Rather than frame your profile in that reverse chronological resume style, think of those experience sections like pages of a website. Use the media space provided to showcase your services, products, and the transformational opportunities you bring to the table. Put another way, your profile should be about addressing the needs of your ideal client and not about you.” LinkedIn has company pages and personal profile pages. If you are promoting your business, you might think that is the job of the company page. Your profile page is a powerful tool for your company - whether you are an employee or a business owner. Content makes it even more powerful. In “How Brands Can Unlock FirstParty Data and Connections” written by Jillian Ryan of eMarketer, “One approach for individual-user strategy is to distribute marketing messages via the profiles of key company executives. Close to three-fourths of marketers polled in July and August 2019 said they find social media posts shared from people’s personal profiles more persuasive than those from brand profiles, according to findings from Social Media Today and GaggleAMP.” Your profile is your first step towards using LinkedIn. Once you have that in place, you can generate content, seek recommendations, advertise, participate in LinkedIn groups, and much more. But, that is another article. Paul Lavenhar is the principal of the insurance marketing communications firm PL Communications.
www.chart-exchange.com
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PAYCHECK CHART PROTECTION DEFENDER PROGRAM: CERTAIN COVERHOLDER E&O TAX ISSUES AVAILABLE NOW! INVOLVING LOAN FORGIVENESS POTENTIAL FOR UPDATED TAX GUIDANCE Small businesses that are considering applying for PPP loan forgiveness should plan ahead for any potential tax consequences that could arise from such forgiveness. Each business’s unique facts and circumstances should be reviewed in light of updated tax guidance applicable to the taxation of PPP loan forgiveness as such guidance becomes available.
Mark Lann Phone:
302-765-6070 Email: chart.eo@rockwoodinsurance.com
Although the current IRS position is that expenditures that give rise to PPP loan forgiveness are not deductible, this result could potentially be changed by Congress, but that remains to be seen.
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