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ABOUT AIESEC
KOFI ANNAN Former General Secretary United NaCons In an era of globalization AIESEC’s programs have helped young people around the world to develop a broader understanding of cultural, socio economic and business management issues.
Founded in 1948, AIESEC has more than 65 years of experience in developing highly potenCal youth into globally-‐minded responsible leaders. AIESEC is currently present in over 124 countries and territories and is supported by the World Economic Forum and UNESCO. AIESEC in Vietnam was established in 2006. For the past 7 years we have been facilitaCng youth leadership acCviCes as well as internaConal internships & volunteer experiences across Vietnam. In order to conduct successfully Youth Speak 2014, AIESEC is lucky enough to have partners who share the same value and vision of youth development with us. We appreciate all the financial support, as well as advice and feedback in the past 6 months and look forward to having another chance of working with you in the future.
ABOUT VIETNAM YOUTH SPEAK 2014
“Understanding the genera5on of now” is the main purpose of Vietnam Youth Speak, as AIESEC, we believe that only by understanding the current youth can we create the right opportuni2es for them to develop as well as contribute. Vietnam is currently having a “Golden PopulaCon Structure”, where for every 2 workers, there are only 1 dependent person, and GeneraCon Y is joining the workplace at a very fast pace. The current generaCon are the only generaCon in the workforce that never expected to work for one company their whole life, is extremely technology independent, loves instant graCficaCon and has big expectaCons but does not always know or value the steps involved to reach those expectaCons.
RESEARCH TOPICS AND TIMELINE From April – July, AIESEC and supporCng partners conducted both qualitaCve research (focus group discussion) and quanCtaCve research (survey) which cover 4 main areas.
I STUDY
I WORK
I COMMUNICATE
29 April Launch Event
5 – 25 April Focus Group
I CARE
15 June – 15 July Analysis
1 May – 15 June Survey DistribuCon
July Report Launch
FOCUS GROUP DISCUSSION by NIELSEN
Open-‐ended and flexible format allows for thorough exploraCon and analysis of responses on both raConal and emoConal level. Able to analyze not only based verbal response but also facial expresses. 06 respondents per group led by an experienced moderator in the duraCon 90-‐120 minutes per group. Enables the use of projecCve techniques to bring out hidden consumer moCvaCons.
INFORMATION COVERAGE Establish strong background to understand their career preference QUICK UNDERSTANDING ON YOUTH
•
Life styles, hobbies and values
•
Dreams and concerns
•
ExpectaCon in life
Understand youth ‘s career preference, & how to approach them
CAREER PREFERENCE
•
Their expectaCon and preparaCon for new job/ new company
•
Key source of influence and touch points in career choice of youth
•
PercepCon towards company recruitment, esp. the management trainee programs
•
MoCvaCons and barriers towards the management trainee programs
Within one month, 8 focus group discussions were conducted in both Hanoi and Ho Chi Minh ciCes with a total of 48 ahendees recruited out of 200 applicaCons.
OUTPUT | HIGHLIGHTED MOTIVATION FOR MTP Personal career exploraCon via internal departments rotaCon program
MT is an award to self-‐affirm personal ability and foster confidence
Receive coaching from senior people in high credit company
HCM student: MT Program is a foundaCon for future but sCll just an opCon for career
HN student: a must and unique career opportunity, which is as a result of family pressure
OUTPUT | KEY BARRIERS OF MTP No trust in assessment as there’s no explanaCon why pass why fail. Some test is not fair
5-‐Year for MTP is quite long
Too many documents required in the applicaCon package
IT student: MTP is for business student only plus informaCon is limited as there’s not much promoCon in campus
Law Student: No opCon for laws student, law university is even not listed in the university list.
ONLINE SURVEY
With a total of 33 quesCons, the survey was mainly created and distributed online by Fluid Survey system. • Qualified responses: 2657 • CompleCon rate: 89% • CompleCon Cme: 00:16:40 • DistribuCon channels: Facebook and Email
PART 1: WHO ANSWERED THE SURVEY? All the respondents were born between 1989 and 1995 (19 -‐ 25 years old). However younger genera2on (1993, 1994, 1995) accounts for more than 65%.
30%
24% 22%
14%
5% 3%
1995
1994
1993
1992
1991
1990
2%
1%
Other
1989
PART 1: WHO ANSWERED THE SURVEY? Out of 5 respondents, there are 3 females and 2 males. Ho Chi Minh region number of responses outnumber Hanoi, Danang and other region
PART 1: WHO ANSWERED THE SURVEY? Business students accounts for 58% of the responses while technical students accounts for 10%
58%
16% 10%
10% 4%
Business
Other
Engineering/ Social Health/ IT/ Natural Sciences/ Arts/ Medicine/ Law Sciences LinguisCcs
3% EducaCon
PART 1: WHO ANSWERED THE SURVEY? There are students from 80+ universi2es joining the survey. Top 10 makes up a total of 63%
NaConal Economics University (HN)
4%
University of Economics (DN)
4%
University of Social Sciences and HumaniCes (HCM)
5%
Foregin Trade University (HN)
5%
University of Economics and Law (HCM) Other University of Economics (HCM) RMIT University (HCM) Foreign Trade University (HCM)
5% 8% 9% 9% 13%
PART 2: SURVEY FINDINGS | GEN Y and EDUCATION Good academic results s2ll remain important to students but they are becoming more diverse in learning things outside their curriculum.
