Property Marketing Plan 6182 FEATHERSTONE CIRCLE
DONNA SPEAR REALTOR, CRS, CLHMS LUXURY SPECIALIST
775 691 7947 dspear@chaseinternational.com NV 42018
Property Marketing Plan LIFESTYLE PROPERTY VIDEO Full Property Video - Lifestyle Chase will produce a 2-3 minute lifestyle video featuring the home, how the home lives and lifestyle of the area. Short Social Video - Lifestyle Chase will produce a short and punchy high impact video edit of the above video for use in digital advertising with quick transitions that leave the viewer wanting more.
DIGITAL ADVERTISING: VIDEO To drive views of the Chase video, Chase will design and manage a Facebook digital advertising campaign featuring the :30 home lifestyle video to drive viewers to a custom property website. AUDIENCE & DISTRIBUTION Target: Buyers who live in the affluent Northern California zip codes
VIDEO MARKETING DISTRIBUTION Chase will promote your lifestyle property video on the following Chase International digital media channels: • • • •
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YouTube Luxury Real Estate Channel Facebook Instagram LinkedIn
Property Marketing Plan CUSTOM PROPERTY WEBSITE Chase will design and produce a single-page responsive website to build value for the home by showcasing the story of the design, architecture, lifestyle and location.
EMAIL MARKETING: ARTISAN GROUP The Artisan Group is an alliance of select independent luxury real estate firms throughout California and Northern Nevada, collaborating for the benefit of our companies, agents and clients. Your home will be featured in this exclusive email that is delivered to the top Northern California independent agents. AUDIENCE & DISTRIBUTION Top Northern California independent real estate agents
THE WALL STREET JOURNAL MANSION SECTION | FRIDAY EDITION The Wall Street Journal showcases the power of print and the credibility of newspapers with a print circulation of 1.3 million. Its editorial authority serves as a resource for ambitious people everywhere, covering U.S. and world news, finance, arts, culture, real estate, lifestyle, sports and more. REGION • Northern California
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Property Marketing Plan DREAM HOME MAGAZINE With over 30 years of luxury home advertising experience, Dream Homes Magazine has built relationships that allow them exclusive access to private clubs, venues and VIP areas and events beyond the reach of other publications, and directly into the hands of ultra-wealthy multi-million dollar home buyers and sellers. Your ad includes the direct mail program, 4 pages on the Dream Homes website and all the social media pages AUDIENCE & DISTRIBUTION • 1000,000 Readership Worldwide • Target Audience: ULTRA HIGH NET WORTH INDIVIDUALS • Direct mailed to listings and residences over $3 Million in the exclusive neighborhoods in Southern California • Highly visible locations in 46 high-end and hotels in Southern California
EMAIL MARKETING: CHASE EXCEPTIONAL LISTINGS Chase will design and produce a responsive email campaign templates that will be available for all Chase agents to send to their database. The email will also be delivered to all four Reno-Tahoe MLS, and key Chase affiliates. AUDIENCE & DISTRIBUTION • Listing agent’s database • 2,500+ agents in the four Reno-Tahoe MLS • Chase affiliate and partner database
CHASE SOCIAL MEDIA Chase will feature your home on our various social media channels including Facebook, Instagram, Twitter and LinkedIn. AUDIENCE & DISTRIBUTION • 56% Women, 45% Men • 10,000+ People
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