Agent Marketing Resource Guide
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Contents The Chase HUB . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Chase Marketing Suite . . . . . . . . . . . . . . . . . . . 6-21 In-house Creative Agency . . . . . . . . . . . . . . . 22-23 .. Chase Ready . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24-25 Brand Standards . . . . . . . . . . . . . . . . . . . . . . . . 26-29
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The Chase HUB Work smarter. Not harder. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Where to find it: hub.chaseignite.com
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Chase Marketing Platform Fully integrated, single sign-on; one place for everything Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Where to find it: hub.chaseignite.com
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Chase Business Suite The Chase Business Suite empowers you to get work done on any device, anywhere with industry leading reliability and security. It features cloud-based word processing, spreadsheets, presentation solutions, cloud storage, video conferencing, appointment booking, wireless syncing and secure email. POWERED BY: GOOGLE G-SUITE
Where to find it: mail.chaseinternational.com
CHASE MARKETING PLATFORM
Chase CRM The Chase CRM is a cutting-edge, interactive and customizable CRM, CMA, Agent Website and Hub. It includes a simple to use SOI client engagement system as well as interactive maps with comparables and the ability to add custom videos, marketing plans, Buyside BMAs, PDFs, images and copy, seamlessly into any digital presentation. POWERED BY: REALSCOUT
Where to find it: hub.chaseignite.com > CRM 9
Chase CMA Chase CMA is an industry-leading real estate comparative market analysis builder enabling agents to be true consultants. The easy-to-use presentation builder can be used to create CMAs, as well as open house presentations, listing presentations, neighborhood tours, relocation presentations, and just about anything else under the sun. POWERED BY: MOXIPRESENT
Where to find it: hub.chaseignite.com > CMA
CHASE MARKETING PLATFORM
Chase Property Marketing Presentation Up-level your listing appointment with the Chase Property Marketing Presentation. Available in print and digital format, our presentation will help you win more listings with a strategic outline that speaks directly to the sellers needs backed by award-winning design and production. POWERED BY: CHASE CREATIVE
Where to find it: hub.chaseignite.com > Virtual Agent
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Chase Buyer The Chase Buyers app is a data driven listings alerts platform that utilizes artificial intelligence and natural language to deliver buyer experiences tailored to your clients exact likes. POWERED BY: REALSCOUT
Where to find it: hub.chaseignite.com > Click RealScout
CHASE MARKETING PLATFORM
Chase Seller The Chase Seller app is your home valuation tool to attract potential sellers. It includes multiple AVMs and buyer data allowing you to present an accurate and complete market analysis on a property to a potential seller and win the listing. POWERED BY: BUYSIDE
Where to find it: hub.chaseignite.com > Click Technology > Buyside
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Chase Digital Chase Digital is your automated marketing platform that will create a complete suite of marketing for your new listings, open houses, price improvement and sold listings including digital and print postcard, brochure, property website, YouTube video, social media graphic and more. POWERED BY: IMPREV
Where to find it: hub.chaseignite.com > Click Marketing > Imprev
CHASE MARKETING PLATFORM
Chase Virtual Suite From easy to create 3D virtual tours with 2D floor plan capability to cutting-edge video conferencing, Chase International’s comprehensive virtual suite will help you make the deal and close the sale from virtually anywhere. • Asteroom interactive virtual walk-through tours and 2D floor plans *fees apply • Virtual listing presentations • Virtual Seller’s and Buyer’s Guides • Zoom meetings Where to find it: hub.chaseignite.com > Virtual Agent
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Agent Websites It’s essential that our agents have a strong online presence that communicates your value proposition while helping you generate leads and gain brand awareness in your market. Chase offers agents an easy-to-use website that puts your brand’s best foot forward. POWERED BY: MOXI
Where to find it: hub.chaseignite.com > My Website
CHASE MARKETING PLATFORM
Extraordinary Video Marketing Homes listed with video receive four times the inquiries of homes listed without video. Chase International up levels our listings with industry-leading video marketing using award-winning creative direction, cutting edge technology, aerial footage, and the most talented videographers in the industry. POWERED BY: CHASE CREATIVE
Where to find it: Send an email to marketing@chaseinternational.com 17
Chase Publish Chase Publish is your listing marketing resource. This is where you can order EDDM, holiday postcards, brochures, and many more marketing print materials. POWERED BY: XPRESSDOCS
Where to find it: hub.chaseignite.com > Marketing > XpressDocs
CHASE MARKETING PLATFORM
Chase Production Chase International’s unrivaled in-house printing capabilities empower agents with beautiful on demand printing. Personalized or fully customized printing is available at an affordable rate in low quantities. POWERED BY: CHASE CREATIVE
Where to find it: Send an email to marketing@chaseinternational.com
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Chase Store With the Chase Online Store, ordering signs, collateral and client gifts is simple. Available anywhere at anytime, you can even purchase ads and request custom marketing with a few clicks. POWERED BY: CHASE CREATIVE
Where to find it: store.chaseinternational.com
CHASE MARKETING PLATFORM
Custom Client Gifts Chase offers a selection of personalized gifts that provides agents an easy way to say “thank you� to clients for their continued support and business relationship. They help set you apart as thoughtful and appreciative while ensuring that a client remembers you next time they are looking to buy or sell. POWERED BY: CHASE CREATIVE
Where to find it: store.chaseinternational.com 21
Dynamic in-house marketing agency Chase International has a dedicated in-house marketing agency, Chase Creative, which excels in the art of branding and advertising properties. Chase Creative offers a fully integrated marketing solution with branding, web design, advertising and public relations. A team of graphic designers, analysts, tech gurus and marketing specialists offers strategically driven marketing solutions for buyers, sellers, developers and investors across the globe. Our team leverages relationships with traditional and new media outlets, as well as the most emerging technologies and social media strategies, to ensure maximum exposure for the properties we represent. • Quarterly Market Reports: Personalized version available • Semi-annual Luxury Reports: Personalized version available • Monthly Action Plans • Virtual Open House Showcase • Breakthrough video marketing • Custom Property Marketing Plans • In-house printing capabilities • Advertising campaigns and PR • Design services • Print marketing templates for local and global publications • So many more
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Chase Ready
Stand out from the crowd With Chase Ready, your home will stand out from the crowd by providing buyers full transparency on the condition of your home. Buyers will know what they are purchasing and can make an educated and confident decision when making an offer on your property.
