searching Google or other major search engines for sites that might be worth buying. If people are not using their sites they may not appreciate what they are worth. 301 Redirecting a Website If you own multiple websites it might make sense to consolidate their trust and link equity. The easiest way to do this is by placing 301 redirect codes in your .htaccess file of the site you are moving. General tips: •
Make a backup of your .htaccess file before changing it.
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If you are afraid of moving the whole site, you can move one portion of it first, and see how search engines respond.
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I like to do a bit of link building after I move a site to help speed along its indexing. I also ask a few friends linking at my old URL to link to change their citation to reference the new URL.
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When I 301 redirected a website in March of 2007 Microsoft did not follow the 301 redirects. Both Google and Yahoo quickly indexed the site at its new location.
Customizing Your Browser for SEO Internet Explorer I created free Google Toolbar buttons that make it easy to use some of my favorite free SEO tools. This will make it easy for you to quickly look up a site’s age or inbound link counts. http://tools.seobook.com/buttons/ Firefox I list my favorite Firefox extensions and bookmarks to help you customize Firefox to make it SEO friendly on this page. http://tools.seobook.com/firefox/bookmarklets.html SEO for Firefox allows you to import competitive research data into the search results. http://tools.seobook.com/firefox/seo-for-firefox.html
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