DOMESTIC RETAIL BANK OF THE YEAR - PHILIPPINES SME BANK OF THE YEAR - PHILIPPINES RIZAL COMMERCIAL BANKING CORPORATION
RCBC: Leading through constant innovation By embracing change, implementing fresh strategies for growth, and utilizing new technologies to expand its market reach, Rizal Commercial Banking Corporation (RCBC) is rapidly reinforcing its stance as the bank of choice for its retail and corporate clientele, and for small and medium enterprises (SME). RCBC’s reinvigorated drive to serve its customers better has resulted in the creation of highly innovative products and services that provide greater banking convenience to more segments of the population. Clients now have more diversified means of managing their finances, more channels for personalized banking requirements, and more advanced business solutions to streamline their operations. “RCBC is definitely reaping today the rewards of a wide-ranging transformation engineered in 2008 to grow our customer base and provide more value-added products and services,” said bank Senior Executive Vice President Ismael R. Sandig. “Investment in technology is one of the key components of this transformation.”
Receiving the Asian Banking & Finance Retail Banking Awards 2012 for RCBC from Charlton Media Publisher & Editor Tim Charlton are RCBC’s FSVP Reynaldo P. Orsolino, AVP Nerissa C. Toledo & SEVP Ismael R. Sandig
website and Phone-A-Loan, and the newly launched Women’s Enterprise Loan product, allow it to touch base with more SMEs. RCBC has more than doubled its number of lending centers all over the country in just four years, and has grown its portfolio from P6 billion at the start of 2008 to P17 billion by mid-2012. RCBC’s SME initiatives have allowed the bank to increase its presence in a very critical segment of the economy, bridging the gap between traditional banking and small businesses in the Philippines. Having done so it has earned recognition of Philippine SME Bank of the Year.
Strengthening presence in SMEs Giving more attention to the growing SME market in 2008, RCBC introduced innovative reforms in its loan origination and administration “RCBC introduced process, using technology to innovative reforms in Servicing retail segments bring itself closer to SMEs. its loan origination and Tan also initiated a major RCBC implemented a new administration proc- overhaul of the RCBC Retail screening system for loans, ess, using technology Banking Group (RBG), introduced credit scoring, to bring itself closer to igniting a strong distribution simplified handling of existing SMEs.” franchise in 2008. Alongside accounts and developed new its conservative acquisition of products/programs. small to medium-sized banks, The potential is huge considering that RCBC conducted extensive customer SMEs account for about 99% of total segmentation and identification processes, businesses in the Philippines. “The market developed new products targeting provides much needed employment and consumer/retail, middle market, and large learning of technical skills in many sectors corporations, and improved customer of the economy,” said First Senior Vice touchpoints via electronic banking. President Reynaldo P. Orsolino. “SMEs are One flagship product, the RCBC often the backbone of the local economy. MyWallet Card, is instrumental in helping Even in urban centers, they are key steps the bank attain its five million customer towards growth in scale and business target in five years. This prepaid card experience, eventually emerging as large functions much like an ATM card without corporates. Our dream is to see some of our requiring any maintaining balance, which clients grow with us and eventually list in makes it very affordable. It is ideal for the stock market.” tapping the “unbanked” sector, made up of The bank’s notable technology-based those who are hesitant to enter a bank and product and service innovations, like access its formal financial services. Three the self-assessment portals Get-A-Loan out of four Filipinos are said to belong to 30 ASIAN BANKING AND FINANCE | OCTOBER 2012
this sector. The MyWallet Card has since forged partnerships with various merchant establishments to target specific customers. The RBG has also become aggressive in developing and deploying mobile phonebased banking solutions as part of its efforts to enhance its electronic banking channels. Its iPhone and Android Smartphone banking applications provide mobile functionality enhanced by its integration with RCBC MyWallet, ATMs, RCBC AccessOne internet banking portal and other online offerings. To deepen its relationship with customers even further, the RBG strengthened its partnership with RCBC’s sister companies under the Yuchengco Group, to promote more the Bancassurance, credit cards, consumer loans and mutual funds. As a result, the Treasury, Trust and Private Banking products became more visible to the branches for cross-selling initiatives. “We intend to sustain this momentum and offer even more diversified products and services that fit every customer’s needs,” said Sandig. “We have been named the Philippine Domestic Retail Bank of the Year twice in a row by the ABF already, so we will continue to embrace this salesoriented culture.”
CONTACT Rizal Commercial Banking Corporation Yuchengco Tower, RCBC Plaza, 6819 Ayala Avenue, Makati City, 0727 Philippines Phone Number: (+632) 894 - 9000 Fax Number: (+632) 894 - 9414 Website: www.rcbc.com www.getaloan.com.ph