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Print & Digital Craftswoman Courtney Hendricks


Queer Film Festival

Tabloid Poster

About the Project

What I Learned

The Queer Film Festival is a three day, annual event

Things change. A lot. I had a tough time adjusting my

hosted by the University of Oregon’s Cultural Forum.

work to keep up with the client’s ever-changing schedule

QFF showcases work by the LGBTQ community’s actors,

information. I learned that I probably should have allowed

writers, and directors.

more negative space in the designs for those inevitable

My Role With a logo already established from the previous year, it was my task to create a visual identity for this year’s event. I wanted it to be unique and recognizable, but not clash with the overall branding that our audience had become accustomed to. Essentially, my job was to get the word out about the festival (which, on campus, is usually best achieved via print materials), and to provide schedule information at the festival itself, which I decided would be best achieved with printed programs.

last-minute changes. And while this job sounded like a pretty straightforward one, it was difficult to decide on esthetics because my options seemed so wide open. I knew I wanted something colorful, but certainly no gender-specific colors. I also considered using a photo from one of the previous years’ movies, but choosing just one photo to represent an event that was so diverse just didn’t seem right. The pattern I finally chose started out as a fun side project, (which coincidentally met all of the needs for this project), so I chose it for the background of the designs.


PROJECT Queer Film Festival

ROLE Graphic Designer

DELIVERABLES Tabloid Posters, Handbills, Tri-Fold Programs, Newspaper Advertisement

PROGRAMS / TOOLS InDesign for general designs, Illustrator for pattern graphics

DATE February 2013

Handbill

Programs given out at the event


Erb Memorial Union Website

Higher-fidelity homepage

About the Project The Erb Memorial Union is the student union building at the University of Oregon. My office is currently rebranding the union to accompany its renovation happening this winter. Part of our rebranding is the redesigning and restructuring of its current website (designed in flash, circa 1990s). The EMU Website project is huge and still ongoing, but I thought I’d feature some of my higherfidelity mockups and explain my process.

I sent out a survey to stakeholders via email and social media to get us started. The results weren’t too bad, as we received a few hundred responses. This data gave us a solid direction towards what our users absolutely needed from the website, as well as what was (and wasn’t) working on the current site. From there, I began wireframing and making general decisions informed by our data. Because of a tight deadline, we’re currently tackling testing and creating higher-fidelity designs at the same time (which, I’m learning, is a mistake). Our

My Role

testing specifically includes some card sorting exercises

Since the site is still being built it’s difficult to talk about

on-one, interactive wireframe testing to determine

my role, but I can at least describe what I’ve done so far.

generally what isn’t working.

to determine our information architecture, and one-


PROJECT EMU Website

ROLE Web Designer, UX Designer

DELIVERABLES Responsive Website

PROGRAMS / TOOLS Photoshop for mockups, Axure for UX wireframes, pencil & paper for wireframes

DATE August 2013

Detail of a directory page

What I Learned I was fortunate enough to work with a UX professional on campus who taught me a bunch of tricks and tips on usability testing. At the time, I was also reading Steve Krug’s books on testing (Don’t Make Me Think and Rocket Surgery Made Easy) which were also a huge help. Aside from learning the basics of user experience, I also learned more about my workflow for designing responsively. There are so many considerations that must be made when designing for mobile devices, and it wasn’t until I had worked on such a big project that I Interactive Axure wireframes

realized how complicated that process could get.


Erb Memorial Union Planner

About the Project The Erb Memorial Union is the student union building at the University of Oregon. In an effort to increase awareness about the great programs & activities offered

figuring out their class schedules and what student groups they might want to join.

My Role

there, our office decided to make student academic

I collaborated with another designer in this project, with

planners for the 2013-2014 school year. The planners

the work split pretty evenly. First, we came up with the

have advertisements for various EMU Programs placed

general organization and the content we wanted to

at the beginning of every month to inform students that

include. Intuition and personal experience told us that

these programs exist and what they do. Our primary

the EMU is an extremely confusing place to navigate

audience for this project was incoming freshman who

(even for upperclassmen). This is why I designed a room

are new to campus and looking for ways to get involved.

directory and QR code link to a mobile-friendly map

The planners were handed out for free to freshman

of the building. The planners also included: a monthly

during Summer Orientation, a time when they’re usually

calendar view, ample room for notes, an EMU Ad before


PROJECT EMU Planner

ROLE Graphic Designer

DELIVERABLES Student Academic Planners

PROGRAMS / TOOLS InDesign

DATE July 2013

every month, a place to fill in your class schedule before every term, and of course the weekly spreads with lots of room to write in homework info, etc. The weekly spreads included basic information like holidays, but also events happening in the EMU that freshman might not necessarily hear about. Our designs stayed within the EMU style guidelines that our office had agreed upon before this project began.

What I Learned I learned a great deal about printing and designing for print with this project. Our measurements had to be exact, taking into account where the binding and bleeds would be. For cost reasons, we chose to do a two color print job (black/grey and a pantone green) on an offset printer, which actually freed up some money in our budget to spend on a nice card stock for the cover. We were also very lucky to get to work with the people at UO Printing & Mailing Services ( those guys have a tough job, so I’ll openly suck up to them).


Glidden Paint PROJECT Glidden Paint

ROLE Graphic Designer

DELIVERABLES Glidden campaign book, Keynote presentation

PROGRAMS / TOOLS InDesign for the book, Keynote for the presentation, and countless paper & pencil sketches

DATE March 2013

About the Project Every year, the American Advertising Federation has a competition (the National Student Advertising Competition)between colleges to see who can create the most effective ad campaign. This work was not published, but rather presented to judges as a sort of mock campaign. I was a part of the University of Oregon’s

of the group, I also designed and helped come up with creative executions, and I contributed to conversations about the direction of our campaign and strategy. I also designed a Keynote presentation and posters which we used at the regional competition.