67%
61% 46%
39% 26%
19% 16% 16%
10% 2%
PART 2: SURVEY FINDINGS | GEN Y and EDUCATION SoT skill development appears to be of high value and importance when selec2ng a university, even more than syllabus itself. Method of Teaching is the key influence while IT system is not yet perceived as an essen2al factor in university educa2on. 76% 61%
60% 38%
33% 17% 6%
6%
2%
PART 2: SURVEY FINDINGS | GEN Y and EDUCATION Social/ volunteering clubs remain most popular, even even though academic results was valued as highly important. This aligns with the previous findings as students think that clubs are the places that can offer them soT skills development. 39% 26% 17% 7%
6%
5%
PART 2: SURVEY FINDINGS | GEN Y and EDUCATION Gen Y students value further study, but the majority of them prefer to have higher educa2on abroad (33%) than in Vietnam (5%).
47%
33%
7%
5%
4%
Look for a Have higher Have a gap Have higher I don't know job educaCon year educaCon in yet abroad Vietnam
3% Other
0% Join the military
PART 2: SURVEY FINDINGS | GEN Y and EDUCATION The majority of students think that educa2on in the university can not prepare them sufficiently for the workplace (44%) when a minority of students think yes (20%).
37%
36%
18%
7% 2% Strongly disagree
Disagree
Neutral
Agree
Strongly agree
PART 3: SURVEY FINDINGS | GEN Y and CAREER Students are very confident and op2mis2c towards being able to find a preferred job within 4 months aTer gradua2on (75%), even though the employment rate in Vietnam keeps increasing in recent years.
PART 3: SURVEY FINDINGS | GEN Y and CAREER Business Services remain the most popular industry among students. However the chart shows a rising trend in Armed forces/ Government and Non-‐profit sectors.
PART 3: SURVEY FINDINGS | GEN Y and CAREER With the growth of informa2on technology in the 21st century, students have trusted Internet and Newspaper for career advice / informa2on mainly because of the diversity and objec2ve of informa2on.
PART 3: SURVEY FINDINGS | GEN Y and CAREER When it comes to choosing career, students nowadays make decisions based on their ability and interest first rather than income. However income s2ll remains a very important factor.
PART 3: SURVEY FINDINGS | GEN Y and CAREER Overall, students want to be able to commit themselves with one or two companies. However they only expect to stay with the first company from 1-‐2 years. This indicates the lack of self-‐ awareness and career orienta2on of students even aTer university gradua2on.
PART 3: SURVEY FINDINGS | GEN Y and CAREER It is surprising that working environment rises to the top factor that influences students’ choice of company with 60.4%. Company culture and values only rank number 3 with 43.2% and CSR only rank number 8 with 9.6%.
PART 3: SURVEY FINDINGS | GEN Y and CAREER Majority of students want to see career progress or clear path of promo2on and development in a company. This is something company should focus on in order to to retain young talent.
PART 3: SURVEY FINDINGS | GEN Y and CAREER Management Trainee Program (MTP) is growing its popularity and students perceive MTP as one of the best gateway to success at young age but the only around 10.6% apply for it.
PART 3: SURVEY FINDINGS | GEN Y and CAREER The reasons for this high awareness – low applica2on is either because of high requirements from the company (GPA, many rounds of assessment) or students have other choice for their career development.
PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION Though Facebook is banned in Vietnam and it is difficult for people to get access to, it remains the most popular social media channels for gen Y with 98.7%. Vietnam’s social network Zing ranks number 3 with 21.9%.
PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION On average, young people spend 2.5 – 3.5 hours per day on social media channels.
PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION Laptop is a must a for almost any university student with 90.1% and of more importance even than mobile phone.
PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION This explains the sheer importance of laptop as a tool of learning and communica2ng for university students when they use it the most in daily life.
PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION In the era that wifi can be accessed from almost anywhere, social messenger become as popular as SMS with no surprise Facebook is the leading one in Vietnam.
PART 5: SURVEY FINDINGS | GEN Y and SOCIETY Similar with most of countries in Asia Pacific, young people in Vietnam value family the most with the total percentage up to 89.8%.
PART 5: SURVEY FINDINGS | GEN Y and SOCIETY Social impact only accounts for 10.8% in the previous chart, however in fact, out of 10 students there will be 8.5 of them having done volunteer work in the past. This raises the ques2ons towards the real mo2va2on as well as the percep2on of young people towards volunteer work.
PART 5: SURVEY FINDINGS | GEN Y and SOCIETY Social impact only accounts for 10.8% in the previous chart, however in fact, out of 10 students there will be 8.5 of them having done volunteer work in the past. This raises the ques2ons towards the real mo2va2on as well as the percep2on of young people towards volunteer work.
PART 6: SUMMARY FROM ADECCO GROUP By Nicola Connolly -‐ General Director of Adecco Vietnam, Chairwoman of EuroCham. Generation Y is very eager in the sense of wanting more varied methods of studying and working. The highest number of respondents (66.8%) said that academic result is the most important, but they also realize the value of learning more soft skills (60.7%) or self-challenging in other contest (45.9%). More importantly, Yers become more dynamic and confident than their elders thanks to the growth of internet and social media. 38.9% of respondents want to widen their social network because they look to learn new thing from reality and from their peers. Generation Y seems to recognize the pioneering role of higher education. Apart from the highest of 47.4% look for a job after graduation, the 33.3% still want to seek for oversee studying as they understand the need of having global knowledge and work experience. Looking at the number of 74.6% of Yers believe that they can find a job immediately or within 1 to 4 months after graduation, they appear to be confident and intelligent to become the future leaders. In fact, there’s 20.75% fresh graduates unemployed (Q4 2013) so Gen Y have to prepare themselves and manage their expectation while looking for the first job. To address this issue, Yers should know how to select a good company to work for (with 60.4% look to the company environment not a salary) and equip themselves by taking more soft skill course or internship. The number of 69% want to stay in the first company for 1-2 years which is only good enough to learn and adapt company culture. After this time, they have to decide whether they can develop in the current company and will need more time to seek for promotion, or decide to move on to another environment for a new start.
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