mobile-and-local-internet-marketing-e-book

Page 20

20

happen automatically and without any user involvement as soon as the phone comes within range of the personal computer. Of course, you can easily see this expanding to include your calendar, to do list, memos, email, etc. This is just one of the many exciting applications for this new technology. Can you imagine walking into a store and having all the sale items automatically available on your cell phone or the PDA? Yes it is a definite possibility with Bluetooth. More than 1200 additional companies are members of the Bluetooth association. The magnitude of the Bluetooth industry involvement should ensure that the Bluetooth becomes a widely adopted technology. Location based marketing: You are vacationing in a new city for the first time. Once you get settled into your Hotel room you pull out your hand held, wireless device, log onto the web and search let say for "Italian Food in San Francisco." Five hundred results come back. So you click the new "location-based" feature on your device which triggers a GPS satellite feed to pinpoint your exact location within the city. Now only ten restaurants that are relevant to your physical location show up in the search results.

________________________________________________________________ Š 2010 Cheryl Lynn International Inc., All Rights Reserved. Cheryl Lynn International Inc., 664 Fennell Ave E., Hamilton, On L8V 1V1 email: mailto:info@cheryllynnInternational.com website: http://www.cheryllynninternational.com


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.