Chen Yiling Vienna Part B

I. The design goal for this project is to manipulate perception to create an illusion of speed. Apart from form making, colour psychology was explored in order to contrive a sense of acceleration and decceleration. Reference was taken from two contrasting colours, Red and Blue. Red is very strong colour that is very emotive, it stimulates a sense excitement and motivation. In contrast Blue stimulates calmness.

By making use of this contrast, a progression from blue to red was intergrated into the strips to create a sensation of calmness to excitement, creating a gradual heighten of the driver’s senses.