What distinguishes a Chase Ready Property? Prior to putting your home on the market, Chase Ready Properties have completed the following requirements: Full Home Warranty for Buyers: Coverage for the sellers during the listing period Property Inspection Fully Completed Disclosures Preliminary Title Search Completed Natural Hazards Disclosure Report Completed Sewer Clearance if necessary Defensible Space Evaluation if necessary
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Chase Brand Colors *Primary Green should always MATCH 323 Uncoated (NOT 323 Coated). Chase Coated Green is a special mix which typically starts with Pantone 323C ink and is adjusted on Press to match 323U as closely as possible. Note: Only Dynagraphics has the formula to print Chase Green correctly to match 323U. Please direct all other vendors to marketing for us to complete a press check and conďŹ rm the color is a match.
*Primary Green Match Green Pantone 323U
WEB COLORS: Green: #006363 Gray: #666666 Orange: #FF6600
Secondary Colors: Gray Pantone 424 70% Process Coated Black 60% Process Uncoated Black Special Highlight/Emphasis: Orange (Custom Process Mix 53M 100Y) COATED MAGAZINE (Process) Green: 100C 0M 38Y 55k UNCOATED/NEWSPRINT (Process) Green: 100C 0M 38Y 47K
All art must be approved by Creative prior to print/production.
How to use the Chase Logo: Chase International Real Estate Supports the marketing/advertising of properties offered under $700,000.
Chase International Luxury Leader Supports the marketing/advertising of luxury properties offered at and above $800,000
CHASE INTERNATIONAL
LOGO GUIDELINES
LOGO REQUIREMENTS:
No CHASE logo should ever be STRETCHED or DISTORTED in any fashion. Set to CONSTRAIN when sizing. LOGO REQUIREMENTS:
WHITE SPACE (C-ZONE) REQUIREMENT:
No CHASE logo should ever be STRETCHED or DISTORTED in any fashion. Set to CONSTRAIN when sizing. Non-encroachment area (desired white space around
the logo) is equal to the width of the “C” in the name CHASE. NO text/graphics should place inside this space. WHITE SPACE (C-ZONE) REQUIREMENT: Non-encroachment area (desired white space around the logo) is equal to the width of the “C” in the name CHASE. NO text/graphics should place inside this space.
LOGO FORMAT SIZING RULES: JPGS must NEVER ENLARGE beyond 10% from actual (100%) size. It will appear out of focus or pixelated. JPGs can REDUCE to any percentage below actual size.
Some exceptions will apply when the end product size and amount of text/content does not offer enough space to support this clearance requirement. LOGO FORMAT RULES: be AllSIZING art must
If a logo needs to PRINT larger than 2.25 inches width on any end product, please submit a request to marketing and note the print purpose to receive the appropriate formatted logo. Send request to: creative@chaseinternational.com
approved by Creative prior to print/production.
JPGs must NEVER ENLARGE beyond 10% from actual (100%) size. It will appear out of focus or pixelated. JPGs can REDUCE to any percentage below actual size. If a logo needs to PRINT larger than 2.25 inches width
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CHASE BRAND GUIDE: TYPOGRAPHY
CHASE BRAND GUIDE: SOCIAL COMPLIANCE
CHASE BRAND GUIDE: VIDEO
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NEARLY $1.5 BILLION IN ANNUAL SALES. Chase International is one of the nation’s most successful independent real estate firms specializing in unique and distinctive properties in the Tahoe/Reno region. With more than 370 compassionate and determined REALTORS® in 11 locations, we are committed to our clients' success. We have more qualified luxury professionals and top lakefront specialists with the experience and connections to serve all your needs. We empower people to achieve unlimited possibilities, make magical life decisions, and bring peace and harmony into their lives. This is our secret power. Put the Chase Power of Success to work for you.
