THINK SEAFOOD, THIN
LEADERS IN SEA
In 2012 a Cape Town start-up investment company was approached to start a premium seafood retail business in Durban. Taking their time to understand the proposal and researching the local and international offerings it was decided to venture into the business with the vision of changing the perception and customer experience of seafood retail in South Africa.
Photios Loupis (Director) and Ramu Narainsamy (CEO)
From the beginning the strategy was to create a chain of premium seafood retail stores. In December 2012 the first "proof of concept" store was opened, alongside a cold storage and wholesale facility in Springfield Park, which was to support multiple stores. Being in an industrial area with no supporting retail traffic made attracting customers to the store a challenge. Particular emphasis had to be placed on each of the core values to communicate the right message to attract and retain customers to the "proof of concept" store.
Winner of R1000 voucher Herbert Balzer - Absolutely thrilled! Thank you Seafood Hyper
These core values - quality, cleanliness, variety and customer satisfaction - have remained at the centre of all that Seafood Hyper does. It is the delivery and continual improvement of services and products, which encompass the values that has Seafood Hyper customers praising and supporting the retail offering. The early years were fraught with many challenges, which delayed the initial strategy. Despite the challenges the holding company continued to support the business that continued to grow year on year to which customers remain complimentary and loyal.
Bhavna and Avishkar Heeramun thrilled with their lucky win
Approximately two years ago the holding company appointed a new CEO, who was given a monumental mandate to overcome the various challenges and get the business strategy back on track. With the support of the holding company he has successfully succeeded with his mandate and the second store has been opened in Hillcrest. Seafood Hyper will continue with its strategy while developing personnel and systems to ensure that new stores continue to provide the service, product quality and variety that Seafood Hyper customers have become accustomed to. Even the kids had a blast
Join our loyalty programme and