SHOPPING
WILD & GORGEOUS
ON LIN E
Designing for both girls and boys from newborn to 15 years old, Wild & Gorgeous has proven a hit with families worldwide. Luckily for London parents, the brand’s flagship store is in the heart of bustling Notting Hill, where you can browse the beautiful clothes and accessories to your heart’s content, with a second boutique in Primrose Hill. 52 LEDBURY ROAD, LONDON W11 2AJ 73 REGENT’S PARK ROAD, LONDON NW1 8UY wildandgorgeous.co.uk
SCARLET RIBBON MERINO
ON LIN E
Keep your little one warm in the winter and cool in the summer by wrapping them up in nature’s best. Scarlet Ribbon Merino makes knitted daywear for babies aged up to 18 months from the finest merino wool. Combining quality with everyday practicality, Scarlet Ribbon’s knitwear is versatile and long-lasting; something to treasure and pass down to younger siblings. scarletribbonmerino.com
SCANDIBØRN
For those who love the Nordic aesthetic, Scandibørn is the name to know. Launched only last year, the family-run online retailer stocks a whole host of Scandinavian brands, plenty of which are new and exclusive to the UK market. You can shop for everything from clothing and shoes to nursery furniture and toys. Some of our favourites labels include Cam Cam Copenhagen and Ooh Noo. scandiborn.co.uk
ON LIN E
ALEX AND ALEXA
STOCKISTS
PHOTOGRAPHY: HELEN MARSDEN
Home to more than 200 fashion, sportswear and toy brands from across the world, Alex and Alexa is one of the coolest online boutiques around. Founded a decade ago by husband and wife team Alex Theophanous and Alexa Till, the site remains dedicated to offering parents ‘the world’s best kids’ brands’ at the click of button. alexandalexa.com
Willow wears silk taffeta dress, £229, Bonpoint. Cashmere shawl, £88, G.H Hurt & Son.
Aden + Anais Bonpoint Brora Burberry Caramel Childrensalon Cole & Son G.H Hurt & Son Harrods Hucklebones Little Knittle Mabli Marie-Chantal Marks & Spencer Monsoon Mothercare Next Noé & Zoë Olivier Baby & Kids Oscar et Valentine Patachou Pepa & Co Rachel Riley Scandibørn Wild & Gorgeous Woollywonder Knits
adenandanais.co.uk bonpoint.com brora.co.uk uk.burberry.com caramel-shop.co.uk childrensalon.com cole-and-son.com ghhurt.com harrods.com hucklebones.co.uk littleknittle.com mabli.co.uk mariechantal.co.uk marksandspencer.com monsoon.co.uk mothercare.com next.co.uk noe-zoe.com olivierbaby.com oscaretvalentine.com patachou.com pepaandcompany.com rachelriley.co.uk scandiborn.co.uk wildandgorgeous.co.uk woollywonder.co.uk
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