What I Learned

chapter, where we placed third at regionals. Last year,

I have never received more experience with working in

our client was Glidden Paint and as the designer of the

a group in my life. That’s the best way I can explain it. I

group, my main task was creating a campaign book that

was able to work with sixteen talented teammates which

displayed our creative executions, research, strategy,

was empowering and instructive, but also chaotic and

media plan, and budget.

at times incredibly unproductive. But we learned. After working as a whole in a somewhat democratic system,

My Role My role was primarily book design, but as a member

we split up into small groups (creative, strategy, media) which proved to be far more powerful and effective.


PNW Art Annual

Handbill

About the Project

Northwest” theme of the competition.

The Pacific Northwest Art Annual is an annual, juried

What I Learned

art competition that is organized by the University of Oregon’s Cultural Forum. The winner of the competition

This project had a very fast turnaround, so what I

has their work purchased by the University who then

struggled with most was making a quick, definitive

adds it to their permanent collection.

decision on strategy. I finally chose the headline, “Showcase Your Art at UO!” (on the other side of the

My Role My initial role was to design handbills with a call to action to get artists to submit their work to the competition. Then I created tabloid posters for the show itself and the reception where they announce the winner. For esthetics, my options were pretty open, although the client did want me to emphasize the local, “Pacific

handbill) as my way of targeting Art Students to get involved. I thought emphasizing that their work would be in a show would be a good way to peak interest. As for the photos, I frequently shoot film photography as a hobby so I had a bunch of forest shots on hand. The client liked the direction (very PNW), especially since they were trying to get more photography submissions that year.


PROJECT PNW Art Annual

ROLE Graphic Designer, Photographer

DELIVERABLES Handbills, Tabloid Posters

PROGRAMS / TOOLS InDesign for the designs, Photoshop for a few image edits

DATE November 2012

Tabloid Poster


OR Magazine iPad Article

About the Project

My Role

OR Magazine is the first student-run iPad magazine at

My responsibilities at OR were to design a few interactive

the University of Oregon (and in the country). This “digital

article spreads (or, as Adobe calls them, “stacks”), shoot

magazine” focuses on human-interest stories about the

photos for various stories, and to get the word out

state of Oregon. We produced the second issue using

about OR by designing a one-page responsive website.

Adobe’s Digital Publishing Suite which, at the time, was

For the sake of brevity, I’ve included my favorite stack

only a year old and still being developed. Our design

that I designed and shot many of the photos for. The

team actually came in one day to find that the interface

concept for the article was to interview a variety of

had changed and additional tools had been added.

Portland “creatives” and ask them about their jobs and their creative processes. I pitched the idea to our staff,


PROJECT OR Magazine- iPad Magazine

ROLE Designer, Photographer

DELIVERABLES Interactive Article Stacks (Pages)

PROGRAMS / TOOLS Adobe’s Digital Publishing Suite, InDesign for page layout/interactivity, Photoshop for image editing, Illustrator for drawing buttons/shapes

DATE May 2012

who thought it would be a good addition, and I found two friends who were as excited as I was to help with photos and video.

What I Learned This was the first time I had ever designed for interactivity, specifically for a mobile device. I was hooked. I was able to experiment with a new format for design (landscape & portrait for the iPad) and I learned about the design considerations that are necessary for interactive design, such as: “Is this button big enough for someone on an iPad to click?” or “Is it obvious that this text scrolls?”


OR Magazine Website


About the Project

PROJECT

OR Magazine is the first student-run iPad magazine

OR Magazine Website

at the University of Oregon (and in the country). This

ROLE

“digital magazine” focuses on human-interest stories

Web Designer, Photographer

about the state of Oregon. I had many responsibilities for this publication, but this page explains the onepage responsive website I worked on.

Photoshop for mockups and bg

My role for this project was to work with a frontend coder to create a website for OR Magazine. We decided that the site should serve a few basic functions: explain what OR is, provide a download link to the apple store, show off its beautiful new cover, and provide ways of connecting people to the magazine, either by social media or email. I didn’t see any reason we should make some huge, full-blown website (especially because we didn’t want to give away any of our magazine content), so we decided on a simplistic approach.

What I Learned was

maybe

One page responsive website

PROGRAMS / TOOLS

My Role

This

DELIVERABLES

my

second

time

designing

responsively, so to say that I learned a lot would be an understatement. I came to realize that minimal is always better with responsive design, and since I had some coding knowledge, I was able to make better design choices because I knew what problems my developer would be encountering.

image editing, Canon T2i DSLR for the image

DATE July 2012


Fender Guitars

About the Project

double page spread focuses on a different stage in a

This project was a class assignment to create a print campaign for a brand of my choice. I worked with a friend who wrote the clever copy in the designs. We chose Fender because we both had a relationship with the brand and we wanted our message to mirror that sentimental relationship.

role

was

a forest, to being shaped into an actual instrument, to being used by a musician. The text mirrors this concept and tone, while also touching on the fact that Fender is an American-made guitar company, and that the people who cut down those trees, make the guitars, and buy the guitars are all Americans.

My Role My

guitar’s life: From starting out as just a piece of wood in

What I Learned primarily

design,

although

I

did

brainstorming and strategy with my partner as well. We both thought that stories are easy ways for people to connect, so our campaign followed that strategy. Each

This project was a great way for me to think about strategy and to focus on how the message of a campaign should be consistent throughout all of its materials.


PROJECT Fender Guitars

ROLE Photographer, Graphic Designer

DELIVERABLES Three, full-spread advertisements

PROGRAMS / TOOLS InDesign for general designs, Photoshop for image processing

DATE January 2012

Courtney Hendricks Portfolio 2014