Concierge Marketing Prepared for Cindy Howard
How it
Works
Chase Creative Concierge marketing coordination will better position you and your team as the South Lake Tahoe real estate experts. The goal is to understand your unique marketing needs and efficiently service those needs with bespoke style creative that speaks to the affluent, a concierge marketing plan to free up more of you and your team’s time, increase your listing price points and capitalize on consistent marketing.
Concierge
Marketing
SERVICES Dedicated Marketing Project Manager Chase Creative will assign a dedicated Project Manager to ensure your marketing initiatives are on time, on strategy, and on budget.
Brand & Marketing Assessment Chase Creative will compile, assess and make recommendations on your current marketing collateral, including but not limited to your listing presentation, website, direct mail, online profiles, print, and digital advertising. To be reviewed quarterly.
New Listing Property Branding & Promotion
Chase Creative will assist you with the branding of your luxury listings, including property assessment, video and photo direction, property description copywriting, property brochures, and advertising.
12 Month Marketing Plan Chase Creative will collaboratively work with you to develop and execute a 1-year direct mail marketing plan designed to help you:
• Acquire new listings your desired area (ex., Fallen Leaf Lake area) • 300 targeted postcards mailed to this area each month and social media post each month • Promote your current listings • 100 new listing postcards mailed to farm or specified area, email and social media post each month • Advertise your sold listings • 100 Just Sold postcards mailed to farm or specified area, email and social media post each month
Chase Affiliate & Partner Outreach Chase Creative will work with our partners and affiliates to acquire promotional opportunities for you and your listings.
Email Marketing Database Setup and/ or Cleanup Chase Creative will assist you with the upload and organization of your database in the Chase CRM and configuration of customized email marketing.
Direct Mail Marketing Database Setup and/ or Cleanup Chase Creative will work with you to update your mailing list and prepare for use in direct mail initiatives.
Full Services Direct Mail Service Chase Creative will print and mail additional print campaign initiatives to your list as requested. Ex: newsletter, invitations, open house, etc.
Personalized Social Media Management Chase Creative will post three times (3x) a week on your behalf to your preferred social channels. The posts will be crafted to position you as an expert with content that is relevant to your target audience and promote your listings.
Quarterly Marketing Meetings Chase Creative will conduct one-on-one marketing meetings with you on a quarterly basis to review the status of current and future marketing initiatives. Includes printed summary of initiatives completed and planned and review of current databases or list for initiatives.
Event Coordination Chase Creative will provide consultation and brainstorming for your real estate related events.
Concierge
Marketing
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INCLUDED COLLATERAL Customized Listing Presentation Chase Creative will customize the Chase Listing presentation to reflect your area and price point. You will be provided with 10 printed versions per year and a digital version for email distribution. These versions can be all the same or area specific or client or property specific.
Property Advertising Plans Chase Creative will create personalized property advertising plans designed to empower your listing presentations. You will be provided with 20 printed versions per year and digital versions for email distribution. These can be area, price or property specific.
Customized Buyers & Sellers Guides Chase Creative will create customized versions of the Chase Buyers and Sellers Guides that feature your portrait, contact information and bio with content and flow personalized to your process. You will be provided with 20 printed versions per year and digital versions for email distribution.
Customized Luxury Real Estate Report Chase Creative will create personalized versions of our Spring-Summer and Fall-Winter Luxury Report that features your portrait, contact information, bio, luxury listings, and sales highlights. You will be provided with 40 printed versions per year and digital versions for email distribution. Direct mailing of your printed copies is available to your desired list.
Personalized Quarterly Real Estate Stats Chase Creative will create personalized versions of our Quarterly Real Estate Stats that features your portrait, contact information, and bio. You will be provided with 40 printed versions per year and digital versions for email distribution. Direct mailing of your printed copies is available to your desired list.
Personalized Stationary Chase Creative will create personalized versions of letterhead and notecard stationary that feature your contact information. You will be provided with 100 sheets of letterhead and 50 notecards per year.
Schedule your kick-off call
Today
Email Chase Creative at marketing@chaseinternational.com to schedule.