AIRLINES This page clock-wise: Cathay Pacific aircraft B777-300ER in the air, Cathay Pacific cabin crew serving passenger inflight, The People of Cathay Pacific Opposite Page: Mr. Tony Tyler, CEO, Cathay Pacific
FAST FACTS
Gateway to the Mainland A key focus for the airline is to enhance Hong Kong’s position as a leading international aviation and gateway to the Chinese Mainland. An important development took place in September 2006 when Cathay Pacific entered into a strategic relationship with Air China. Air China now holds a 29.99% stake in Cathay Pacific while Cathay Pacific holds 19.27% of the shares of Air China. The two airlines are cooperating on a number of fronts, including the establishment of a cargo joint venture to capture airfreight opportunities of the Yangtze River Delta region. The joint venture is expected to begin operations in early 2011 using an existing carrier, Air China Cargo, as the platform. At the same time as the relationship with Air China was established, Dragonair became a wholly owned subsidiary of Cathay Pacific. Dragonair is an awardwinning regional carrier that operates a fleet of 32 aircraft to 33 destinations, including 17 in Mainland China. Service and product excellence The Cathay Pacific service philosophy, “Service Straight From the Heart”, is summed up in a service style that is always efficient and professional, but also friendly and caring. Through its recent strategy review, the airline has put in place a number of initiatives that are already helping to boost the level of service provided by its staff. Foremost among these was the unveiling of its new Business Class product that will help to redefine the travel experience for premium passengers and put Cathay Pacific ahead of the game in the ultra-compet-
itive market for international premium travel. The cabin – which will offer one of the longest and widest seats in the sky– will be introduced on the A330 and Boeing 777-300ER fleets starting from March 2011. On the ground, Cathay Pacific opened The Cabin, its latest passenger lounge at Hong Kong International Airport - a 1,339-square-metre space located by Gate 23 on the airport’s central concourse. The collection of Cathay Pacific Group lounges at Hong Kong International Airport includes three other departure lounges –- The Wing, The Pier and G16 – and The Arrival for passengers flying into Hong Kong. Social responsibility Cathay Pacific is fully aware of its responsibility to the community it serves. The airline has a number of well-established community initiatives in place that have a particular focus on helping young people. The airline has also developed a detailed strategy for running a sustainable business, and its 2009 Sustainable Development Report earned an A+ rating under the influential Global Reporting Initiative guidelines, recognising both the in-depth nature and transparency of the reporting. In 2010, Cathay Pacific was honoured to receive the Total Caring Award - the top award under the Caring Company Scheme organised by the Hong Kong Council of Social Service since 2003. The award recognises local companies that demonstrate a “continual and sustainable total commitment in caring for the well-being of the community, the employees and the environment”. The airline has been awarded the Caring Company Logo every year since the Caring Company Scheme was launched.
.
• Cathay Pacific Airways operates a fleet of 121 wide-body aircraft • Average age of passenger aircraft in service: 10.8 years • Firm orders: 65 (7 Airbus A330-300; 30 Airbus A350-900; 18 Boeing 777-300ER; 10 Boeing 747-8F) • Flies to 141 destinations in 38 countries and territories • World’s 3rd most profitable airline (net profit) and the 4th largest airline in the world by operating profit. • Ranked 12th-largest in the world in terms of revenue passenger kilometres and 5thlargest in freight tonne kilometres. • Turnover in 2009: HK$66,978 million • Attributable profit in 2009: HK$4,694 million • Over 19,000 Cathay Pacific Airways staff worldwide • Cathay Pacific is a founder member of the oneworld alliance which has 12 member airlines and a combined network of 750 destinations worldwide. • Cathay Pacific is a partner of Asia Miles, Asia’s leading travel reward programme.
HONG KONG BUSINESS ANNUAL 2011 | 89