INTERVIEW
What inspired the late founder, Karen Bailey, to create Igloo?
As a mother of three, all born within a year of each other, Karen wanted to make life easier for busy families like hers. In 2004, she opened Igloo’s first store on Upper Street as she wanted to create a space where parents could find everything under one roof, in a fun yet practical environment. Twelve years later, we now have four shops and an online store. Has it been a challenge taking the reins and keeping her vision alive?
I was very good friends with Karen, so I got to know her style of working. Of course, there have been a few hurdles, but I have loved every minute. I think Karen would be proud.
THE BUSINESS WE GET THE INSIDE TRACK FROM KATE DOMASH, WHO HEADS UP CHILDREN’S EMPORIUM IGLOO KIDS
Any favourite products at the moment?
We are huge fans of Magna-Tiles. We have a set in each of our stores for children to play with. It’s amazing to see how addictive they are, for kids and adults. We have also just started working with Technology Will Save Us, a new brand that teaches children how to code and build their own games. What does a typical week look like?
I have a brilliant team and assistant who help with the day-to-day running, so I can concentrate on seasonal buying and financial planning. I’ll spend my days visiting the stores to get feedback on what’s selling well or not. I spend a lot of time with Karen’s kids, too, which is great research for me and my team! What advice can you give to women thinking of starting their own business?
You have to love what you do and be willing to put the time in. A strong vision is key in order to use your time efficiently. Thinking both creatively and logically is also important, as you often need to think on your feet. And finally, Karen used to tell me: “It’s all in the detail”, and I have found this to be true. What is your proudest achievement?
Opening our fourth store in Wimbledon Village. We really feel part of the community there and love to get involved in local events. What’s in store for Igloo in 2016?
We’re partnering with Mystical Fairies to create a party space in our St John’s Wood store. We’re also launching a hamper for newborns. And, if everything goes to plan, we would love to open a fifth London store. L iglookids.co.uk
Igloo's stores, including this King's Road one, are a one-stop114 shop for busy parents
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