yourllc Practice. Your Life. eNews of new issue release – (two separate dates): $2,625 Chesapeake Physician eNews marketing campaigns’ CTR exceed 443.837.6948 or jroth@chesphysician.com Jacquie Cohen Roth is published by mojo media, llc I mojomedia.biz Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | chesphysician.com
Publisher/ Editor Chesapeake Executive Physician — Your Practice. Your Life. 443.837.6948 or jroth@chesphysician.com is published by mojo media, llc I mojomedia.biz
all online marketing industry standards. Sponsorship of two digital
eNews of new issue release – (two separate dates): $2,625 Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | chesphysician.com
Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | chesphysician.com
– YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | chesphysician.com ChesapeakeChesapeake Physician – Physician YOUR PRACTICE. YOUR LIFE.™ is published by mojo media, llc | 443.837.6948 | mojomedia.biz