Country report: finland
Peter Cederholm, President of Bromma
software systems, equipment and services for seamless deployment. At the end of 2016, Kalmar had more than 5,700 employees in 30 countries worldwide. Bromma’s commitment to quality Bromma is one of Kalmar’s many divisions. Its key product is the spreader, or the “gripping” device of a container crane. Bromma was the company to introduce the telescopic spreader—a gripping device adjustable to fit different container sizes –in 1967. Since then, it has been the leading supplier of crane spreaders in the world. While a spreader is often delivered as part of a new crane installation, it plays such a crucial role that port operators pay particular attention to ensure that they are getting the most reliable spreader. Thanks to its expertise, Bromma is a trusted partner of container handling terminals in ports around the world. Its global client base also includes crane manufacturers. “We have delivered crane spreaders to 500 terminals in 90 nations on 6 continents, and Bromma spreaders are in service today at 97 out of the world’s largest 100 container ports,” explains Peter Cederholm, President of Bromma. Bromma’s world-class spreaders are built through a rigorous manufacturing process which utilizes only the best quality
materials. Apart from its renowned product, of shipping. “Currently, these innovations include our progress and participation in Bromma is also committed to continuously the development of autonomous shipping. supporting its customers. “We have the Furthermore, we are using virtual reality to largest and most wide-spread support train ship operators to be more efficient organisation in the market. We provide onsite technical support and can offer training and safer and optimising on-board cargo systems to ensure in local languages. that container ships We have a life“We have delivered can carry maximum long commitment crane spreaders to 500 payload,” Roozendal to support our says. Apart customers. terminals in 90 nations from developing This is our key on 6 continents.” softwaredifferentiator,” supported and says Cederholm.To remotely-controlled operations, MacGregor further solidify its position as the market is also developing and offering technology leader, Bromma has invested in intelligent that enables operators to switch from technology to minimize downtime. “If a traditional, heavy steel rope to fibreproblem occurs we can provide on how to rope systems that maximise ship crane’s fix the problem as fast as possible. Even capabilities. “We develop and innovate in better, we have technology that can predict close cooperation with our customers and future problems, enabling the customer to other key industry stakeholders. We are prevent the problem from occurring in the first place,” Cederholm notes. Bromma has a constantly looking at various current and future technologies to be applied for the headquarters in Singapore. benefit of our customers operations,” notes Roozendal. The company is strengthening its MacGregor: The future with smart tech position in new segments like the renewable MacGregor’s solutions make the sea more energy sector, where it can apply its existing accessible, safe and reliable. MacGregor portfolio and capabilities. MacGregor has a creates value for shipbuilders, owners headquarters in Singapore. and operators in the offshore and marine industries through innovative engineering CONTACT solutions and services for handling marine cargoes and offshore loads. “We have a strong track record in Company name: developing and delivering systems and Cargotec CHS Pte Ltd/ MacGregor Pte. Ltd. solutions which maximise the safety, Address: 15 Tukang Innovation Drive efficiency and eco-efficiency of our Singapore 618299 customers operations at sea and are Phone number: +65597 3888 committed to preserving our innovative Website: www.cargotec.com roots,” notes Michel Roozendal, President of MacGregor. The company is leveraging emerging technologies to shape the future
Michel Roozendal, President of MacGregor
SINGAPORE BUSINESS REVIEW | JANUARY 2018
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